ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. It refers to a situation where the PR team offers first-crack at a story to one reporter and one reporter only. But in PR it usually refers to a trade article bylines by a client executive.

Journalism 344

Journalism Internal International Pitching 344

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. She concluded her LinkedIn post about building leaders for tomorrow by writing, “They are hiding in plain sight.

How To 163

How To Employee Leadership Nonprofit 163

Stephen Waddington

SEPTEMBER 18, 2019

Excellent writing demands excellent editing. The founder of the eponymous named agency Ogilvy & Mather is one of the sharpest copywriters of our time. In Ogilvy on Advertising first published in 1983 he imparts writing wisdom from his career. Here are some personal copywriting suggestions. What have I missed?

Writing 84

Writing Print Advertising Advertising 84

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. I write monthly about PR technology , so I wasn’t impressed with this list at all.

Interviews 106

Interviews Publicity Technology Social Media 106

PR Fuel

NOVEMBER 11, 2021

A press release refers to written communication that reports news related to an organization. Writing effective press release headlines and content can help capture the interest of both your audience. The process of writing a business press release itself only takes several hours. What Is a Business Press Release?

Advertising 96

Advertising Advertising Writing Product Launch 96

Shift Communications

AUGUST 2, 2022

The post DEI Language, Please: A New Step in Corporate and Marketing Communications appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco. A DEI language check should be a new step in every organization’s content development and review process.

Corporate 88

Corporate Real Estate Communications Marketing 88

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. She concluded her LinkedIn post about building leaders for tomorrow by writing, “They are hiding in plain sight.

How To 139

How To Employee Leadership Nonprofit 139

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

My first PR agency boss, Bob Dorf, used to say that his inventory went down in the elevator every night. What I like to do is keep a priorities list and refer to it at the beginning of each day. To commemorate this day and celebrate PR colleagues across the world, we’re sharing some of the best PR advice we’ve received in our careers.

Internal 310

Internal International Meeting Leadership 310

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Maxim Behar

MAY 21, 2023

Talking about what inspired him to write the book, Behar outlined that it was his participation in a reality cooking show on Bulgarian NOVA TV Channel called 'The Cherry on the Cake', that sparked the idea. "In Published in Seychelles News Agency In the show, I cooked genuine Seychelles food, and the interest was really enormous. "In

Tourism 52

Tourism Writing Education Corporate 52

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. It’s no surprise that most ad and marketing agencies start by talking to customers because some of the best ideas can emerge from customer and market research. Prioritize your targets. Bulletproof your strategy.

Strategy 265

Strategy How To Resources Employee 265

Flack's Revenge

JULY 28, 2020

Back then, I thought they had a cool name – but only found out that it refers to the disembodied heads of yakking newscasters when my friend and fellow concert-goer explained. I strongly recommend you contact him for any thought leadership coaching and writing help (here is his LinkedIn profile ).

Brand 177

Brand Branding Interviews Video 177

The Hoffman Agency

NOVEMBER 30, 2023

My knowledge of semiconductors before joining The Hoffman Agency was rudimentary at best. The UK media’s framing of these topics only served to spur my interest in the sector, which brought me to write this blog. appeared first on The Hoffman Agency. The post Where does the UK media’s interest in semiconductors lie?

Government 36

Government Analysis Policies Industry 36

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. Yoga practice guides Kathi (wise woman) so she picked The Heart of Yoga as her go-to reference book. Most Useful Offline Reference Resource: Fascinate, by Sally Hogshead.

Marketing 251

Marketing Resources Content Marketing Leadership 251

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

Victorious PR

NOVEMBER 21, 2022

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. That being said, paid media is also YOU writing about YOURSELF. This is the top question we get as a public relations agency. Why You Need Both. Now the real question is, “Why do we need both?”

Real Estate 52

Real Estate Media Advertising Advertising 52

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. AirPR: With PR as a focus, you have included marketing and advertising into your agency. We keep things simple. TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

Mindful Marketing

FEBRUARY 4, 2024

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. .” ” In Section 2L.07, Use caution.”

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Shift Communications

NOVEMBER 11, 2016

In a world where people refer to superficial selfies and Tweets as “content,” make sure your pitch includes more specific descriptors to classify the kinds of content to which your referring, both in terms of medium and subject matter. Don’t say: Content. Why: Again, content is very vague and can apply to almost anything.

Pitching 127

Pitching Sports Web Trends 127

The Hoffman Agency

SEPTEMBER 2, 2022

After writing to about 100 agencies looking for an entry-level position, a small generalist B2B agency in London took me on. The rest, as they say, is history … nearly 30 years later and I’m still working in B2B tech, and I’ve never been anywhere but agency. Another bonus of a career in PR? Me in October 2021.

B2B 41

B2B Creativity Agency Writing 41

PR 20/20

DECEMBER 14, 2022

This is a common question we hear as an inbound marketing agency. We all should think of old blog posts like aged wine—the older it is, the more satisfying and valuable it becomes—and it takes a lot less time than writing a brand-new post. How to write an effective content edit. Our answer?

SEO 52

SEO Google Engineering eBook 52

Cision

SEPTEMBER 29, 2016

Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. Freelancers pride themselves on following good stories, but all of us have certain stuff about which we like to write.

Pitching 0

Pitching Journalism Writing Print 0

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. He referred to these sites as ones that could get you into a “bad neighborhood.” ( Check out the recording at around the 7-minute mark.)

Blogging 62

Blogging Google SEO Writing 62

Cision

JULY 13, 2017

I think many agencies and brands forget what gets put into a post from time, gas and even our fees we pay for social media schedulers/online services that help organize your ads. I feel like that is the final piece to really being connected to a brand and not just write a post and move on from each other.

Pitching 233

Pitching How To Real Estate Twitter 233

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Contently recently helped a staffing agency put together a white paper on the current talent landscape.

Writing 119

Writing Case Study Study Brand 119

5W PR

MAY 26, 2021

Companies can increase a brand’s credibility by writing articles featuring their products and publishing them in trade journals.The content should be targeted at their industry, influential connections and it has to showcase a company’s leadership skills and expertise. Increasing brand credibility is not as easy as it may seem.

Publicity 88

Publicity Reputation Advertising Advertising 88

Cision

SEPTEMBER 21, 2016

This is one activity that needs to happen in real time, so carve out time each day to see who’s sent you messages or referred to your content on social media so you can respond accordingly. Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block.

Marketing 120

Marketing Comparison eBook Social Media 120

Solo PR Pro

AUGUST 3, 2021

Over the course of 35 years in the PR industry, Michael Ares has worked with some of the biggest agencies out there, building and expanding investor relations and corporate communication teams at the likes of Edelman and Ketchum in Dallas and FleishmanHillard in Atlanta. I’ve always been a client guy’.

Meeting 58

Meeting Agency Corporate Education 58

Cision

MARCH 22, 2016

Then, I worked my way through the ranks at various weekly and daily newspapers until I joined a press agency specializing in real-life women’s stories for international magazines and newspapers. When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Konnect Agency

DECEMBER 20, 2019

As a PR Agency in Los Angeles, we work with our teams and clients to execute campaigns in the food & beverage, franchise, lifestyle and family industries with expectations and key elements that focus on ROI and solutions. After a recent all-staff training at our agency, we examined how to craft S.M.A.R.T. Set S.M.A.R.T

Agency 80

Agency Energy Training Blogging 80

5W PR

SEPTEMBER 27, 2019

You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer. It often encompasses writing stories about clients who have benefitted from the organization’s services and putting together the nonprofit’s newsletter.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Buzzstream

MARCH 7, 2024

So, if you are a casual link builder or a major agency, this update will impact everyone. Shouldn’t we always be writing content in this way? I started my career in marketing right after the Google Penguin and Panda algorithms hit, and the repercussions could echo for years to come. What is the Helpful Content System?

System 62

System Google Policies Guidelines 62

Mark My Words

NOVEMBER 25, 2020

They have signed up to the same high-profile public speaking agency as the Obamas, have secured their own Netflix deal to produce mini-series and documentaries, and are on the cusp of launching their charitable venture, Archewell. It referred to anything from the connection her fans felt towards her to an obsession with her fashion.

Fashion 60

Fashion Reputation Report Meeting 60

OnePitch

JULY 26, 2022

During the episode, Karla talks about working both at an agency and being a freelance writer, how you can make your pitch stand out in her inbox, how to best time your pitches for her coverage, and more. I really like it when they refer to my latest piece, and they start it with, “Hey, Karla. Her Fill-In-The-Blank Responses. [00:09:19]

Pitching 52

Pitching Writing Creativity Fashion 52

Sword and the Script

MAY 7, 2019

Non-key word anchor text: Sword and the Script Media writes about public relations. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. Need a PR agency partner with digital savvy? Key rich anchor text used to matter more, and some might argue it still does. Digiday : 79.

Google 140

Google Banking Engineering Web 140