5W PR

JANUARY 26, 2024

For example, brands can sponsor local music festivals, where performers can compete for the whitest smiles and the song that most sounds like it’s “minty fresh” Another option would be to create edible toothpaste or edible toothpaste tablets in interesting flavors such as bubblegum or strawberry.

Creativity 78

Creativity How To Storytelling Consumer 78

PR in High Definition

MARCH 28, 2023

When brands engage with a comms agency for their social media strategy , they expect the agency to have great connections with relevant influencers in their sector. For example, in France, social media regulation recently shifted. Remain conscious of local nuances: Listen to local experts about what works in-market.

How To 62

How To Local B2C Social Media 62

Shift Communications

SEPTEMBER 26, 2016

On the premises, we see comparatively few people talking about local occurrences, other than local bands and festivals. We know, for example, that they are there to work remotely or study, but we don’t know whether or not they successfully did so. Acts : what do the actors say they’re doing? Working remotely. Christopher S.

Study 60

Study Examples Local Television 60

Shift Communications

JUNE 28, 2022

For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. The past few years have offered good and bad examples of best practices, and the traps that await organizations who try to take shortcuts.

Employee 124

Employee Local Community Policies 124

5W PR

NOVEMBER 15, 2023

Fast food chains can start by sourcing ingredients from local and sustainable suppliers is a compelling story to tell. Chains can get involved in local communities through sponsorships, charity partnerships, or environmental initiatives that can enhance the brand’s reputation.

Strategy 78

Strategy Marketing Ethics Mobile 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

To sweeten its program, Google also pledged $250 million in ad credits to the World Health Organization (WHO) and other public health agencies (this, after saying it would provide a paltry $25 million earlier.) Intuit’s QuickBooks, for example, has teamed with GoFundMe for a small business relief fund.

Branding 284

Branding Brand Small Business Retail 284

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

5W PR

FEBRUARY 20, 2024

Examples of brands with guiding principles include Patagonia’s Saving Our Home Planet and TOMS’ Improving Lives. Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities.

Consumer 78

Consumer Brand Branding Ethics 78

Cision

AUGUST 23, 2017

Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Take this week’s solar eclipse, for example. For PR agencies, set realistic client expectations. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. Leverage the local angle. There are also some subtler connections worth exploring.

Hotels 200

Hotels Local Interviews Viral 200

5W PR

MAY 30, 2023

For hotels or resorts, for example, they may need to hire additional housekeeping staff, front desk staff, and maintenance personnel to meet the increase in demand. For example, a hotel or a resort may need to stock up on towels, bedding, and other supplies.

Tourism 97

Tourism Hotels Travel Meeting 97

Sword and the Script

SEPTEMBER 24, 2019

Take Chris Forhan for example. From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world. 1) You’ve spent a lot of time doing sales and business development (BD) for agencies.

Agency 65

Agency Software Enterprise Marketing 65

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Major PR firms have long noticed the business potential; global agencies have strengthened their footprint through acquisition over the past decade, and independent firms have expanded and built alliances there. For example, India’s digital ecosystem is rapidly evolving, with high mobile-phone penetration and increasingly connected devices.

Mobile 156

Mobile Local Technology Trends 156

Shift Communications

SEPTEMBER 17, 2015

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. One hour I might be leading strategic media approach; the next I could be at a local fair handing out product samples to engage directly with consumers. As a data-driven agency, we focus our efforts in concrete evidence and research.

Agency 60

Agency Apparel Pitching Creativity 60

5W PR

APRIL 13, 2022

However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. For example, back in 2014, Buzzfeed published an article about an artist that asked people from different countries to Photoshop one of her images according to their local standards of beauty.

Company 88

Company Strategy Viral Data 88

Remote PR Jobs

SEPTEMBER 25, 2023

With the market growing, some companies choose to use freelancers instead of agencies because of cheaper costs. For example, if a small nonprofit organization needs help implementing a new initiative in the local community, it would make sense to hire a freelancer due to a small budget.

Nonprofit 100

Nonprofit Writing Local Training 100

NewsWhip

OCTOBER 23, 2020

As the regional agency hub, we created a more thorough reporting structure and defined the most important tools and metrics to report back on. DS: Our main role as the client’s regional PR agency is to ensure the coordination and distribution of their press releases across these markets with the help of our local agency partners.

Local 78

Local Analysis Measurement Data 78

Stephen Waddington

FEBRUARY 21, 2022

Case studies include examples of how PR has been used to fight misinformation, unite remotely working colleagues, support the vaccine rollout, and support businesses adapt to a new economic environment. A celebrity engagement programme by agency Ready 10 led to more than 13,000 spaces being listed on JustPark for free.

Publicity 131

Publicity Case Study Local Public Affairs 131

Konnect Agency

MAY 4, 2021

There is tremendous value in local digital marketing! Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. Another element of social media marketing is connecting with the local influencer market. Social Media Marketing.

Local 52

Local Social Media Instagram Community 52

Konnect Agency

MAY 4, 2021

There is tremendous value in local digital marketing! Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. Another element of social media marketing is connecting with the local influencer market. Social Media Marketing.

Local 52

Local Social Media Instagram Community 52

Landis PR

FEBRUARY 12, 2024

Here’s one example; when Bruce Willis’ aphasia diagnosis was announced, the Landis team offered up experts on the disorder from client Centre for Neuro Skills (CNS) to local media. It’s sometimes a great opportunity for companies/brands to draw traffic and engagement.

Tools 64

Tools Case Study Media Training Local 64

PRSay

MARCH 18, 2020

For example, a producer recently told us that they’re specifically looking for medical stories unrelated to the virus this week, and we’ve found that strong, timely pieces with a news hook can still find a home. The medical producer at a local TV affiliate mentioned that COVID-19 “rules life right now.”

Resources 214

Resources Pitching Television Radio 214

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Communications Conversations

APRIL 21, 2020

Many agencies have asked employees to take pay cuts. Consider: Commenting on local professional super networkers posts. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). Even in our industry. More layoffs and furloughs are imminent. And, it worked. Your story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Polaris

NOVEMBER 17, 2015

One example is Vineland Research & Innovation Centre , an independent, not-for-profit research centre based in Niagara, Ontario. Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 If you dig deep enough, you often find your company has countless stories to tell.

Agency 100

Agency Newspapers Interviews Radio 100

MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week.

Corporate 48

Corporate Examples Storytelling Brand 48

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. I considered going in-house but the right opportunity never materialized, so I kept being lured back into agency life. In hindsight, I think it was because agency life was my comfort zone.

Agency 108

Agency Travel Groups Community 108

Mindful Marketing

FEBRUARY 4, 2024

Here are examples of highway signs aimed at hilarity : Visiting in-laws? Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Cision

MARCH 24, 2016

A boutique agency that shares your passions and has established relationships in your industry can provide a great boost to your brand, but part of authenticity is also having hands on deck in the cultural centers that cater to your target audience. What unique challenges do you face as an agency specializing in fine wine and spirits?

Local 120

Local Agency Policies Travel 120

Cision

JUNE 8, 2017

These kinds of platforms help PR professionals go from media list to e-pitches in a matter of minutes, which is especially handy for agencies representing multiple clients. For example, Nardi Media, a boutique agency located in Washington D.C., For example, Nardi Media, a boutique agency located in Washington D.C.,

Pitching 225

Pitching Print Conference Local 225

5W PR

FEBRUARY 14, 2023

The pet care market is very broad, as it includes everything from big pet supply brands to vet practices and even local pet grooming salons. The post Communicating the Importance of Your Brand in the Pet Space appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding Communications Education 78

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

PRSay

JUNE 9, 2021

the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis. In a statement, the agency said: “We proudly support organizations fighting the opioid epidemic in Massachusetts and across the country. Publicis Health acted solely as an advertising agency.

Crisis 166

Crisis Ethics Publicity Marketing 166

Melissa Agnes

OCTOBER 16, 2014

Other examples are the military, when academy graduates become officers with little or no time in the ranks. Examples are firefighters, military officers, police officers, search and rescuers, and social workers. I have done a ton of media work as I am the Public Information Officer as well for our agency.

Education 270

Education Government Policies Wikipedia 270

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. It’s an approach rooted in PRs and listening to the local environment. Airtable , Asana and Trello are the most common examples.

Tools 203

Tools Web Banking Wikipedia 203

The Hoffman Agency

NOVEMBER 30, 2023

My knowledge of semiconductors before joining The Hoffman Agency was rudimentary at best. In the case of my example, The Telegraph makes it clear that they think the UK should be spending closer to the levels of its peers. appeared first on The Hoffman Agency. The post Where does the UK media’s interest in semiconductors lie?

Government 36

Government Analysis Policies Industry 36