Wadds Inc.

APRIL 17, 2024

A new book will explore the future of Britain through the perspective of corporate communications and public relations practitioners. Our view is that corporate communications and public relations practitioners are the eyes and ears of organisations, agencies and in-house across all aspects of the economy and society.

Public Affairs 69

Public Affairs Policies eBook Healthcare 69

Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency.

Agency 100

Agency eBook Training Media Training 100

Polaris

JANUARY 13, 2015

If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. A PR professional worth hiring wants to know everything about your business … not just the aspects typically associated with communications. When hiring a PR agency, ask how they measure program results. Let us know in the comments below.

Agency 100

Agency eBook Measurement Creativity 100

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. Digital PR is not link-building for SEO. But this is SEO, not digital PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

The Resolution Blog

OCTOBER 26, 2017

New forms of communication has brought new specialist talent and offerings. I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. Here’s how, in three steps. They are specialists.

How To 180

How To SEO eBook Measurement 180

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for.

Measurement 225

Measurement Tools eBook Analytics 225

Shift Communications

FEBRUARY 9, 2016

I recently had the opportunity to speak at PRNews’ Emerging Communicators Workshop and was very encouraged that measurement and analytics featured as such a prominent part of the agenda. The fact is we don’t and our emerging communicators face a significant, and in my opinion damaging, knowledge gap.

Communications 60

Communications Marketing Analytics eBook 60

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Communications Conversations

MARCH 8, 2019

You have some agencies, like Top Rank Marketing, for example, who clearly believe in the power of giving it away. On the flip side, I see plenty of agencies here in the Twin Cities that focus their social content on no one but themselves. The content is all about promoting the agency. No free info. No free advice.

eBook 102

eBook LinkedIn Brand Branding 102

The Resolution Blog

NOVEMBER 17, 2015

At coveragebook.com, I’m in the privileged position to speak to many communications teams throughout Europe and the US; teams of all shapes and sizes. Sarah set out on the challenging task of discovering and bringing together over 30 PR thinkers and doers to create an incredible free book for communications. FuturePRoof was born.

eBook 120

eBook Print Conference Measurement 120

Shift Communications

OCTOBER 28, 2014

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more. For more insights and tips, be sure to check out the full eBook. Amanda Grinavich.

LinkedIn 84

LinkedIn eBook Mobile Local 84

The Resolution Blog

MAY 11, 2018

An ebook on the digital future of public relations. My approach led to multiple award wins and increased a past agency revenue by 85%. I’m a director of at PR measurement tool CoverageBook.com and author of ‘PRs Digital Resolution’. Please get in touch with any questions.

SEO 120

SEO eBook Data Measurement 120

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. Her ability to take SMBs from “Anonymity to the New York Times”™ has driven the growth of Marx Communications.

Communications 50

Communications Marketing Internal International 50

Polaris

NOVEMBER 24, 2014

A typical RFP for a marketing or PR firm asks for a company history, annual revenue, related experience, staffing details, hourly rates, client recommendations and even detailed strategic or tactical plans on how the agency will address the client’s business objectives. Chemistry is an important element of an agency/client relationship.

Marketing 168

Marketing Policies Agency eBook 168

Critical Mention

OCTOBER 27, 2018

Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine. His agency focuses on blogging, sales and website pages and eBooks. SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

Shift Communications

JULY 5, 2016

In this new eBook, learn the three ways we can reinvent public relations: becoming data-driven. The post Public relations struggling with the content avalanche appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. If you’re unwilling to change, perhaps. We must innovate.

Publicity 110

Publicity eBook Analysis Google 110

Shift Communications

SEPTEMBER 23, 2015

If you’re looking for more details around how PR Pros can put Google Analytics to work, download our free eBook today – Google Analytics Basics for PR Professions. The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Analytics 60

Analytics Google eBook Data 60

Waxing UnLyrical

JUNE 10, 2016

In recent years, I’ve noticed a surge of interest from the PR world in “integrated communications.” In fact, today I think it’s not so much the question of whether one should or shouldn’t “integrate” one’s communications. What integrated communication is not about. Which is great.

Communications 40

Communications Conference eBook Facebook 40

Stephen Waddington

NOVEMBER 20, 2018

It also provides the basis for a consultative discussion between an agency and client, or a public relations team and the areas of an organisation that it serves. Reporting : to what degree does the organisation measure communication outputs, out-takes, and outcomes. How to use M3 Head to the AMEC website to use the M3 tool.

Measurement 62

Measurement Tools eBook Education 62

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion.

Pitching 60

Pitching eBook Advertising Advertising 60

Presspage

APRIL 1, 2019

If you want to look at each of these factors in more depth, check out our free PR Plan ebook. Key messages are the anchor that keeps all your communication unified and consistent, and drives all the messaging on your other PR channels. PR teams commonly allocate budgets for tools, (paid) channels, events, and agencies.

eBook 60

eBook How To Measurement SEO 60

Public Relations Sydney

SEPTEMBER 8, 2014

You basically have two choices when it comes to a PR campaign: you can either do it yourself or hire a public relations agency. There are a number of benefits from getting PR consulting from a well-respected PR agency. These include: Credibility - Public relations holds a powerful position in the communications suite.

eBook 84

eBook Agency Advertising Advertising 84

The Resolution Blog

FEBRUARY 24, 2016

Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach. Communications should have a conscience. Other core values include: If you can't find what you're looking for, build it.

Creativity 120

Creativity eBook Meeting Banking 120

Shift Communications

FEBRUARY 1, 2016

In our new eBook, Cultivating Influence, we’ll explore influencer management and marketing in depth: Why does influence matter? How do we use the principles of persuasion in our influencer communications? Influencer marketing is much more than who has the largest number of followers. Is it really worth our time? Christopher S.

eBook 60

eBook Measurement Analytics Tools 60

Shift Communications

MAY 3, 2016

We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. This was reinforced when we recently hosted a set of local university PR students for a half day round robin with agency leaders. But it doesn’t stop there…. Share the Knowledge. Derek Lyons.

Technology 60

Technology Marketing eBook Training 60

The Resolution Blog

OCTOBER 15, 2019

Off the back of this, we’ve put together some of the most inspiring B2B campaigns from the last two years to show you just how diverse PR and communications can be in this sector. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. Key Takeaway?

B2B 120

B2B B2C Facebook Storytelling 120

Public Relations Sydney

NOVEMBER 2, 2014

A media release can help you to communicate your news to a number of key journalists at the same time and can also help you get media coverage in a variety of publications. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate.

Media 89

Media eBook Survey Travel 89

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. But let’s challenge that marketing assumption : what if businesses are instead giving up the chance to communicate with a C-Suite executive for life in exchange for a narrower list of MQLs ? Give our services a try.

eBook 71

eBook Exercises Employee SEO 71

Polaris

DECEMBER 10, 2014

After the phone, email is likely the method you use most to communicate with others. You can’t blast out a link to your latest ebook. For every $1 spent, the average ROI of email marketing is $44.25 ( ExactTarget ). But enough about the numbers. Just think about your inbox for a second.

Blogging 183

Blogging Comparison eBook Case Study 183

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. 3 lessons in how to protect your PR budget In my 15 years in communications I’ve worked in traditional PR agencies, digital marketing teams and a Search marketing agency. Watch the recording now.

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

NOVEMBER 15, 2017

By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc. cta] The post Using Data In Your 2018 PR Planning Process appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Natalie Townsend. Account Director.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

AUGUST 22, 2016

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. Marketers and communicators create content without any thought about who the content is for. Why has this happened? Christopher S.

Analysis 60

Analysis eBook Analytics Study 60

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for.

Measurement 75

Measurement Tools Journalism Content Marketing 75

wiredPRworks

JUNE 5, 2018

Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world. Lead author Matt Chiera is Founder of Ice Nine Online, a Chicago-based digital agency by day and market research lab by night.

Marketing 45

Marketing Insurance Insurance B2C 45

Public Relations Sydney

OCTOBER 6, 2014

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. For more great tips download our free PR eBook by clicking the button below. This will build trust and brand loyalty within your target audience and help to grow your business.

Writing 91

Writing Company How To Media 91

ZudePR

MAY 22, 2015

She’s a great communications practitioner (particularly crisis management), a fellow grammar pedant, and like me, is always learning. For a good idea of what I do on a daily basis, download this free ebook launched yesterday, to which I contributed. It turns out she went to school with his wife’s sister.

eBook 113

eBook Crisis Management Small Business Training 113

Public Relations Sydney

OCTOBER 26, 2014

They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. Key messages are the foundation of a strong PR and communication strategy. A large part of public relations is repetition.

How To 76

How To eBook Radio Print 76