ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. At my agency, we generate a great deal of earned media for clients, and even after all these years, it still feels like magic when a great story hits. And how to measure the other activities that a PR group delivers?

Measurement 189

Measurement How To Guidelines Web 189

PR in High Definition

MARCH 28, 2023

However, Europe is comprised of over 40 countries and 23 languages, and subsequently requires a lot of nuanced thought, particularly as it relates to measuring success. It’s true you should always look to maximise the impact of your content, but there are a few important aspects to consider when measuring success.

Measurement 62

Measurement Comparison Local Examples 62

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. On donations? And on and on.

Measurement 116

Measurement Communications Survey Web 116

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms.

Agency 120

Agency Trade Shows Comparison Meeting 120

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement. Competitive comparisons can be meaningless without context.

Measurement 50

Measurement Comparison Analytics Agency 50

PR in High Definition

FEBRUARY 27, 2023

Could admiration be a reputation measure of success? Measuring PR impact is a topic continually discussed – it takes many forms and can get a little heated with many differing opinions. A very familiar metric is share of voice, which measures a company’s presence in comparison to a set of competitors.

Reputation 62

Reputation Comparison Measurement Engineering 62

Onclusive

APRIL 5, 2018

The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns. Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons. Analyze success rates and other metrics based on reader engagement.

Software 199

Software Analytics Customer Service Comparison 199

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. Not to worry, here are some of the reasons a brand might decide to shift to digital PR or hire an agency: It Wants to Drive High Authority Links Links are typically the main KPI in a digital PR campaign. How is Digital PR Measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 92

Agency Trends Marketing Survey 92

Prohibition

FEBRUARY 18, 2021

For the first time ever, YouTube Studio analytics have added a metric that allows users to measure how well their video has performed during the first 24 hours after upload. TikTok and WPP announced global agency partnership. during the height of the 2020 Christmas holiday season, in comparison to the same period in the previous year.

Social Media 118

Social Media Trends Media YouTube 118

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. On how agencies and consultants can optimize content for profitability: A3-1: Understand what content attracts audiences vs. what content CONVERTS them to buying. shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave.

Measurement 40

Measurement Comparison Banking Print 40

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. How To Plan PR in 2018. Audit the past year.

Exercises 136

Exercises Comparison Internal International 136

NewsWhip

NOVEMBER 13, 2020

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . We launched the Cultural Impact Lab at the Martin Agency in March, 2019. And measuring it is not easy.

Agency 78

Agency Creativity Instagram Trends 78

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Stephen Waddington

AUGUST 19, 2019

Managing an ambitious team of young people is as hard as it gets in agency land. In agency land managers need to set out clear expectations. In an agency it creates a competitive environment that can be unhealthy. Align yourself to that outcome and measure yourself against that metric. The internet is full of that s**t.

Comparison 102

Comparison Privacy Employee Construction 102

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

SEPTEMBER 11, 2018

In technology, the classic comparison of Salesforce to Oracle is an iconic example. 5) Feedback and measurement. Now, we can measure web traffic acquisition and behavior with accuracy. Looking for a content marketing agency partner that can both bring. Positioning is what you are and what people believe you are.

Software 97

Software Comparison Measurement Content Marketing 97

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR CIPR tapped an independent agency “with a research specialism” to survey 1,298 people between November 18, 2019 and January 27, 2020.

Media Relations 98

Media Relations Report Industry SEO 98

Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. Below is a look that compares the volume of media coverage by company: Below is a comparison by share of voice: Below is a comparison by coverage type.

Tools 82

Tools Comparison Media System 82

Sword and the Script

APRIL 9, 2019

This is flat in comparison to the median salaries PRWeek reported* over last several years: 2019: $95,000. 2) Median PR salary by in-house, agency or non-profit. Corporate positions do tend to pay more than agency positions – and that remained true this year. (click image for higher resolution). 2018: $95,000. 2017: $91,000.

Publicity 92

Publicity Survey Comparison Report 92

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Measuring public opinion. It is important to remember that social media is not about the numbers.

Strategy 93

Strategy Publicity Comparison Social Media 93

Cision

SEPTEMBER 21, 2016

You can include informational articles, product comparisons, videos, special offers, et cetera. Make the most of your time with measurement. This free guide can help agencies and brand marketers alike prove (and improve on!) Start your email series with an offer, such as a free whitepaper.

Marketing 120

Marketing Comparison eBook Social Media 120

Shift Communications

DECEMBER 23, 2014

The report, developed by the Times to assess its standing in the media marketplace, showed a plummeting online readership and embraced a difficult truth: that reach, engagement and reader retention is a serious issue for the paper, especially in comparison to new digital publishers like Buzzfeed. Why Measuring PR Shouldn’t Include Sales.

Comparison 94

Comparison Measurement Engineering Blogging 94

Shift Communications

JANUARY 6, 2016

The main thing to emphasize is measurement. If you don’t choose what you want to measure, you won’t see results. How can you measure success without knowing what success really means? But that performance paled in comparison to the one on Tumblr, where the content was reblogged and liked a whopping 10,931 times!

Brand 60

Brand Branding Comparison Social Media 60

Konnect Agency

JANUARY 19, 2021

Now, you can really encourage action because you have enough data about your target customer as they’ve worked their way down the funnel to be able to reach them through advertising, promotions and other actions measured by total conversions and return on ad spend (ROAS). Consideration.

Marketing 52

Marketing Mobile Social Media Comparison 52

Sword and the Script

MARCH 15, 2022

So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one. At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example. Workspaces.

Tools 157

Tools Media Software Analysis 157

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. .

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 24, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. 17% more likely to be expanding beyond traditional agency partners.”. “18% Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78

Waxing UnLyrical

AUGUST 19, 2015

Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. PR standards define what needs to be measured. They provide a common language for comparison purposes. Let’s take a look: 1.

Report 40

Report Measurement Media Comparison 40

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

Maxim Behar

MARCH 11, 2021

The discussion on the reopening of Seychelles and the resumption of tourism on the island will continue with our guest Maxim Behar, Honorary Consul General of Republic of Seychelles in Bulgaria, Founder and CEO of the communication agency M3 Communications Group, Inc. Maxim Behar: Hello! It is my pleasure to join you today on Bloomberg TV!

Tourism 52

Tourism Government Hotels Travel 52

Stephen Waddington

MAY 2, 2019

Brands and agencies were surprised to see dips organic engagement across the board and were very ready to connect with their fellow social media strategists about it online. Likewise, there are other ways to measure engagement that we didn’t include in this study, like post clicks, video views, and replies on Twitter.

Social Media 70

Social Media Industry Report Nonprofit 70

Shift Communications

MARCH 16, 2015

The measure may cost news publishers web traffic and risks misleading users, analysts said. Let’s see how you might measure this change’s impact on your marketing communications and see if this change has in any way benefitted you. They still must take additional action. Christopher S. Vice President, Marketing Technology.

Google 60

Google SEO Web Comparison 60

Sword and the Script

MAY 8, 2018

About 20% of the social media activity is being outsourced to agencies. Comment: The comparisons of these results around marketing analytics to social media is striking. Similarly, in looking at agencies and consultants, seek those that can both collaborate with and mentor your team. * * *. over the next five years.

Survey 62

Survey B2B Marketing Mobile 62