Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

Automotive 99

Automotive Mobile Government Technology 99

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

5W PR

MARCH 27, 2017

Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Familiarity with this sort of technology should not be taken for granted. Compared to other industries, consumer electronics is unusually large.

Consumer 102

Consumer Reputation System Community 102

5W PR

JULY 21, 2023

These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors. Leveraging data and technology To compete with e-commerce giants, variety stores must harness the power of data and technology.

Retail 78

Retail Local Consumer Community 78

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. An auto show within a consumer electronics show.

Automotive 128

Automotive Mobile Technology Hotels 128

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission.

Privacy 182

Privacy Advertising Advertising Google 182

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Bianchi Biz Blog

OCTOBER 19, 2023

And that includes the vehicle technology and advanced mobility segment of the annual show. In fact, longtime auto journalist and analyst John McElroy calls CES the world’s best auto technology show. All that said, CES 2024 promises to be an exciting showcase opportunity for the vehicle technology and mobility space.

Automotive 87

Automotive Mobile Software Technology 87

Bianchi Biz Blog

JANUARY 19, 2023

Make no mistake: CES ( formerly known as the Consumer Electronics Show ) has become the world’s greatest auto show. You can see more automotive technology here than anywhere else in the world.” That’s not just our hot take as an automotive PR firm. It’s not the largest … but it’s the best. And what dominated CES?

Automotive 82

Automotive Transportation Technology System 82

5W PR

MARCH 28, 2022

New technologies are being used in the food industry not only to improve the benefits of food, but also to change the way nutrients are produced. Technology is making headway to address challenges around food insecurity. Technological developments are a crucial factor in bringing about a holistic approach to health.

Exercises 88

Exercises Technology Government System 88

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Thanks to Daniel Eckler for scouring the internet and collating reports.

Trends 155

Trends Technology Television Banking 155

Stern + Associates

JULY 18, 2023

With the ever-growing influence of technology on business and society, how will advancements like artificial intelligence (AI) impact how we work and conduct business? An optimistic economist, Brynjolfsson’s predicts a productivity boom in the coming decade driven by the combination of new technologies and business transformation.

Technology 76

Technology Measurement Government Policies 76

Barokas

DECEMBER 3, 2019

Conveying those characteristics on a website, though, to give new connections a glimpse at who we are as an agency, is not as easy. Especially in a crowded industry, wherein most agencies speak the same language and promise the same value proposition. Barokas Communications is more than a top technology PR firm.

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Case Study Enterprise System Fashion 78

The Hoffman Agency

DECEMBER 22, 2023

As Asian tech companies rise in global stature, Western MNCs cannot afford to fall behind in APAC (image source: CES) Sustained investment in technology across select Asian markets has made the region an innovation force to be reckoned with: it now accounts for more than half the world’s patents , according to the International Monetary Fund (IMF).

Government 36

Government Local Technology Transportation 36

Bianchi Biz Blog

MARCH 30, 2023

As a specialized PR agency for a number of automotive suppliers providing electric vehicle components and systems, we’ve curated and compiled the following list of some of the YouTube channels you might find most helpful. Among our top picks for EV-focused YouTube channels for automotive technology suppliers are: EV Pulse 13.7K

YouTube 83

YouTube Mobile Automotive Transportation 83

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world.

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Agency Software Enterprise Marketing 64

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. Way more than consumer electronics.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

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Agency Marketing Financial System 40

Shift Communications

SEPTEMBER 12, 2017

Granted, the level of sophistication is generally beyond what most people are familiar with and far more time-consuming than people could reasonably accomplish in a day’s work, but it’s still just mathematics. Most predictive analytics software and systems are based on open-source libraries and technologies. Compatible Data.

Analytics 92

Analytics Software Data System 92

The Hoffman Agency

NOVEMBER 12, 2020

In many countries, QR codes have already been integrated within monitoring systems like the NHS “Test and Trace” app in England. We’re now witnessing — off the back of mass disruption — the comeback of the humble QR code and the public finally embracing the technology. Their heavy use is most likely linked to the pandemic.

System 74

System Mobile Hotels Retail 74

Cision

JANUARY 3, 2018

The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. It’s a bigger problem in China and Sweden, as well as with PR agencies, according to the survey.

Measurement 225

Measurement Tools eBook Analytics 225

Landis PR

JUNE 21, 2022

The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. Contact PRGN here to find an agency that can assist you.

Company 52

Company Technology Hotels Meeting 52

5W PR

JANUARY 10, 2020

Known as the global stage for innovation, CES is an annual gathering of the consumer electronics industry. While Security systems such as cameras can catch the thief in the act, they can’t stop the thief in the moment. They’ve created a timeless look accompanied by modern technology making a clock you’d be happy to wake-up to.

Transportation 136

Transportation System Mobile Consumer 136

Shift Communications

JUNE 19, 2017

Privacy by design : Rather than be an add-on, companies are expected to design their systems for privacy from the ground up. Advertising companies – particularly digital advertising – make money by aggregating and targeting audiences using consumer data. Vice President, Marketing Technology. You’d be wrong….

Publicity 163

Publicity Marketing Privacy Advertising 163

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

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Financial Video Consumer Data 164

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 77

Automotive Mobile Technology Resources 77

Landis PR

SEPTEMBER 11, 2023

Take a Shortcut No matter what systems you work in – from Microsoft Word and PowerPoint to Google and Slack – technology shortcuts can be a game changer. You may also be able to spot things that throw you off course, like getting the jitters from an extra cup of coffee or feeling an energy slump after skipping an afternoon snack.

Energy 64

Energy Study System Writing 64

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Truescope acquires Universal Information Systems Truescope is acquiring Universal Information Services (UIS). million in November of 2021. Terms were not disclosed.

Software 78

Software Case Study Technology Tools 78

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. >> Related read: Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Personalization: Powering intelligent consumer experiences. All powered by IBM Watson's cognitive technology.

Tools 71

Tools Marketing Enterprise Software 71

Prohibition

FEBRUARY 2, 2024

To celebrate the launch of the Samsung Galaxy S24 and new Galaxy AI technology, the tech giants lit up London’s skyline with over 550 drones. The message ‘Galaxy AI is here’ was beamed into the sky along with depictions of the stars and solar system. Samsung just created a huge spaceship in the sky made of drones – as you do!

Marketing 62

Marketing Film Creativity B2C 62

Scott Public Relations

APRIL 2, 2020

Non-voters are more likely to lack faith in the election system and feel their vote doesn’t matter. Young people in the study: Consume significant media, but news is not a primary category in that consumption. They are less likely to trust the validity of the election system or to believe it represents the will of the people.

Insurance 71

Insurance Insurance Healthcare Technology 71