The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. The Challenge. Corporate-side PR.

Industry 100

Industry Measurement SEO Corporate 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Stay on top of industry news – We know the importance of absorbing news for PR but sometimes we get too wrapped up in other projects and forget to scan as often as we should. Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. .

Writing 310

Writing LinkedIn Social Media SEO 310

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

SEO 120

SEO Creativity Mobile Journalism 120

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What do they write about? What language do they use?

Creativity 96

Creativity Product Launch Examples Energy 96

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Shift Communications

MAY 7, 2015

As with many industries these days, people come to agency life from all walks. SHIFT has been around for 12 years now, and we’ve had many folks on staff who’ve successfully transitioned from another area of the industry or from another profession altogether. Working at an agency offers exposure to all types of clients.

Agency 60

Agency Industry Healthcare Banking 60

Critical Mention

OCTOBER 14, 2018

Since the birth of public relations nearly a century ago, the industry has experienced an astounding transformation. With 120,000 agencies just in the United States, the competition is steep. Golin is the “Relevance Agency,” integrating PR, digital and content strategy. Weber Shandwick. Until next time! Critical Mention.

Agency 72

Agency Twitter Conference Financial 72

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? Artificial intelligence is still perceived by many in the PR & marketing industry as a danger to their job.

Training 399

Training Video Analysis Data 399

The Hoffman Agency

SEPTEMBER 18, 2020

The conclusion seems to be an uneasy middle ground between the two, where automation becomes the Schrodinger’s Cat of the industry – at once eliminating and creating new opportunities. But what about the PR and media industry? But when Microsoft made the move to replace journalists with robots, the media industry was stunned.

Agency 74

Agency Industry Tools Software 74

PRSay

NOVEMBER 8, 2023

With a session titled “ Strategies for Success in Your Dream Industry ,” it’s no wonder. Number one is writing. But we forget how important writing is, whether it’s an email, a press release or a pitch. Bring your creativity to the table. Does it help us with writing? Following her Oct.

Creativity 77

Creativity Writing Agency Internal 77

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

PRSay

OCTOBER 6, 2021

Parajon — who has agency and creative experience working with National Geographic and HBO, and in-house experience at Spotify and now Netflix — is learning what it takes to build a global entertainment brand and keep it at the forefront of culture. Try some industries you’ve never dabbled in before, too.”. What’s the new news?”

Agency 164

Agency Creativity Brand Branding 164

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. There are ways to work around this dilemma.

Media 333

Media Pitching Report B2B 333

The Hoffman Agency

AUGUST 23, 2022

I would spend hours writing fictional narratives in my room, transporting to the imaginary worlds I was creating. I continued writing stories, but castles and princesses quickly became congressmen and protests. Shifting from the chaotic life of tech PR to the whimsical fantasies of a creative writer ensures an essential balance.

Storytelling 36

Storytelling Community Industry Transportation 36

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. It’s great stuff.

Twitter 177

Twitter Advertising Advertising Report 177

PR for Anyone

JANUARY 28, 2024

Many companies and industries shifted to remote work during that time. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. Erica supports this perspective, sharing examples of students using AI in writing seminars to learn how to leverage it effectively.

Employee 130

Employee Policies Creativity Company 130

The Hoffman Agency

AUGUST 19, 2021

It was the perfect combination of everything I had been hunting for in my previous endeavors: strategy, creativity and people. As I worked through my classes and internships, my love for this industry only grew. Writing has always been my biggest insecurity. However, writing for PR reopened the door for me.

Industry 36

Industry Comparison Technology Creativity 36

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. With no boundaries, everyone wins.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences.

Technology 146

Technology Crisis Management Social Media Training 146

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. She writes: “Want to know the real reason brands publish content with no value? 3) Creativity is the Soul of CMO. It’s far too easy to say that B2B technology is dull. The soul of marketing has changed.”

Storytelling 60

Storytelling Creativity B2B Film 60

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. But our list has more to do with ideas we feel will elevate the industry as a whole. Prospects who take PR agency searches seriously. More media respect for the public relations industry.

SEO 200

SEO Pitching Agency Exercises 200

Shift Communications

MAY 17, 2023

With genAI, we were quick to recognize the inflection point our industry faces. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

With genAI, we were quick to recognize the inflection point our industry faces. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Public relations is a $13 billion industry employing 100,000 people in the US. It’s not enough to research the agency you’re applying to – that’s your baseline. Serious candidates research the industry, clients, client competitors and any other intel that will give them an edge.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. Clients need to speak.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. The AI industry recognises the need to develop enterprise-level solutions. The results are equally surprising and terrifying. Fact-checking remains an issue.

Report 119

Report Publicity Training Policies 119

Flack's Revenge

APRIL 27, 2021

When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. ” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. But the comments were mostly positive.

Storytelling 177

Storytelling Pitching Interviews Agency 177

The Hoffman Agency

DECEMBER 19, 2023

With every sentence Tori said, Hoffman sounded more and more like an ideal first agency to work at post-grad. I’m shy, I’m introverted, and by the end of the first week, I was completely unsure if I was capable of working in an agency. It was strategic and creative, letting me apply writing and improve my speaking.

Agency 36

Agency Creativity Writing LinkedIn 36

ImPRessions - Crenshaw Communications

MAY 4, 2018

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. Consider a PR agency.

How To 189

How To Nonprofit Privacy Interviews 189

5W PR

MAY 4, 2022

Cryptocurrency, bitcoin, and blockchain are hot buzzwords in the tech industry these days. Its applications are currently being explored across industries, and public relations is no exception. PR as an industry got its start around the same time that blockchain became known as the underlying technology behind Bitcoin.

Technology 88

Technology Publicity Banking Newspapers 88

Communications Conversations

APRIL 21, 2020

Even in our industry. Many agencies have asked employees to take pay cuts. But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. Use your summary to tell a creative story. Your story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Victorious PR

NOVEMBER 4, 2022

Imagine how many different professional industries are out there. Well, it’s time to take a look at how AND why you should merge multiple spaces, niches, and industries in your public relations campaign! If there are two industries that complement each other, it would be to our disadvantage to not write about them.

Real Estate 52

Real Estate Writing Industry Agency 52

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future.

Survey 74

Survey Industry Communications Corporate 74