ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Credibility.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. Again, communication is key. . It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

PRSay

FEBRUARY 1, 2022

For the 2021 Anvil programs — as the role of communications evolved before our eyes in the throes of the pandemic, we greatly modified both the Silver and Bronze Anvil categories to match the realities we were all facing. We also removed some categories that were clearly out of date. In fact, we started by making them one program.

Crisis Communications 157

Crisis Communications Crisis Creativity Data 157

MaccaPR

JANUARY 25, 2019

In fact, our PR agency teamed up with client Just BARE® Chicken to host an influencer event to build relationships between the brand and influencers in Minneapolis, a key market for Just BARE. Interested in hosting your own influencer event? 2: Think beyond your product category. Hangry is a real thing.

How To 83

How To Marketing Local Brand 83

Bianchi Biz Blog

APRIL 11, 2024

Independent audit Following a third-party audit of attendee information for CES 2024 conducted by the Alliance for Audited Media, attendance for the show grew 15% as the show – called “the world’s most powerful tech event” – also grew in importance as a venue for automotive and mobility suppliers.

Automotive 99

Automotive Mobile Government Technology 99

5W PR

MARCH 19, 2024

Let’s delve into the standout insights that emerged from the event: Beauty-Tech Takes Center Stage From DIY tools to professional treatments, skincare tools and devices are experiencing a significant surge in popularity, catering to both at-home enthusiasts and professional practitioners.

Trends 88

Trends Consumer Conference Technology 88

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

As well, exposure in these key verticals often leads to increased conference consideration and other industry event inclusion. Donna Kimura, Deputy Editor at Affordable Housing Finance falls into that category. The post A Journalist’s POV: 3 Questions From A PR Agency appeared first on Crenshaw Communications.

Agency 120

Agency Real Estate Print Pitching 120

ImPRessions - Crenshaw Communications

MAY 11, 2022

It’s where top execs and journalists come together to preview what the year may hold for the category. As everyone in adtech or any kind of advertising knows, Advertising Week hosts multiple major events across the globe, in New York, Europe, Asia, APAC, and Latin America. Advertising Week. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

5W PR

NOVEMBER 9, 2023

In the world of influencers, there are different categories based on follower count and engagement levels. Events and campaigns For major events, campaigns, or initiatives, partnering with macro influencers can ensure maximum exposure and reach. It helps brands reach a larger and more engaged audience.

Product Launch 78

Product Launch Local Small Business Advertising 78

5W PR

SEPTEMBER 28, 2023

There are categories–like beauty – where consumers rely heavily on seeing real-time results before buying, and experiential marketing makes all the difference. Whether it’s a VIP event for just a few key folks or a public party, make sure you’re catering to your audience and getting the brand in the hands of the right people.

Marketing 78

Marketing Education Consumer Social Media 78

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. for event details. for event details.

Agency 84

Agency Enterprise Technology Analytics 84

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119

5W PR

MARCH 27, 2024

From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. This year, the introduction of “The Modern Pet” category in the New Products Showcase highlighted a wave of brands catering to this demand.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

MARCH 27, 2024

From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. This year, the introduction of “The Modern Pet” category in the New Products Showcase highlighted a wave of brands catering to this demand.

Trends 78

Trends Apparel Fashion Industry 78

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. There are also plenty of newsletters to sign up for and events year-round.

Advertising 322

Advertising Advertising Privacy Television 322

Stephen Waddington

JULY 21, 2020

You need to work hard to find opportunities in a recession, but innovative agencies will always sniff them out. In a recent post I wrote about how to scale an agency out of lockdown. In the agency market there are opportunities that have been created by COVID-19. Agencies exist to provide specialist skills or scale.

Crisis 78

Crisis Agency Enterprise Local 78

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The most common trigger for hiring a PR agency is a hot new product or service. Public relations does a great job when a product or service category requires in-depth explanation, or when an educated customer is your best prospect. You’re planning a liquidity event. You have news. You have a lot of explaining to do.

Education 178

Education B2B Employee Crisis 178

Maxim Behar

MAY 12, 2021

won 6 awards at the annual BAPRA Bright Awards , organized by the Bulgarian Association of PR Agencies (BAPRA). At a glamorous ceremony, the prestigious international jury honored the agency for its successful projects in 2019/2020 among a total of 150 entries. also won the honorable second place in the "Agency of the Year" category.

Groups 52

Groups Communications Public Affairs Internal 52

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

Ishmael's Corner

JUNE 2, 2015

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills — secondary traits when it comes to an Agency’s ability to execute a campaign month after month after month.

Agency 60

Agency Real Estate Mobile LinkedIn 60

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Find out how we simplify monitoring and measurement for brands and agencies.

Media 97

Media Nonprofit Pitching Analytics 97

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are one of very few agencies to offer this service. We support hotels from very early stage of pre-opening, which requires high level of knowledge and experiences.

Marketing 106

Marketing Newspapers Print Local 106

5W PR

NOVEMBER 7, 2023

Importance of holiday gift guides Holiday gift guides are curated collections of products and gift ideas typically organized around specific themes or categories. Engage with them on social media, comment on their content, and attend industry events. Establishing relationships can lead to organic mentions and recommendations.

How To 78

How To Retail Pitching SEO 78

Stephen Waddington

OCTOBER 18, 2018

This might include Bank Holidays and Easter, political events such as a budget or election, and notable dates such as Mothers’ and Fathers’ Day. The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation.

Tools 203

Tools Web Banking Wikipedia 203

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

Prohibition

OCTOBER 18, 2023

Recently, we also worked with them to cover its launch event for its new beer ‘Burrow’s Blonde’ – dedicated to Rob Burrow MBE and raising awareness of motorneurone disease – becoming its fastest selling ever bottle.

Social Media 62

Social Media Media Relations Industry Media 62

PRSay

FEBRUARY 23, 2022

The event kicked off the new Strategies & Tactics Live series, which gives readers deeper context on articles published in the award-winning publication and the chance to meet its contributors. Another category, comparative measurements, evaluates campaign results against established benchmarks. This is a big departure.

LinkedIn 126

LinkedIn Strategy Measurement Analytics 126

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

5W PR

AUGUST 9, 2022

Twitter chats are events where people discuss a particular topic using hashtags. · Get involved with industry-related groups and events. Joining industry groups and attending events allows a Saas brand to interact with other industry professionals who may be able to help promote product offerings.

Company 78

Company Strategy Software Writing 78

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. Award submission opens mid-June with new categories! . As the only non-profit organization for U.S.

Automotive 245

Automotive Resources Strategy Consumer 245

5W PR

AUGUST 30, 2023

Participating in Amazon Prime Day and Deals Taking advantage of Amazon’s major shopping events, such as Prime Day and Lightning Deals, can attract more traffic to a Storefront during peak shopping periods. Use Amazon Live to engage with customers, demonstrate products, and drive traffic to a Storefront.

Mobile 78

Mobile Advertising Advertising Social Media 78

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. A top priority is to steer clear of previously planned events that could conceivably steal our PR thunder. But there are other breaking news events that PR professionals dread. Top Ways To Plan Against Breaking News.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Offleash

NOVEMBER 19, 2020

Despite the events of 2020, I see example after example of people charging ahead with their lives — continuing to work hard, still dreaming big, standing taller than ever for their families and their communities. Joanna Kulesa has been building successful agencies in Silicon Valley for 20 years.

Employee 100

Employee Agency Travel Community 100

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW!

Print 58

Print Financial Journalism Healthcare 58

Cision

MARCH 24, 2016

A boutique agency that shares your passions and has established relationships in your industry can provide a great boost to your brand, but part of authenticity is also having hands on deck in the cultural centers that cater to your target audience. What unique challenges do you face as an agency specializing in fine wine and spirits?

Local 120

Local Agency Policies Travel 120

5W PR

JUNE 16, 2023

Curtain bangs Curtain bangs are a trendy hairstyle that has gained popularity on TikTok, specifically, in the #HairTok category. The intentionally messy and disheveled appearance adds a touch of nonchalant charm, making it a popular choice for a relaxed day out or a casual evening event.

Trends 88

Trends Viral Fashion Tools 88