Barokas

JANUARY 9, 2020

Happy 2020 to all of our No BS blog readers. In reading through various 2020 predictions for the PR and communications industry, one idea keeps jumping out at me: “ethics are becoming more important.”. Hasn’t ethics in communications always been vitally important? The post Ethics as a Prediction? Wait, what?

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Ethics Storytelling Reputation Blogging 78

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. Brands and agencies are misaligned on disclosure expectations According to Muck Rack, “21% of agency PR pros say they never disclose their AI use to the clients.

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Report Policies Survey Ethics 182

5W PR

JANUARY 29, 2024

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. They want to create a future where security and ethics work together, where innovation saves lives, and where defense tech companies are seen as responsible partners working towards a safer world.

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Industry Publicity Ethics Privacy 78

5W PR

APRIL 8, 2024

By championing transparency and ethical conduct, PR aids financial institutions in shaping a reputation of being reliable and trustworthy partners in consumers’ financial journeys. Celebrating industry awards and recognitions for ethical behavior further fortifies trust.

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Consumer Financial Ethics Banking 78

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Before starting B2 Communications, I’ve always been in the agency world. What is the most difficult ethical challenge you ever confronted?

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Report How To Ethics Nonprofit 83

5W PR

APRIL 24, 2024

As we navigate this rapidly evolving landscape, it’s crucial to stay informed, adaptable, and ethically conscious of the implications of these advancements. The post Insights from eMerge America: The Next Decade According to Peter Diamandis appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Technology Education Ethics Industry 78

5W PR

FEBRUARY 15, 2024

The advancements in AI, hypersonic missiles, directed energy weapons (DEWs), networks, drones, biotechnology, and materials science present both unprecedented opportunities and ethical challenges. The post These Emerging Technologies Are Shaping Defense Tech PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Biotechnology Technology Ethics Energy 78

The Hoffman Agency

JANUARY 28, 2021

We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, and would definitely fit the culture here at The Hoffman Agency.

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Internal International Agency Banking 78

PR in High Definition

SEPTEMBER 25, 2017

PR ethics are a serious subject – and as soon as the subject becomes personal, the interest levels rise. The recent Bell Pottinger case has put bad ethical judgement in the spotlight and there’s no question that inciting racial hatred is an indefensible and unethical one. I hope not. So then, just how sound is your judgement?

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Ethics Media Training Examples Training 63

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. Updating their brand values is necessary to better reflect ethical practices. Developing a Clear Mission Statement Developing a clear mission statement can communicate a brand’s ethical values to consumers.

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Consumer Brand Branding Ethics 88

Maxim Behar

APRIL 17, 2024

“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. Hence, my notion of PR agencies is something like editorial teams.

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Crisis Ethics Financial Conference 64

Sword and the Script

OCTOBER 3, 2023

PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics. Tressa Robbins writes about the state of ethics in PR for Burrelles. Kick-ass” PR blogs. PR tech mentions Video makers.

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Analysis Tools Software SMB 142

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Let values guide you.

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Ethics Policies Guidelines Employee 133

5W PR

FEBRUARY 21, 2023

Ethics Social media transparency also helps to promote ethical business practices. By being transparent, brands and influencers can demonstrate their commitment to ethical business practices, prove their social responsibility, and build trust with consumers.

Ethics 88

Ethics Consumer Social Media Education 88

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. The post How Public Relations Can Help Build Trust In Defense Tech Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Publicity Brand Branding Ethics 78

5W PR

NOVEMBER 24, 2023

Legal and ethical concerns AI bias can lead to legal and ethical challenges for organizations that use these technologies. Ethical guidelines Establish ethical guidelines for AI development and usage. The post Bias in AI and How to Deal With It appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Healthcare Guidelines How To Ethics 78

5W PR

FEBRUARY 22, 2024

Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Transparency, trust, and other ethical considerations Always be transparen t about pricing and the value proposition. There is a way to navigate this balance and influence consumer buying behavior.

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Consumer Strategy Ethics Customer Service 78

5W PR

FEBRUARY 20, 2024

Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities. Ethical considerations become second nature, from fair wages and safe working conditions to minimizing the company’s environmental footprint.

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Consumer Brand Branding Ethics 78

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. The post How to Create A PR Stunt That Gets Noticed appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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How To Ethics Measurement Creativity 78

5W PR

MARCH 21, 2024

With clever PR, they might back environmental initiatives, team up with eco-friendly celebrities, or shine a spotlight on their ethically sourced materials. For example, a brand-new fitness app can suddenly start getting a thumbs-up from top athletes, or a health food substitute getting rave reviews on wellness blogs.

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Trends Product Launch Ethics Travel 78

5W PR

APRIL 14, 2023

Ethical and Environmental Concerns Consumers are conscious of the environmental and ethical impact of skincare products. Additionally, ethical practices are a priority for many consumers, who seek out companies that focus on sustainability. Consumers are aware of the risks and avoid harmful ingredients in skincare products.

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Ethics Consumer Agency Blogging 88

Communications Conversations

MAY 25, 2016

I’m not a career agency guy. I just don’t have a ton of experience in the agency world. But, I did spend time at two agencies earlier in my career (Concept Group–a small marcom shop in St. And I can tell you this: The agency billing model is broken. Agencies make money when they win big accounts.

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Agency System Ethics Writing 87

5W PR

JANUARY 1, 2023

The first one is labor ethics, which focuses on the diversity of the workforce, its satisfaction, as well as the way that a company treats its employees. The post Reputation and Social Responsibility appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Reputation Corporate Policies Ethics 158

5W PR

NOVEMBER 15, 2023

Sustainability and ethical marketing Consumers today are increasingly concerned about the environment and ethical practices. The post Effective Marketing Strategies for Fast Food Chains appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Strategy Marketing Ethics Mobile 78

Landis PR

OCTOBER 30, 2023

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. Looking to develop AI compliance guidelines for your organization?

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Privacy Ethics Guidelines System 64

5W PR

JUNE 22, 2023

Sustainability and ethical practices are apparent in their formulations, making them a reliable choice for conscious beauty enthusiasts. Salt by Hendrix Salt by Hendrix is making waves in the beauty industry for its dedication to using sustainably and ethically sourced certified organic ingredients.

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Brand Branding Ethics Consumer 88

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

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Agency Enterprise Technology Analytics 84

5W PR

JANUARY 15, 2024

Government agencies, non-profits, and advocacy groups utilize communication strategies to garner public support for initiatives, educate the public on policy issues, and build momentum for social change. The post The Impact of Strategic Communications appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Communications Policies Product Launch Reputation 78

5W PR

JANUARY 16, 2024

Brands like Tom’s of Maine, with their unwavering commitment to natural ingredients and ethical sourcing, exemplify this transparency, building trust with shared values. For example, informative blog posts and social media tips talk about the secrets of proper brushing techniques, flossing, and conquering common oral health issues.

Industry 78

Industry Education Consumer Ethics 78

5W PR

JULY 15, 2023

Share valuable insights, trends, and expert advice through blog posts, articles, and social media content. Communicate the brand’s commitment to ethical practices, sustainability, and community engagement. Position the brand as a reliable source of information and guidance in the beauty and wellness industry.

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Corporate Industry Communications Ethics 78

Burrelles Fresh Ideas

JANUARY 2, 2024

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Sustainable SEO, focusing on quality content and ethical practices, is the future. The Role of Video Content in SEO Today, 92.3%

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SEO Mobile Engineering Ethics 84

5W PR

FEBRUARY 12, 2023

Positive Trends More and more consumers these days are interested in sustainability , ethics, and politics. It also means fashion brands are going to become a lot more transparent about their work ethics. appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The post Follow Trends or Stay True to Your Brand?

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Trends Fashion Brand Branding 88

5W PR

JUNE 20, 2023

There are a few strategies to ensure that marketing campaigns for rehab and mental health centers prioritize compassion, empathy, and ethical practices, while effectively reaching and engaging the target audience. They also work in ensuring that they align with current best practices and ethical guidelines.

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Marketing How To Ethics Insurance 88

5W PR

SEPTEMBER 6, 2023

Consumers are more informed than ever, considering factors such as health benefits, ethical sourcing, sustainability, and taste quality. This can be things like the quality of ingredients, ethical sourcing, a special production process, or even the distinct flavor profile. The UVP is the foundation of the brand positioning.

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Brand Branding Marketing Ethics 78

The Hoffman Agency

MARCH 30, 2021

Moreover, everyone on my teams has more than earned my trust with their quality work ethic and amazing personalities. The post The Key in Any Relationship — Trust: The Hoffman Agency Core Values, Part 2 appeared first on "What's HAppening" Blog. Rita Yang, Senior Account Executive (APAC).

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Agency Exercises Employee Ethics 69

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. What is sustainable fashion?

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Fashion Communications Brand Branding 78

Konnect Agency

APRIL 20, 2023

” This blog post will explore what de-influencing is, how it impacts the marketing world, and what to expect from it. Leaning into Deinfluencing with an Influencer Marketing Agency So, how can brands and marketers lean into the trend of deinfluencing? What is Deinfluencing? Konnect with us.

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Trends Marketing Ethics Consumer 52