5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

5W PR

DECEMBER 29, 2022

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up. Data security.

Consumer 88

Consumer Privacy Data Study 88

5W PR

SEPTEMBER 14, 2023

Brand loyalty is the emotional connection and preference that consumers develop for a particular brand. The post How to Maintain Brand Loyalty with Consumers Through Long Term Campaigns appeared first on Public Relations Blog | 5W PR Agency | PR Firm. What is brand loyalty?

Consumer 148

Consumer Brand Branding How To 148

5W PR

MAY 10, 2023

5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family. After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team.

Agency 88

Agency B2C B2B Journalism 88

5W PR

MARCH 13, 2024

Craft blog posts that weave captivating narratives, destination guides that go beyond the tourist traps, and videos that capture the soul of the destination’s offerings. Write impactful press releases and engage with relevant travel publications and blogs to make the most of these audiences.

Travel 78

Travel Consumer Strategy Transportation 78

5W PR

FEBRUARY 20, 2024

Consumers are no longer swayed by catchy jingles and flashy products. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Authenticity Consumers are smart.

Consumer 78

Consumer Brand Branding Ethics 78

Rock the Status Quo

AUGUST 21, 2014

I landed a new digital agency client for strategic work in repackaging what they package, sell and deliver to their clients as they change from link-building services to content marketing – so my mind has been tackling some of their major issues in preparation for launching work. Match voice to the publication or blog.

Writing 203

Writing Blogging Pitching Content Marketing 203

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Brand Branding 78

5W PR

OCTOBER 10, 2023

It’s a powerhouse for consumer public relations success. Why is social media so attractive to consumers? Understanding why social media is so attractive to consumers is key to leveraging it for PR success. Consumers can connect with friends, family, and like-minded individuals globally, fostering a feeling of belonging.

Social Media 88

Social Media Consumer Media Crisis Management 88

5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being.

Consumer 78

Consumer Ethics Trends Mobile 78

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). I’d rather have blog subscribers.”. Are blog subscribers better? You can email them your blog to promote engagement. I know this firsthand.

Blogging 183

Blogging Comparison eBook Case Study 183

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. Transparency Consumer trust is crucial and transparency is key to achieving it.

Consumer 88

Consumer Brand Branding Education 88

5W PR

FEBRUARY 14, 2024

For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. All of it is because the consumer game has irrevocably changed. This isn’t just about saving the planet, although that’s a great reason in its own right.

Consumer 78

Consumer Brand Branding Agriculture 78

Ronn Torossian

NOVEMBER 27, 2018

The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. While the sale day itself has been extended, creeping further and further into Thanksgiving Thursday, and with Cyber Monday starting a week earlier and Small Business Saturday surging, there has been a […].

Consumer 218

Consumer Small Business Blogging Agency 218

5W PR

MAY 15, 2023

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.

Consumer 88

Consumer Brand Branding Agriculture 88

Ronn Torossian

APRIL 29, 2019

The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on.

Consumer 170

Consumer Marketing Blogging Brand 170

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Marketing Viral 78

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. All relationships take effort, and that includes the one between client and communications agency. Setting things up correctly at the start is key. Setting things up correctly at the start is key.

Agency 64

Agency Technology Meeting Software 64

Bianchi Biz Blog

MAY 16, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Its market share reaches more than 80% of the Korean population.

YouTube 79

YouTube Marketing Local Chemicals 79

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Brands must align values with ethical practices.

Consumer 88

Consumer Brand Branding Ethics 88

5W PR

MAY 8, 2023

This has resulted in rising food costs, rising healthcare costs, and an overall rising cost of living that has consumers leery of making purchases. The post How to Communicate Rising Costs and Price Increases with Consumers appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 88

Consumer Communications How To Transportation 88

Konnect Agency

AUGUST 10, 2022

Working with a social media agency can help you get that content you worked so hard on in front of a broader audience and build an established voice across platforms. Why is social media a key part of your thought leadership strategy and how a social media agency can help. Research Trends and Topics.

Leadership 98

Leadership Social Media Agency Strategy 98

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. The post Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Travel 78

Travel Consumer Strategy Tourism 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

5W PR

JULY 6, 2023

This strategy can help the consumers connect to the snack brand a lot better, and enhance the brand’s credibility too. The post Launching Your Snack Brand in a Crowded Consumer Market appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 78

Consumer Brand Branding Marketing 78

Ronn Torossian

JULY 28, 2018

But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. The post Burberry Burns Overstock, Riles Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Consumer 150

Consumer Fashion Examples Brand 150

5W PR

NOVEMBER 2, 2022

The post Understanding the millennial consumer appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Before joining a hashtag campaign that centers around a cause, a brand should carefully consider whether the campaign is aligned with the messaging it wants to convey.

Consumer 78

Consumer Print Social Media Advertising 78

5W PR

NOVEMBER 7, 2022

The post Tips to drive consumer loyalty appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Customers can be consistently notified about events and offers. Customers should feel valued every step of the way and this value returns as customer loyalty.

Consumer 88

Consumer Customer Service Social Media Brand 88

5W PR

MAY 17, 2024

As consumers gravitate more towards adventure, escape, and a bond with nature, outdoor brands face the challenge of distinguishing themselves in a bustling marketplace. Adventure-based content marketing Creating captivating content through blog posts, articles, or videos can convey a sense of adventure.

Strategy 78

Strategy Brand Branding Travel 78

Barokas

JULY 6, 2020

We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A. Read on to hear Jason’s insights about everything from creating a trusting agency relationship to common misconceptions about PR itself. We’re waiting to talk to you.

Consumer 131

Consumer Product Launch Agency Sports 131

5W PR

JUNE 8, 2021

The research process also involves understanding where the consumers already are and meeting them there with any promotional efforts. Once companies have figured out all of the different elements regarding their marketing plans, they have to figure out how they’ll reach the consumers.

Consumer 88

Consumer Mobile Print Small Business 88

5W PR

JANUARY 6, 2022

There is no excuse not to understand consumers in order to empathize with them. As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. The pandemic has made empathy necessary. Perform Research. Be Proactive.

Consumer 60

Consumer Airlines Survey Social Media 60

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. It’s time-consuming, and time is the basis for our compensation in most cases. They surveyed 1500 members of a consumer panel and ran focus groups with a subset of them.

SEO 227

SEO Agency Reputation Policies 227

Ronn Torossian

DECEMBER 29, 2015

Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. One of the most effective?

Consumer 150

Consumer Fashion Blogging Company 150