PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Providing an opportunity to lead. Vanessa Otero is the founder and CEO of Ad Fontes Media. Illustration credit: skypicsstudio ].

Communications 189

Communications Journalism Advertising Advertising 189

Shift Communications

DECEMBER 6, 2022

The way we approach it at SHIFT is by starting with insights — company, competitor, industry, and media analysis to ID ownable whitespace. Internal communications are key. It’s no longer just print, online and broadcast media, but also podcasts, newsletters/Substacks, influencers and other new media formats.

Communications 78

Communications Leadership B2C LinkedIn 78

Cision

APRIL 21, 2017

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” Management’s Discussion and Analysis (MD&A) of Financial Condition and Results of Operations.

Financial 120

Financial Handbook Analysis Internal 120

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. Research & Analysis. Research and analysis skills are key to understanding your audience and your market. Competitor Analysis.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Contently - Strategy

NOVEMBER 3, 2021

Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. Its analysis focuses on political affiliations, biased word choices, and sourcing. The Check, Please!

Content Marketing 144

Content Marketing Marketing Viral Study 144

NewsWhip

JULY 29, 2020

Our monthly English-language rankings often have a national bias, as publishers covering the big trends in politics and national and international news naturally receive more attention. We thought it unfair to include these in our overall analysis but include them here for comparison. . Let’s dive in. . Local-national publishers.

Local 88

Local Comparison Trends Television 88

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Native Advertising?

Viral 52

Viral Crisis Communications SEO Reputation 52

PR 20/20

JUNE 14, 2021

Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper.

Report 81

Report Data SEO Analytics 81

Sword and the Script

APRIL 1, 2017

Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. When marketers pile into digital, maybe print is worth a second look. The frustration of developing communications that stroke internal egos , rather than customer desires, was another.

Advertising 62

Advertising Advertising Print Study 62

Stephen Waddington

DECEMBER 30, 2019

Please keep reading for the full analysis. The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MAY 8, 2018

In her analysis upfront #FuturePRoof founder and editor Sarah Hall pulls no punches. Get your copy: print, Kindle and a chapter a day #FuturePRoof: Edition Three: The NHS at 70 with Lessons for the Wider PR Community Print (Blurb) £23.19 Every member of staff has a role to play in public engagement. Amazon (Kindle) £4.99

Communications 63

Communications Healthcare Print Community 63

The Resolution Blog

APRIL 23, 2018

Was The Wall Street Journal categorised as an international title or a national newspaper? This makes it easier to work out an average DA score from a long list of online coverage at the end of your analysis period. But if you have multiple people working on the PR data, are they being consistent in their categorisation?

Data 120

Data Measurement Examples Tools 120

PR 20/20

JUNE 14, 2021

Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper.

Report 52

Report Data SEO Analytics 52

Beyond PR

APRIL 21, 2017

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” Management’s Discussion and Analysis (MD&A) of Financial Condition and Results of Operations.

Report 40

Report Financial Handbook Analysis 40

ZudePR

MAY 17, 2016

Print it out. Studies have shown that the most widely shared international news items have headlines that tap into emotions. You won’t find all the answers in this 750-word blog post. But it’s a start. Here are three top tips. #1: 1: Read this data-driven recent article on BuzzSumo. Provide ideas.

How To 60

How To Tools Writing Viral 60

Waxing UnLyrical

DECEMBER 20, 2011

Our analysis also revealed that in 2010 the movie “Inception” staring Leonardo DiCaprio surpassed jarrers’ enthusiasm for Christmas. Research and Analysis. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba.

Communications 66

Communications Analysis Print Meeting 66

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. This is a great question and one that I get a lot in conversations with students, prospective interns and future PR pros.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

The style, the tonality, the wit and humor, and the soundness of arguments all become very important.” — Zeeshan Akhtar , Head of Marketing, Mailmodo Incorporate internal and external links Link building is an essential aspect of SEO, including in press release distribution. Knowing your audience’s preferences is key.

Engineering 100

Engineering Writing Mobile SEO 100

Cision

OCTOBER 31, 2017

For example, messaging analysis, looking at how often a set of branded talking points proliferate fails to explore the impact of those messages on purchasing intent. Your internal experts know what real impact looks like, let them tell you what’s true. C: Experts know what’s real and what’s not.

Measurement 222

Measurement System Data Analysis 222

Stephen Waddington

NOVEMBER 27, 2018

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress. The decline of traditional print media is at the heart of this change. #5 ICCO’s analysis shows that agencies have firmly got to grips with the paid, earned, shared and owned media model.

Report 85

Report Analysis Financial Reputation 85

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. This includes key charts such as volume of coverage, share of voice, and sentiment analysis. Natural language processing (NLP) and sentiment analysis are white-labeled from outside companies including Google. Truescope product overview.

Tools 161

Tools Media Software Analysis 161

5W PR

DECEMBER 6, 2018

This could be a website, a print product, TV, radio, or other multimedia, as well as books, podcasts, and any other way your message can connect with your chosen audience. Message and Media Analysis. Improving Internal Communication. PR is not a ‘send it and forget it’ job. Building Media Relationships.

Analysis 60

Analysis Radio Print Internal 60

Contently - Strategy

SEPTEMBER 21, 2018

Yet we often see brands new to content leaning too heavily on one or two individuals to handle all strategy, creation, editing, and data analysis. Some of those pillars like strategy and analysis call for full-time oversight. You can’t expect your content program to thrive if one person is doing all the work.

Content Marketing 111

Content Marketing Print Analysis Data 111

Beyond PR

APRIL 13, 2018

Brand value can be measured by a variety of media channels including broadcast, print and social. According to a study by Simply Measured , “Some 80 percent of respondents say they help clients with social media monitoring, 78 percent with strategy, and 75 percent with campaign analysis.” Informing Business Decisions With Insights.

Media 73

Media Google Measurement Print 73

Cision

MAY 3, 2017

Yes, absolutely, and it starts with an analysis of user generated content. At Cision we can track conversation anywhere on social media, the news media, radio, broadcast and print and synthesis what’s been said into data.

Airlines 137

Airlines How To Engineering Radio 137

Solo PR Pro

MARCH 27, 2018

Before you begin crafting your plan, you must first research and understand both the internal and external environments in which you’ll be operating. A SWOT analysis may also be included here, outlining the strengths, weaknesses, opportunities and threats facing the organization. From Visually. Basic Building Blocks.

Analysis 40

Analysis Measurement Print Travel 40

Sword and the Script

DECEMBER 22, 2020

billion ,” according to a new report from Burton-Taylor International Consulting. As much as 34% of content is being republished and recycled, according to an analysis by Chris Penn for the marketing data consulting company Trust Insights. in 2019, reaching a record $4.5 Source: The Most Recommended PR Tech Vendors ).

Survey 178

Survey Marketing B2B Study 178

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Solo PR Pro

NOVEMBER 10, 2015

Before you begin crafting your plan, you must first research and understand both the internal and external environments in which you’ll be operating. A SWOT analysis may also be included here, outlining the strengths, weaknesses, opportunities and threats facing the organization. PR Plan – Basic Elements. PR Plan – Optional Section.

Course 40

Course Analysis Measurement Print 40

Sword and the Script

AUGUST 6, 2019

These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. marketers, PR, IR and internal communications professionals?to I’ve got a soft spot for surveys, studies and data analysis. to drive more successful programs.”.

Marketing 64

Marketing Pitching Corporate Tools 64

Beyond PR

MAY 3, 2017

Yes, absolutely, and it starts with an analysis of user generated content. At Cision we can track conversation anywhere on social media, the news media, radio, broadcast and print and synthesis what’s been said into data. About James Rubec.

Airlines 65

Airlines How To Engineering Data 65

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

JUNE 11, 2020

” Your time and money would be better spent using trending topics as a springboard to provide insights and analysis the public can’t get anywhere else. For example, when there was a ventilator shortage, the GE healthcare team sprang into action, using 3D printing technology to increase production in Wisconsin.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. ” Your time and money would be better spent using trending topics as a springboard to provide insights and analysis the public can’t get anywhere else. Like Hippocrates said, medicine is an art and a science. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. In a communication or PR team, the PESO model is an excellent example to use as a foundation for your analysis. Print it to motivate your team. The PESO model, diagram by Spin Sucks.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Bianchi Biz Blog

MARCH 7, 2024

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Most influential media for consumer communication in Israel Ynet / Yedioth Ahronoth – Online + Print Walla! The digital era has expanded media’s reach, with online and social media shaping opinions.

Print 105

Print Marketing Real Estate Automotive 105