Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

Agency 223

Agency Survey SEO Social Media 223

Ishmael's Corner

MAY 31, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Before jumping into the experiment, a few words on the big picture.

SEO 152

SEO Corporate Blogging Storytelling 152

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. There was even an SEO angle: in its heyday, HARO was a backlink magnet and from high-quality new sites. Case in point?

SEO 139

SEO Content Marketing Marketing Software 139

Communications Conversations

NOVEMBER 12, 2021

2 – SEO & SEM. 4- Multi-media content creation for communicators (photo + video + audio). SEO/SEM is highly under-represented in an academic setting. Ask any agency person and they may put this at the top of the list! Or, what about SEO and SEM? The results didn’t really surprise me (see below).

Communications 155

Communications SEO Social Media Video 155

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Crisis Energy 161

Stephen Waddington

OCTOBER 20, 2020

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. It is easy to focus on the challenges that the pandemic has created in the industry but there have been more than 15 new PR agency launches in the UK alone in the past six months. Traditional agencies have always sold time.

Agency 117

Agency SEO Groups Energy 117

Ishmael's Corner

APRIL 14, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update.

SEO 113

SEO Industry Storytelling Google 113

ImPRessions - Crenshaw Communications

JULY 6, 2022

Given our regular sticker shock over the cost of newswire distribution, more businesses and PR agencies are moving away from posting announcements on the wire. It should never be the sole distribution method, but it’s an efficient way to put out key announcements and can sometimes offer an SEO boost.

SEO 333

SEO Analysis Meeting Travel 333

The Resolution Blog

OCTOBER 7, 2015

“Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO? I can count on the fingers of two hands the PRs I know who have more than the bare minimum understanding of SEO. In so many ways.

SEO 120

SEO Engineering Content Marketing Agency 120

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. The power of ideas and proper communication is one that cannot and will not be underestimated.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. Positive press drives SEO. That’s what earned media offers – within limits – and that’s what we at most PR agencies still deliver.

SEO 227

SEO Agency Reputation Policies 227

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness. PR Plans Performance Communications.

Communications 78

Communications Analysis Leadership SEO 78

Deirdre Breakenridge

APRIL 17, 2017

Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Shift Communications

OCTOBER 31, 2014

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. Perform an SEO audit. SEO basics'

SEO 155

SEO Google Web Infographics 155

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO. Why technology ROI matters.

How To 397

How To Software Media Analytics 397

Prohibition

FEBRUARY 21, 2020

Most companies have been able to identify that the three dominating features are Search Engine Optimization (SEO), Content Marketing and Public Relations (PR). So what exactly is SEO, Content Marketing and PR? What is search engine optimization (SEO). Here’s the basics that you need to know.

SEO 62

SEO Marketing Content Marketing Engineering 62

ImPRessions - Crenshaw Communications

JUNE 8, 2023

Word is that two senior CNN communications executives are also casualties of Licht’s fall. When to give media full access to the boss It’s the inside version of “Fire the agency!” Most insidious are those who know the truth but hide it from their communications staff – and themselves.

Reputation 334

Reputation Television Internal International 334

Shift Communications

DECEMBER 11, 2014

For example, recently T-Mobile announced that SHIFT is working with them as an agency. Facebook SEO. Which means, Facebook just established SEO for the entire archive of public posts. This would be a great time to bring your SEO team together with your social media team and get them on the same page. Get your search on.

SEO 155

SEO Facebook Brand Branding 155

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. You need an SEO professional.

Digital PR 83

Digital PR SEO Engineering eBook 83

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. appeared first on Crenshaw Communications. What is newswire distribution?

SEO 279

SEO Print Financial Product Launch 279

Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

5W PR

MARCH 23, 2018

My name is Jake Agnew and I’m an SEO Specialist here at 5W Public Relations. How Did You Get into Digital Marketing – Specifically SEO? I eventually stumbled upon search engine optimization (SEO) and it immediately became something I was very passionate about. The efforts of PR tie directly back to SEO efforts.

Interviews 84

Interviews Agency SEO Google 84

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Speak to your PR agency – it’s what we do.

Strategy 59

Strategy Company Communications Construction 59

Stephen Waddington

DECEMBER 2, 2019

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. Role of digital PR The PR and communications department takes the clear lead on digital and social media activities.

Digital PR 78

Digital PR Report Communications Crisis Management 78

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. There will always be specialist agencies to partner with such brands, but PR firms don’t typically win the lion’s share of the work. B2B PR boosts SEO. Quality content conveys expertise.

B2B 242

B2B B2C Software Consumer 242

Communications Conversations

JANUARY 7, 2022

One of the questions I get from time to time from friends and colleagues is “Who would you recommend for a social media agency in Minneapolis?” I mean, there aren’t that many “social media agencies.” ” But, many ad, PR and digital agencies claim to offer social media marketing services.

Social Media 60

Social Media Agency Media Measurement 60

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. We see this in our own small PR agency, but for a high-growth startup, employer branding is especially essential. PR drives SEO. The strength of A-list media domains translate to very real SEO value.

Study 234

Study SEO Course B2B 234

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople. Improve client comms – Throughout a PR agency career, no two clients will be the same. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

5W PR

NOVEMBER 16, 2016

With the advent of digital communication and the explosion of social media, it is no surprise that things have gone through such a drastic metamorphosis. The world of SEO and PR are now actively working together on joint projects with shared goals and visions. Below are seven ways in which SEO and PR successfully complement each other.

SEO 90

SEO Trends Analysis Engineering 90

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Pulling an entire team off a PR program, whether through an outside agency or internal layoffs, means that team may not be available once PR resumes. The post 5 Reasons Not To Cut PR In A Recession appeared first on Crenshaw Communications.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. Before an agency sets them, it’s critical that they understand organizational goals and what the company hopes to achieve with a robust PR program. Most agencies and organizations have wised up to use more contemporary KPIs that capture the true value of PR.

Measurement 182

Measurement Agency Advertising Advertising 182

The Resolution Blog

OCTOBER 26, 2017

New forms of communication has brought new specialist talent and offerings. I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. Here’s how, in three steps. They are specialists.

How To 180

How To SEO eBook Measurement 180

Buzzstream

JANUARY 30, 2020

Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. The results are usually communicated by a slide or image showcasing the various logos a campaign received coverage on. It’s impactful and something I do too! Know the news.

SEO 71

SEO Film Reddit Video 71

5W PR

MARCH 27, 2024

Digital communication, public relations, and digital marketing are now intertwined. SEO matters Creating interesting content is important, but so is making sure it can be found. Use relevant keywords and follow SEO best practices to improve visibility on search engine results pages.

Publicity 78

Publicity Strategy How To Marketing 78

Shift Communications

JULY 17, 2015

This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. We hear a lot about SEO every day. But the one thing about SEO that hasn’t changed is that strong SEO is necessary in a world where people are producing more content by the second. Where do you begin?

SEO 60

SEO Analytics Mobile Guidelines 60