Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131

Meeting Radio Sports Telecommunications 131

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. I have a degree in broadcast news from West Virginia University.

Ethics 90

Ethics Journalism Radio Television 90

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

SEO 120

SEO Creativity Mobile Journalism 120

PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. The medical producer at a local TV affiliate mentioned that COVID-19 “rules life right now.” Remember to keep your messaging useful, newsworthy and strategic.

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Resources Pitching Television Radio 214

Offleash

OCTOBER 16, 2017

A degree in journalism, a quirky cover letter, and a stroke of luck. After earning my bachelors degree in journalism I traded my dream of penning columns at a newspaper for a 9-5 job with benefits in order to provide for my family. What’s a day like as a PR agency VP? What are the most important qualities of a PR agency leader?

Agency 40

Agency Journalism Newspapers Employee 40

Maxim Behar

NOVEMBER 22, 2020

The leading PR expert and former President of ICCO will be one of the respected judges of the MENA Awards 2021, among some of the biggest names from the worlds of PR, communications and journalism in the region. Winners will be announced at the PRCA MENA Regional Awards 2021 event in Dubai on February 2021.

Ethics 52

Ethics Government Journalism Local 52

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. Book Reviews / Journal Research. Younger professionals have so much to share with you. Industry Associations.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? I encourage interns to meet other people in the PR community — at an agency, at a Chapter luncheon etc.

Leadership 159

Leadership Conference Local Internal 159

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. Is this a sign of the future of PR (and journalism)? I definitely think that it is. I definitely think that it is. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Ishmael's Corner

DECEMBER 7, 2014

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. Drilling down to the White House-created content, the press backgrounder reads like journalism starting with the absence of superlatives in the headline, “Strengthening Community Policy.”. 5 and Dec.

Journalism 108

Journalism Local Storytelling Policies 108

Cision

APRIL 26, 2016

My daily newspaper of choice is…The Wall Street Journal. In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. But journalism does addict you to quick results and to working alone.

Publicity 174

Publicity Leadership Corporate Agency 174

Shift Communications

FEBRUARY 23, 2017

Partnering with a PR firm is an important investment for marketers, but in order to be successful they need to be able to work with an agency that knows how to be scrappy during slow periods, while ramping up the volume and velocity when things get busy. Don’t forget about local media! Don’t forget about your local media.

Local 68

Local Mobile Corporate Retail 68

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. How is reporting different at newspapers, TV and wire services?

Meeting 98

Meeting Media Print Enterprise 98

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. What is your favorite part of your job? The clients.

Local 52

Local Case Study Nonprofit Healthcare 52

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. And, it also includes some syndicated content from the Wall Street Journal, which I really enjoy. Now, I’m not a career agency guy. But, it happens.

Corporate 148

Corporate Fashion Agency Travel 148

Critical Mention

APRIL 13, 2020

Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 111

Media Analytics Healthcare Crisis 111

Ethical Voices

AUGUST 1, 2022

I’ve been practicing public relations for 34 years now, both the agency and in-house side. That caused others to come knocking on the door, which is great for agency growth, but where the ethical conflict comes in is having the same person working on both pieces of business if their goals and objectives are the same.

Ethics 72

Ethics Agency Journalism Corporate 72

5W PR

JANUARY 24, 2020

Traditional journalism is dead, just ask the Internet. People might only be interested in business, sports or local affairs. But what is the role of traditional journalists in the modern age of digital marketing and social media influencers ? Another benefit many journalists bring to the table is niche-specific reporting.

Marketing 97

Marketing Sports Social Media Journalism 97

Communications Conversations

JANUARY 12, 2015

This is a common lament among agencies and corporations. 1: Journalism jobs continue to disappear. 1: Journalism jobs continue to disappear. So yeah, the fact that journalism jobs are drying up will impact the writing world. So yeah, the fact that journalism jobs are drying up will impact the writing world.

Journalism 60

Journalism Writing Trends Local 60

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. We have a dozen or so values that our agency lives by and when we don’t live by them, we talk about it, we address that.

Ethics 105

Ethics Data Training Agency 105

Cision

JULY 20, 2016

Now several years later, I have been able to grow as a PR professional at various agencies around the country as well as overseas, which is more than I could’ve ever imagined when I started out. You’ve helped clients land coverage in major publications, such as The New York Times, The Wall Street Journal and more.

Leadership 120

Leadership Local Pitching Social Media 120

Newsfile

FEBRUARY 27, 2024

As a global news agency, it operates in more than 235 locations across 94 countries. Its portfolio includes high-profile brands like The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch, and Financial News. These stories cover the local, national and global areas that people care about. million Canadians.

Financial 52

Financial Media Analytics Data 52

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. After considering law, I was drawn into communications because of the various areas it touches.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions.

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Internal International Tools Software 147

Maxim Behar

FEBRUARY 20, 2024

Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. Perhaps it will be understood in English in most places, but you must still translate it into the local language because of corporate rules.

Social Media 59

Social Media Facebook Airlines Web 59

Shift Communications

JANUARY 3, 2017

We want to get media hits in the New York Times, Wall Street Journal, NPR – those type of tier one media outlets.”. Their content is often featured on NPR and their local radio affiliates. If SHIFT had a dollar for every time a client or prospect said the following, we’d likely be living in the lap of luxury by now. “We Katie McGraw.

Media 104

Media Training Technology Consumer 104

PRSay

AUGUST 30, 2016

Why do I always lead with my years of journalism in my elevator speech about me, when I’ve been in PR twice as long, and 2.) My local PRSA Chapter put on a great course, and my mentor gave me great advice and support. I was, and am, happiest promoting someone or something — anything — other than myself. Why I didn’t have my APR?

Exercises 74

Exercises Print Groups Conference 74

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

Konnect Agency

AUGUST 9, 2019

Signing up at a local meditation studio can do wonders for your mental and emotional health. Take 15 minutes to reflect on your day in a journal or with a friend. Finally, do what works for you and brings you joy outside the walls of your public relations agency. When you leave work, you leave the entity behind those doors.

How To 40

How To Exercises Energy Storytelling 40

Cision

MARCH 22, 2016

How did you get your start in journalism? I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived.

Newspapers 120

Newspapers Pitching Interviews Writing 120

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. Topically, this event covers a lot of ground. Experiential storytelling.

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Conference Marketing Case Study Content Marketing 97

Business Wire

JANUARY 19, 2017

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. However, once a press release is blasted out to the many the back pages of local TV stations across the country, there’s no way to edit those if you mistakenly publish something regrettable. Looking for an agency partner that can both bring creative ideas. Comment: Amen. and execute them?

Survey 102

Survey Report Media B2B 102

Norton's Notes

NOVEMBER 3, 2017

I have noticed a change in attitude over recent years of students that have picked PR or journalism degrees. We had a student from Oxford in the other day – that had no PR or journalism degree but wanted experience because he believed this was his career path. Interviews are a two-way process and too many people forget this.

Interviews 34

Interviews Journalism B2C Agency 34