Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. Her ability to take SMBs from “Anonymity to the New York Times”™ has driven the growth of Marx Communications.

Communications 50

Communications Marketing Internal International 50

Shift Communications

JULY 5, 2016

In this new eBook, learn the three ways we can reinvent public relations: becoming data-driven. Vice President, Marketing Technology. The post Public relations struggling with the content avalanche appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Publicity 110

Publicity eBook Analysis Google 110

Shift Communications

FEBRUARY 1, 2016

In our new eBook, Cultivating Influence, we’ll explore influencer management and marketing in depth: Why does influence matter? How do we use the principles of persuasion in our influencer communications? Vice President, Marketing Technology. Influencer marketing is much more than who has the largest number of followers.

eBook 60

eBook Measurement Analytics Tools 60

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. They are using data validation technology that prevents would-be registrants from using personal email accounts for gated content. Can your agency bring big ideas and execute? Give our services a try. Talk to Us !

eBook 73

eBook Exercises Employee SEO 73

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for.

Measurement 75

Measurement Tools Journalism Content Marketing 75

The Resolution Blog

OCTOBER 15, 2019

Off the back of this, we’ve put together some of the most inspiring B2B campaigns from the last two years to show you just how diverse PR and communications can be in this sector. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. Key Takeaway?

B2B 120

B2B B2C Facebook Storytelling 120

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage. HubSpot ( @HubSpot ): Topics segmented by marketing, sales, and agency.

Blogging 52

Blogging Marketing Pinterest SEO 52

Shift Communications

AUGUST 22, 2016

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. Marketers and communicators create content without any thought about who the content is for. Vice President, Marketing Technology.

Analysis 60

Analysis eBook Analytics Study 60

Shift Communications

SEPTEMBER 14, 2015

In the future, we may have access to inexpensive fMRI technology to do so, but that day has not yet arrived. For those who did not attend our session at INBOUND15, you can still download the session slides, eBook script, and sample Excel template. Vice President, Marketing Technology. Christopher S.

Analytics 60

Analytics Google Measurement How To 60

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. 3 lessons in how to protect your PR budget In my 15 years in communications I’ve worked in traditional PR agencies, digital marketing teams and a Search marketing agency.

Tools 136

Tools Publicity Measurement SEO 136

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

Public Relations Sydney

NOVEMBER 9, 2014

For example, highlighting a new attraction at a venue and then conducting an activity that incorporates the attraction such as playing a game of beach volleyball to highlight the new activities available at a venue or showcasing the latest technology on offer and then creating an interactive game around this.

Tourism 72

Tourism Media Hotels eBook 72

Shift Communications

JANUARY 12, 2015

Work more with our Marketing Technology and Creative teams and LEARN SOMETHING. Write my first eBook and read MORE! Our agency is already an incredibly cohesive environment, and this is a wonderful opportunity to get to know more team members in-person and develop stronger professional relationships. Agency Life'

eBook 60

eBook Creativity Agency Exercises 60

Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses.

Google 60

Google B2C Analytics Data 60

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Consider writing content that can be put into practice or provide value to your audience, whether it be a how to guide, top ten tips or an explanation on the latest news / technology in the industry.

Pitching 40

Pitching How To eBook Blogging 40

Shift Communications

JANUARY 25, 2016

One thing that every data-driven communications professional needs to understand: our models are not reality; they are a separate entity. The post Don’t Be Outdated: Why It’s Important to Refresh Your Models appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Savannah Whitman.

Content Marketing 60

Content Marketing System Google Data 60

Waxing UnLyrical

MARCH 11, 2015

All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement. You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Communications Influence with the C-Suite Grew. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. 34% said ebooks.

B2B 118

B2B Marketing Survey Software 118

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. >> Related read: Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing. Content (ebooks, white papers).

Marketing 52

Marketing Analytics eBook System 52

PR 20/20

DECEMBER 5, 2022

How can we introduce HubSpot to our team and train them on the technology? The academy offers helpful courses, lessons, ebooks, and templates across its many services, from marketing and sales to web design and development. As HubSpot’s first partner agency, we can help onboard your team to the HubSpot CRM.

How To 77

How To Tools Knowledge Base Meeting 77

Shift Communications

JULY 20, 2015

Not only do I spend lots of time on new biz presentations where I design campaign logos and custom templates, you’ll see lots of other examples around the office; think custom designed mouse pads, laptop decals, community boards, eBooks and even a big book of our infographics, soon to hit coffee tables at an office near you.

Agency 60

Agency Creativity Infographics eBook 60

Shift Communications

APRIL 11, 2016

What does this change in policy mean for marketers and communicators? I encourage you to read Cultivating Influence , our free eBook on data-driven influencer identification and management, to help you change with the influence game. Vice President, Marketing Technology. Christopher S.

Facebook 60

Facebook Brand Branding eBook 60

Cision

MAY 18, 2017

Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak. People: While you don’t necessarily need data scientists to analyze social media conversations, you do need employees who are well-versed in social media and good communicators both externally and internally.

How To 198

How To Instagram Social Media LinkedIn 198

Cision

AUGUST 26, 2015

Digital Marketing Agency. Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. One of the most powerful forms of influence is effective communication. . — Steve Farnsworth (@Steveology) August 12, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Just Who Are These Highly Productive World-Class Communicators? I'm writing a blog post on how the best communicators "go deep" and get stuff done. Expert communicators (like you) who I know have prodigious outputs.

Writing 114

Writing Social Media SEO Blogging 114

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Well, for one, I’ll point you to an eBook our VP of Marketing Tech, Chris Penn, did. I spent the first 3.5 So where do you start? Amanda Grinavich.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. Gigaom ( @Gigaom ): Gigaom dubs itself as “The Industry Leader in Emerging Technology Research.” The blog is authored by the VP of marketing technology at Shift Communications ( @SHIFTComm ), Christopher Penn. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

MAY 18, 2017

Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak. People: While you don’t necessarily need data scientists to analyze social media conversations, you do need employees who are well-versed in social media and good communicators both externally and internally.

How To 57

How To Instagram Social Media LinkedIn 57

Contently - Strategy

DECEMBER 29, 2022

That doesn’t mean you should blow up every internal communications channel with every single content asset you create. If third-party agencies, media partners, agency creators, or public relations firms were involved, you can also send it their way. Execute a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations.

Media 78

Media YouTube Transportation eBook 78

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Shift Communications

JANUARY 14, 2015

For PR and marketing professionals that are agency-side, there’s an even bigger whammy: if you infringe on someone’s copyright, both you and your client may be sued for damages. If you share an eBook for lead generation purposes that has someone else’s material in it without permission, that would be a copyright violation.

Content Marketing 60

Content Marketing Marketing Government Pinterest 60

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52