Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Prohibition

FEBRUARY 18, 2021

For the first time ever, YouTube Studio analytics have added a metric that allows users to measure how well their video has performed during the first 24 hours after upload. TikTok and WPP announced global agency partnership. So, it appears in Q4 2020, brands devoted way more budget to ad spend than before- and quite rightly so!

Social Media 118

Social Media Trends Media YouTube 118

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Share of voice – This can be a valuable metric in comparison to a key competitor.

Exercises 136

Exercises Comparison Internal International 136

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. On how agencies and consultants can optimize content for profitability: A3-1: Understand what content attracts audiences vs. what content CONVERTS them to buying. shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave.

Measurement 40

Measurement Comparison Banking Print 40

Sword and the Script

SEPTEMBER 11, 2018

The imperative here is to focus on the audience needs, not what a business or brand wants to say. Whether a business has defined it’s positioning or not, every brand has one. In technology, the classic comparison of Salesforce to Oracle is an iconic example. 5) Feedback and measurement. 2) Clearly defined positioning.

Software 99

Software Comparison Measurement Content Marketing 99

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR CIPR tapped an independent agency “with a research specialism” to survey 1,298 people between November 18, 2019 and January 27, 2020.

Media Relations 100

Media Relations Report Industry SEO 100

Sword and the Script

JANUARY 7, 2020

Agility was clearly the larger brand, had broader market penetration in the US and Europe and so the company kept the Agility name. Second, these companies – especially CrowdStrike and Cybereason – have unique brand names, which makes searches easier. This helped eliminate much of the noise.

Tools 83

Tools Comparison Media System 83

Cision

SEPTEMBER 21, 2016

You can include informational articles, product comparisons, videos, special offers, et cetera. Make the most of your time with measurement. This free guide can help agencies and brand marketers alike prove (and improve on!) Start your email series with an offer, such as a free whitepaper.

Marketing 120

Marketing Comparison eBook Social Media 120

Shift Communications

DECEMBER 23, 2014

The report, developed by the Times to assess its standing in the media marketplace, showed a plummeting online readership and embraced a difficult truth: that reach, engagement and reader retention is a serious issue for the paper, especially in comparison to new digital publishers like Buzzfeed. Why Measuring PR Shouldn’t Include Sales.

Comparison 94

Comparison Measurement Blogging Engineering 94

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Measuring public opinion. This technique allows you to see what tactic has had a great effect and which tactic has not worked.

Strategy 93

Strategy Publicity Comparison Social Media 93

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. What does this mean for business?

Marketing 99

Marketing Advertising Advertising Comparison 99

Waxing UnLyrical

AUGUST 19, 2015

Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. PR standards define what needs to be measured. They provide a common language for comparison purposes. Let’s take a look: 1.

Report 40

Report Measurement Media Comparison 40

Sword and the Script

MAY 14, 2019

If you or your brand earn coverage, this tile is calculating the social shares around that particular piece. 3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

MAY 8, 2018

About 20% of the social media activity is being outsourced to agencies. Brand awareness accounts for about half of that activity (45.6%), followed by customer acquisition (32.6%) and brand promotions such as contests (29%). Comment: The comparisons of these results around marketing analytics to social media is striking.

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

OCTOBER 24, 2017

While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. These are the metrics B2B lead gen measure. 25% product or service comparisons. 24% say 3-6 months.

B2B 64

B2B Report Marketing Survey 64

PR in High Definition

MARCH 28, 2023

However, Europe is comprised of over 40 countries and 23 languages, and subsequently requires a lot of nuanced thought, particularly as it relates to measuring success. It’s true you should always look to maximise the impact of your content, but there are a few important aspects to consider when measuring success.

Measurement 62

Measurement Comparison Local Examples 62

PR Conversations

DECEMBER 11, 2014

Next, if the organization or individual wants to be able to compare results within this survey—along demographic or geographic lines for example—minimum response rates are needed to make comparisons possible. Example: Do you recall the brand of beer advertised during the Super Bowl?

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms.

Agency 120

Agency Trade Shows Comparison Meeting 120

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

NewsWhip

NOVEMBER 13, 2020

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . We launched the Cultural Impact Lab at the Martin Agency in March, 2019. And measuring it is not easy.

Agency 78

Agency Creativity Instagram Trends 78

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Contently - Strategy

OCTOBER 25, 2023

.” We have a prospect named Alex, who runs a small design agency and notices her team struggles with tracking tasks and deadlines. Content at this juncture serves as an introductory touchpoint, educating anonymous visitors about the problem and positioning your brand as a trustworthy source of information.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Shift Communications

JANUARY 6, 2016

What separates Tumblr from the rest of the pack, and why should your brand use it? Tumblr can also boost your brand’s SEO – it allows search engines to index your blog, and you can tag posts with keywords you want related to your brand. The main thing to emphasize is measurement. A Brand That Dominates on Tumblr.

Brand 60

Brand Branding Comparison Social Media 60

Stephen Waddington

MAY 2, 2019

By Seth Bridges Earlier this year, my team at Rival IQ published our annual Social Media Industry Benchmark Report , an in-depth look at the performance of owned social media from 1,800 brands across 12 industries from around the world. Before I get too far ahead of myself with reactions, let’s jump into the data.

Social Media 70

Social Media Industry Report Nonprofit 70

Konnect Agency

JANUARY 19, 2021

The ways consumers gain information about products have shifted due to accessibility on mobile devices – 60% of online users have discovered their favorite brands while scrolling on their phones through RSS feeds, e-mails, YouTube videos, text messages or influencer posts on social media. You’re not alone. Consideration.

Marketing 52

Marketing Mobile Social Media Comparison 52

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 15, 2022

So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one. It analyzes the sentiment for every “entity” in a story – essential people, brands and other subjects in a story. This is an important point, because you want to be able to measure and compare results over time.

Tools 160

Tools Media Software Analysis 160

Sword and the Script

MARCH 5, 2019

The only segment that did earn double-digits is agencies (26%) – and that’s a problem. Brands need to have a direct involvement with the influencer, rather than through an agency proxy, otherwise, the relationship is with the agency, not the brand. 4% said to drive loyalty. So, what do you have them do?

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

APRIL 13, 2021

The goal is to teach computers to ‘understand’ statements in human languages well enough for specific tasks such as a voice assistant, a search engine, or measuring the sentiment of a conversation. We do all of that with a budget that is minuscule in comparison to Google, Facebook, or most other data providers with a similar scale.

Analysis 78

Analysis Marketing Engineering Data 78

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 24, 2019

For B2B companies, earned media and branded content ranked as the most effective digital tactics. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. 20) Should brands take a stand? Read more: The Complicated Business of Mixing Brand and Politics [Survey]. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Maxim Behar

MARCH 11, 2021

The discussion on the reopening of Seychelles and the resumption of tourism on the island will continue with our guest Maxim Behar, Honorary Consul General of Republic of Seychelles in Bulgaria, Founder and CEO of the communication agency M3 Communications Group, Inc. Maxim Behar: Hello! It is my pleasure to join you today on Bloomberg TV!

Tourism 52

Tourism Government Hotels Travel 52

MaccaPR

OCTOBER 17, 2016

Determine a format that will work with your organization’s brand…and get to work! Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. Image Source(s): Savage Brands , H&M , GNP Company. Bottom-line?

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Measurement should no longer be an issue within public relations. What is your brand’s purpose and role in society?

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. She subsequently developed her own fashion brand and became a successful businesswoman.

Ethics 52

Ethics Communications Print Television 52