Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew also owns and runs Agency Management Institute (AMI), which offers agency management training and consulting.

Interviews 50

Interviews Marketing Financial Insurance 50

PRSay

OCTOBER 27, 2020

“In times of great adversity, we see the very best leaders rise to the top,” James Wright said while presenting the workshop “Navigating through Crisis with Confidence: Lessons in Crisis Management From COVID-19,” at PRSA’s ICON 2020 virtual conference. Other sports leagues soon followed suit. Simplify the complex.

Crisis Management 127

Crisis Management Crisis Employee Conference 127

Stern + Associates

FEBRUARY 1, 2024

We can give people agency. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes. Guess what? It’s the coolest year of the next 100 years… We immerse people in the data.

Technology 114

Technology Policies Government Community 114

MaccaPR

DECEMBER 17, 2014

This page still offers activity guides, workshops and talking points to help youth leaders, teachers and mothers guide young women through self-esteem issues. Caitlin Jagodzinski is a Public Relations Coordinator with Maccabee, the Minneapolis public relations and online marketing agency. Interviews Brand Strategy'

Interviews 61

Interviews Marketing Consumer Advertising 61

Solo PR Pro

DECEMBER 17, 2021

The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center. Laura Frnka-Davis' agency LFD Communications is on track to have its best year yet financially and continues to land clients.

Banking 96

Banking Film Transportation Financial 96

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

The Hoffman Agency

AUGUST 10, 2022

Shortly after, The Hoffman Agency contacted me. During the interview process, I was wowed by the care they took in seeking applicants who would be a good fit with the rest of the team. I’ve also had the privilege of receiving direct instruction from our CEO and founder Lou Hoffman himself by attending his storytelling workshops.

Travel 36

Travel Storytelling Meeting Internal 36

PR 20/20

SEPTEMBER 6, 2016

The live workshop format helps organizations plan faster, experiment more efficiently and adapt constantly to accelerate success. Since we first presented the concept at INBOUND 2015 , we’ve helped corporations, agencies and nonprofits achieve results faster by conducting hackathons. Based on a 3-hour workshop. 30 minutes).

Strategy 40

Strategy Marketing Internal International 40

Ishmael's Corner

MAY 5, 2015

GM and global CEO since the Agency’s founding that we needed a fresh voice to lead the U.S. I was just as passionate and optimistic about the Agency. I was even more determined to put the Agency on a positive trajectory. There’s still “care” in the Agency — care for clients, care for the work we do and care for each other.

Storytelling 60

Storytelling SEO Agency Leadership 60

Critical Mention

APRIL 6, 2017

In this two-part series, we chatted with the entrepreneur and highly sought-after keynote speaker about the three essentials to pitching media, his unconventional way of preparing for media interviews, his ADHD, love of skydiving and, of course, fake news. Also, be sure to read part two of our interview with Peter coming out March 23 rd.

Social Media 60

Social Media Customer Service Hotels Marketing 60

Ethical Voices

MAY 28, 2024

” I ask my students and I ask when I am conducting a workshop to ask people about their stories because we make a lot of judgments based on how somebody looks, but we don’t really know that person until they tell us their story. You can listen to the full interview, with bonus content, here.

Ethics 78

Ethics Leadership Education Groups 78

PR 20/20

MARCH 6, 2020

At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. Roetzer posited that the traditional marketing agency model was broken. Yes and no. “In

Ethics 52

Ethics Conference Technology Employee 52

MaccaPR

NOVEMBER 18, 2020

As president of the Maccabee agency for 24 years, I’ve been motivated by a different sort of advisor – Penn & Teller, David Blaine, David Copperfield and Harry Houdini (pictured right). During a recent podcast interview, Piff explained how he chooses his on-stage material. magicians, illusionists, and conjurors. .”

Marketing 62

Marketing Agency Video Brand 62

MaccaPR

OCTOBER 28, 2014

While on the road in Boston for his Mastermind series, his workshop for business leaders to take their companies to the next level, the MaccaPR blog had a chance to pick his brain on the topics of PR stunts, evolving media relations, NFL crisis communications and social media communities. Interviews Media Relations Event Marketing'

Interviews 54

Interviews Financial Social Media Crisis 54

Ishmael's Corner

JUNE 8, 2015

The Hoffman Agency. After one particularly cynical workshop put on by a sales agent at Shoreline Entertainment, you would have thought that making a break into this industry requires a blood sacrifice and your first-born child.). I asked Melissa to share a window on her experiences at Cannes. By Melissa Lewelling.

Communications 60

Communications Film Guidelines Pitching 60

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DBC: I've always organized workshops and seminars, so you could say teaching comes naturally to me.

Education 107

Education Course Nonprofit Resources 107

PR Conversations

JULY 24, 2014

For most small- to medium-sized commercial galleries—particularly following the effects of the recent economic recession—it would be an absurd and extravagant expense to hire a PR agency. On the other hand, Sotheby’s seems to have adopted a more proactive approach to interact with its publics.

Marketing 87

Marketing Communications Video Reputation 87

Waxing UnLyrical

NOVEMBER 22, 2010

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. I got up and asked them, “if that’s the case, why do we need PR agencies?” That’s just not realistic anymore. Nor is it scalable to the Open Community.

Community 82

Community Publicity Web Social Media 82

Karen Freberg

JUNE 24, 2017

Being in PR, you pretty much covered all of the campaigns that were featured in the festival for brands and agencies. This is one of the things that is great to see are some of the campaigns that were submitted by brands, agencies, and professionals to be considered for a Cannes Lion Award. This is where we fast forward to last year.

Education 40

Education Conference Social Media Sports 40

Maxim Behar

OCTOBER 15, 2023

Then a guy from America came to interview me. Host: When you signed the contract did you then set up M3 or was it your advertising agency? Maxim: That's right M3 was the agency where we did the pens and the calendars. It was workshops or participation in PR forums. I said, "Sure." I can learn a sentence or a word.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 245

Sports Agency Industry Creativity 245

Waxing UnLyrical

DECEMBER 14, 2010

This, for successful applicants, turns into an interview (which is where I came in). In the year I applied, out of our group interview of 10, there were probably seven future fashion PRs, and three music PRs (I was the latter at the time). That got a big “check&# from me. Image: Marc Benton via Flickr, Creative Commons 3.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. The biggest problem with measurement is a lack of understanding of the basic principles of this art. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Measurement 53

Measurement Blogging Tourism Twitter 53

5W PR

SEPTEMBER 11, 2023

PR efforts can include op-eds, interviews, and speaking engagements for researchers to share their expertise and insights. Community engagement Hosting workshops, webinars, or town hall sessions where researchers interact directly with the community can foster a deeper understanding of the research and address any questions or concerns.

Publicity 78

Publicity Communications Study Storytelling 78

Waxing UnLyrical

DECEMBER 24, 2010

And I don’t think I’m making wild guesses when I say that Excentric, the Portuguese digital marketing agency that created the “digital nativity&# video, will be deluged by prospective clients. After all, in just a couple of weeks, the video has made it onto CNN and its views on YouTube are climbing by the second.

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

NOVEMBER 23, 2010

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. A few important qualifiers here: 1. It is on this latter point that I will reflect.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 3, 2011

Second, you will burn out sooner rather than later (burnout almost always happens in agencies, that’s why people leave) and you may even start being resentful of the work/hours you’re putting in. Which will be rather sad. Maximizing opportunities v. being taken advantage of. Are you taking full advantage of them?

Facebook 63

Facebook Twitter Measurement Blogging 63

Waxing UnLyrical

JANUARY 4, 2011

Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide. In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. These fine folk did: Jan.

Social Media 78

Social Media Web Media Measurement 78

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. I decided to call this series 20:20 Vision. 1. What is your area of specialism/industry?

Interviews 28

Interviews Fashion SEO Social Media 28

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) 7 great tools for the tech PR workshop. Remote voice and video communication are critical to PR work, from client meetings to media interviews. Wunderlist.

Tools 108

Tools SMB Survey Software 108

Waxing UnLyrical

FEBRUARY 5, 2011

Mark as read Approve comment The reason that companies shell out gobs of $$$ for a spot in the Super Bowl is the coprporations belief that being in the SB buys the pedigree they cant otherwise earn and the big agencies that create the spots will keep telling the big corps that if ot in SB, well something must be wrong.

Facebook 49

Facebook Twitter Measurement Blogging 49

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. The quotes pique far more interest around our guests and their interviews. In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. Tears abound!

Creativity 100

Creativity Pitching Writing Conference 100

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 81

Sports Agency Industry Creativity 81

Waxing UnLyrical

JANUARY 27, 2011

But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage. So you offer me an interview with So-And-So. Ya want me to interview her?

Pitching 111

Pitching Facebook Interviews Twitter 111

MaccaPR

MAY 23, 2018

What’s more, our Maccabee agency just hosted former Twin Cities Business editor-in-chief Dale Kurschner for a “Lunch N Learn” workshop to hear Kurschner’s perspective from his years spent on the receiving end of hundreds of PR pitches. TV could require your subject to be ready for an interview the same day.

Pitching 82

Pitching Print Journalism Local 82

Waxing UnLyrical

SEPTEMBER 27, 2010

– complete interview with ATTFPR. We signed with our very own fake PR agency, @ HeishmanFlill. Get Shareaholic test Filed under Interviews , Social Media , Twitter | Tags: at&t fake pr , brandjacking , parody , roger | Comments (3) Site settings comment help? Mark as read Approve comment Outstanding interview Shonali!

Wireless 74

Wireless Twitter Writing Measurement 74