Melissa Agnes

FEBRUARY 10, 2015

Does your organization communicate confidential information and trade secrets via email? Side note: Are you curious about how mobile technology leaves you and your organization vulnerable? Incorporate the following into your data breach crisis communications plan: Step 1: Co-mu-ni-cate!! If so, how secure is this database?

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Sword and the Script

FEBRUARY 6, 2024

Whenever the “thing” is done – white paper, ebook, video – marketing is onto the next thing. Note to readers: I usually publish a summary of news from the PR technology solution providers on the first Tuesday of every month. Sword and the Script is a boutique B2B marketing, PR and communications consultancy. No feedback loop.

B2B 93

B2B eBook Engineering Blogging 93

Wadds Inc.

APRIL 17, 2024

A new book will explore the future of Britain through the perspective of corporate communications and public relations practitioners. We hope to explore topics including arts, culture, education, environment, healthcare, skills, technology and work. and published by #FuturePRoof in ebook and print formats.

Public Affairs 69

Public Affairs Policies eBook Healthcare 69

Doctor Spin

MARCH 1, 2024

In-house communications departments. Nonprofits often have PR departments or hire PR professionals to manage their communications and outreach efforts. Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Corporate communications teams.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Doctor Spin

DECEMBER 4, 2023

All human technologies, down to the campfire, are considered mediums. link] According to McLuhan, our ability to create extensions of humanity exponentially impacts our communication more than any message conveyed as a result: A lightbulb is a medium (an extension of the human eye). So, a house is a medium in McLuhan’s interpretation.

Wikipedia 52

Wikipedia eBook Television Newspapers 52

Presspage

DECEMBER 15, 2022

Using both in-person and online channels to strengthen relationships Today, it’s important to remember that we are all overwhelmed by the constant communication in our lives. When we are not talking to someone face-to-face we are texting, calling, video chatting, tweeting, and listening to podcasts and ebooks. We got you.

eBook 78

eBook Tools Crisis Video 78

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for.

Measurement 225

Measurement Tools eBook Analytics 225

Doctor Spin

NOVEMBER 29, 2023

Be genuine in your communications and actions. Practice thoughtful communication. Good ideas gain traction when they are communicated effectively. Build a community. Thought leaders don’t operate in a vacuum; they create and nurture a community of learners and followers. Foster authenticity.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. Her ability to take SMBs from “Anonymity to the New York Times”™ has driven the growth of Marx Communications.

Communications 50

Communications Marketing Internal International 50

Shift Communications

JULY 5, 2016

In this new eBook, learn the three ways we can reinvent public relations: becoming data-driven. Vice President, Marketing Technology. The post Public relations struggling with the content avalanche appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Developing innovating practices.

Publicity 110

Publicity eBook Analysis Google 110

ImPRessions - Crenshaw Communications

MAY 1, 2018

When it comes to technology, less is often more, and broader trends, insights, or predictions for the future are usually more compelling than technical explanations. Additionally, a byline can often be adapted across other content platforms like the company website, as a blog post, made into a video, a LinkedIn Slideshare, or an ebook.

B2B 147

B2B Leadership Customer Service eBook 147

Doctor Spin

NOVEMBER 16, 2023

Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas. Learn more: How To Create Knowledge Subscribe and get a free ebook on how to get better PR ideas. It’s a reminder to approach technological innovations cautiously, considering potential negative impacts alongside the benefits.

eBook 52

eBook Analysis System Data 52

Shift Communications

FEBRUARY 1, 2016

In our new eBook, Cultivating Influence, we’ll explore influencer management and marketing in depth: Why does influence matter? How do we use the principles of persuasion in our influencer communications? Vice President, Marketing Technology. Influencer marketing is much more than who has the largest number of followers.

eBook 60

eBook Measurement Analytics Tools 60

Critical Mention

JUNE 26, 2019

Joe Pulizzi provided his take on content marketing in the recent eBook, Digital Marketing 101: 10 Global Influencers Share Their Secrets for Success : “The first thing you want to do is choose one type of content. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Doctor Spin

NOVEMBER 17, 2023

Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. It’s a reminder to approach technological innovations cautiously, considering potential negative impacts alongside the benefits. I find mental models useful as a PR adviser and in everyday life.

How To 52

How To eBook Wikipedia Viral 52

Waxing UnLyrical

JUNE 24, 2019

Their motivation is the overall betterment of science and technology. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. eBook quotes and contributions. The Case for the Micro Influencer Dance. Event panel.

Measurement 95

Measurement eBook Tools Survey 95

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. Jolie Shapiro. jolie_shapiro.

Marketing 75

Marketing eBook Case Study Measurement 75

Polaris

MARCH 17, 2015

To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency. Smaller firms usually have specialized expertise, whether it’s food, finance or technology. More resources are available to invest in technology and training staff.

Agency 100

Agency eBook Training Media Training 100

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. They are using data validation technology that prevents would-be registrants from using personal email accounts for gated content.

eBook 72

eBook Exercises Employee SEO 72

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. Jolie Shapiro. jolie_shapiro.

Marketing 68

Marketing eBook Case Study Measurement 68

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

Blogging 52

Blogging Marketing Pinterest SEO 52

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. Jolie Shapiro. jolie_shapiro.

Marketing 60

Marketing eBook Case Study Measurement 60

Shift Communications

AUGUST 22, 2016

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. Marketers and communicators create content without any thought about who the content is for. Vice President, Marketing Technology.

Analysis 60

Analysis eBook Analytics Study 60

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Shift Communications

SEPTEMBER 14, 2015

In the future, we may have access to inexpensive fMRI technology to do so, but that day has not yet arrived. For those who did not attend our session at INBOUND15, you can still download the session slides, eBook script, and sample Excel template. Vice President, Marketing Technology. Christopher S.

Analytics 60

Analytics Google Measurement How To 60

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

Solo PR Pro

DECEMBER 1, 2020

These plans are the backbone of the success of your communications plans, so every PR solopreneur needs to know two things: how to create a rock-solid PR plan and what to do before and after writing it. Technology is invaluable to the deployment of your PR plan. Create your next PR plan with our planning ebook and template !

Writing 65

Writing Analysis Meeting eBook 65

The Resolution Blog

OCTOBER 15, 2019

Off the back of this, we’ve put together some of the most inspiring B2B campaigns from the last two years to show you just how diverse PR and communications can be in this sector. We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast.

B2B 120

B2B B2C Facebook Storytelling 120

ISEBOX

DECEMBER 1, 2015

Take Advantage of Technology: In addition to a DIY strategy, there are tools that can help you generate lists of journalists that will be interested in your content. Write an ebook and post engaging, multimedia content on your website, and then present at conferences.

eBook 70

eBook Tools Groups Pitching 70

Public Relations Sydney

NOVEMBER 9, 2014

For example, highlighting a new attraction at a venue and then conducting an activity that incorporates the attraction such as playing a game of beach volleyball to highlight the new activities available at a venue or showcasing the latest technology on offer and then creating an interactive game around this.

Tourism 72

Tourism Media Hotels eBook 72

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. 3 lessons in how to protect your PR budget In my 15 years in communications I’ve worked in traditional PR agencies, digital marketing teams and a Search marketing agency. Download our ebook PRetrospective now.

Tools 136

Tools Publicity Measurement SEO 136

Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses.

Google 60

Google B2C Analytics Data 60

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

JUNE 6, 2017

By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. Whereas, being an in-house communications professional, you’re expected to simply “know” and “do.”.

Agency 60

Agency Corporate Interviews eBook 60

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Consider writing content that can be put into practice or provide value to your audience, whether it be a how to guide, top ten tips or an explanation on the latest news / technology in the industry.

Pitching 40

Pitching How To eBook Blogging 40