Shift Communications

JULY 20, 2015

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. It’s especially gratifying when a client comes back looking for more design work when they could have gone to a creative agency. Anything creative!

Agency 60

Agency Creativity Infographics eBook 60

Landis PR

DECEMBER 11, 2023

The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. Speak to your PR agency – it’s what we do. Again, speak to your PR agency – we live and breathe by it.

Strategy 59

Strategy Company Communications Construction 59

Onclusive

MAY 10, 2018

There is no doubt that PR now requires an increased awareness of technology and the ability to filter hundreds if not thousands of data points on a weekly basis. 1– Technological Curiosity. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)

Storytelling 230

Storytelling Technology Tools Infographics 230

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. 17% more likely to be expanding beyond traditional agency partners.”. “18% 17% more likely to be expanding beyond traditional agency partners.”. “18% About one-quarter or 23% of social media activity is handled by outside agencies. in the next 12 months.

Study 116

Study Survey Infographics B2B 116

ImPRessions - Crenshaw Communications

MAY 6, 2016

Recently, we were pleased to begin such a relationship with Modern Marketing Exchange , an online publication and weekly newsletter focused on innovation and new technology for marketers and filled with short, punchy and relevant pieces. We also send out a weekly newsletter to our audience of brands and agencies.

Infographics 120

Infographics Technology Pitching Education 120

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Agencies and clients alike need to be monitoring current trends in the industry. Use strong language. Tap your inner contrarian. It pays to be different.

Pitching 140

Pitching B2B Infographics Study 140

Sword and the Script

JUNE 12, 2018

I recall an agency staffer running around the PR firm making sure everyone knew how to prevent it from happening. Since the release was distributed on Monday, ‘at least half a dozen outlets’ have reached out to the restaurant chain to ask if the statement was real, said Scott Moody, account supervisor at Denny’s agency partner EP+Co.”.

Creativity 60

Creativity Infographics B2B Corporate 60

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Vice President, Marketing Technology. The post The bedtime test of content marketing and PR appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Read the infographic below to learn more about how much bad customer experiences can cost companies. It Only Takes One PR Disaster. It often takes decades to build a strong, respected brand.

Airlines 87

Airlines Financial Film Viral 87

5W PR

MAY 27, 2022

Companies can use their tools and technologies to create interesting and attention-grabbing pieces of content such as infographics and videos, that can convey information in a good way to both consumers and media outlets.

Company 88

Company Strategy Publicity Real Estate 88

Shift Communications

SEPTEMBER 18, 2017

I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? They’d refer me to a Creative Services team to prepare video, audio, and infographics so that they’re in publication – with links to my website – in January.

Analytics 132

Analytics Data-Driven PR Data Software 132

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. It’s most apparent with PR agencies that are changing their structures. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me.

Creativity 150

Creativity Web Social Media Data 150

Sword and the Script

NOVEMBER 9, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. In my experience, that simply means putting press releases “on hold” at the last minute for “verification” which makes legitimate agencies look bad in front of clients. Have an interesting announcement from a PR technology vendor?

Software 94

Software Banking Technology Data 94

5W PR

SEPTEMBER 25, 2020

Providing short videos that explain the product or infographics of how people can benefit from using a certain fintech solution is an easy way to both grab more attention with people as well as demonstrate how the product works to new users. Fintech PR Agency. Visual Marketing.

Marketing 68

Marketing Infographics Customer Service Financial 68

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Learn Valuable Insights From Journalists Around the World!

Infographics 54

Infographics Print Video Real Estate 54

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Christopher S.

Data 157

Data Data-Driven PR System Analytics 157

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. 1 Visualisation in communication. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. More importantly, the metrics – the proof this stuff sells enterprise technology – are compelling. Is your agency bringing strategic insights to the table? Give our services a try. Talk to Us!

Content Marketing 91

Content Marketing Marketing Enterprise Infographics 91

The Hoffman Agency

MARCH 27, 2017

By Peh Yuxin , Account Executive, The Hoffman Agency Singapore. Interactive infographics and documentaries are powerful new forms of news communication in the digital era, and news outlets are starting to recognize their reach and relevance. These are merely a few of the many possibilities that PR practitioners can adopt.

Infographics 49

Infographics Technology Video YouTube 49

Sword and the Script

FEBRUARY 16, 2019

Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”.

Creativity 78

Creativity Study Survey Advertising 78

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 77% say they have “more” or “much more” responsibility for technology.

Marketing 78

Marketing Publicity Survey Study 78

The Resolution Blog

JANUARY 24, 2020

News content for these campaigns rarely contain descriptive words about the government agency or viewpoints on the campaign per se. You can create a document (or an infographic like the one below) that outlines what kind of content fits into each sentiment analysis category. “Another good example is government communications campaigns.

Analysis 156

Analysis Measurement Government Examples 156

Shift Communications

APRIL 6, 2015

Vice President, Marketing Technology. The post Social Media Game of Thrones: A Song of PR and Social appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Data Data-Driven PR Infographic' Sometimes they refuse to make the moves you’ve planned for them.”

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. But before that, I worked for over ten years with three content marketing agencies and one in-house role. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. But before that, I worked for over ten years with three content marketing agencies and one in-house role. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Shift Communications

DECEMBER 22, 2014

This is the idea that we will soon (if we haven’t already) hit a point where the amount of content being produced will increase exponentially while our human and technological capacity to consume it will hit a limit. Amidst this barrage of content, Mark Schaefer published a blog on Content Shock. Tori Sabourin. Marketing Analyst.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Stuart Bruce

JANUARY 26, 2015

If you have any ideas for additions and improvements then please share them in the comments and I’ll credit you with any that I incorporate into the second draft which will be properly designed with infographics and photos! Best Practice Guide for MPs Using Twitter. The full Open Up!

Twitter 60

Twitter Government Infographics Policies 60

Shift Communications

FEBRUARY 23, 2015

Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media? Vice President, Marketing Technology. Christopher S.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Creative Media Kit Ideas. Formatting for media kits varies from company to company.

How To 176

How To Media Guidelines Pitching 176

Shift Communications

JUNE 6, 2016

Our audience doesn’t care whether a video, infographic, animated GIF, podcast, or story is hosted by us (owned), shared by third parties (owned), or sponsored (paid). Vice President, Marketing Technology. Today, the concepts of earned, owned, and paid media are largely meaningless. Christopher S.

Advertising 60

Advertising Advertising Publicity Infographics 60

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Vice President, Marketing Technology. The post Simple Content Marketing Framework appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Put simply, everyone is creating content. Christopher S.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

5W PR

DECEMBER 7, 2019

5W Public Relations , an top 20 US PR agency whose clients include Three Olives, 1800 Tequila and Maestro Doebel, has prepared the infographic below to offer insight on buzzwords used in the spirits industry and their impact on consumers. TBWA/Hakuhodo, a Japanese creative agency, supported Suntory with the campaign.

Brand 78

Brand Branding Creativity Consumer 78

Shift Communications

OCTOBER 31, 2016

At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. As an industry, we must stop fearing technology. Vice President, Marketing Technology. Tell Better Data Stories. Christopher S.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

MARCH 5, 2015

It is projected that over the next few months, Google will continue to improve its technology to fully build out Streams and Photos as separate entities. Photos has the potential to be a new medium to share visual content for brands, like infographics or visual collateral. What does this mean for PR pros and marketers? Tori Sabourin.

Google 60

Google Infographics Advertising Advertising 60

Shift Communications

SEPTEMBER 16, 2016

For those of us who work on the business-to-business (B2B) side of SHIFT, it’s almost always an ask in agency RFPs issued by prospective clients and it’s usually included in many of our new business presentations. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Data To Back It Up.

Leadership 60

Leadership B2B Infographics Data 60

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40