Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Return on Investment (ROI), not Total Cost of Ownership (TCO), is the most important metric in the cost-benefit analysis for any technology platform.

How To 397

How To Software Media Analytics 397

Onclusive

DECEMBER 28, 2021

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite.

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. A new approach.

Media 243

Media Analysis Measurement Advertising 243

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Stephen Waddington

OCTOBER 20, 2020

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. It is easy to focus on the challenges that the pandemic has created in the industry but there have been more than 15 new PR agency launches in the UK alone in the past six months. Traditional agencies have always sold time.

Agency 117

Agency SEO Groups Energy 117

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 221

Media Measurement Analysis Television 221

Mindful Marketing

JULY 29, 2015

The Barcelona Principles are being updated and the PR industry seems to be more abuzz about PR measurement and PR analytics than ever, and that’s great! Obviously we are big fans of the industry following a set of standards, getting away from meaningless metrics and digging deep into what PR measurement should entail.

Analysis 50

Analysis Measurement Analytics Creativity 50

Onclusive

JULY 27, 2020

Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance. We are excited to put the power of the world’s largest earned media database directly into the hands of small & medium sized businesses and agencies of all sizes.

Enterprise 307

Enterprise Analytics Media Analysis 307

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 195

Media Measurement Analysis Television 195

Onclusive

NOVEMBER 8, 2023

Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. A few of the most popular PR analysis tools include: Content Analysis–Is your core narrative being reported accurately in the press?

Measurement 90

Measurement How To Television Analysis 90

Onclusive

AUGUST 9, 2021

Media Monitoring & Analysis. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JULY 25, 2017

My immediate thought was that we also need a “return on PR spend” ( ROPRS ) metric that can show the cost-benefit analysis of any given PR campaign. Here are some thoughts on how we can better equate measurement between advertising and PR with a PR metric similar to ROAS. So what would this new metric, ROPRS , look like?

Advertising 278

Advertising Advertising Measurement Analysis 278

Stephen Waddington

APRIL 10, 2021

As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc. is investigating the impact of the pandemic on the tools used by agencies and communication teams. You can view our initial analysis in a Google Document. We’d welcome comments on the tool stack and any omissions. The Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Iterative PR Measurement. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line.

Measurement 140

Measurement Tools Analytics Data 140

Stephen Waddington

NOVEMBER 20, 2018

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach. The AMEC Measurement Maturity Mapper, or M3 for short, is a new tool that benchmarks an organisation’s approach to measurement and makes recommendations for areas of improvement.

Measurement 62

Measurement Tools eBook Education 62

PRSay

FEBRUARY 23, 2022

First up: PR measurement lets communicators speak the language of the boardroom. As public relations evolves to include data analysis that measures campaign results, communicators might be reluctant to embrace these new tools that have not traditionally been part of the profession. 17 livestream on PRSA’s LinkedIn page.

LinkedIn 124

LinkedIn Strategy Measurement Analytics 124

Agility PR Solutions

MAY 31, 2020

You’ll find a raft of research about organizations committed to representation across gender, race and personality, and the measurable business advantages they have as a result. The post Agency best practices—using DiSC to drive diverse perspectives appeared first on Agility PR Solutions.

Agency 78

Agency Google Study Measurement 78

Shift Communications

DECEMBER 12, 2016

We’ll use SHIFT’s custom-built SCALE Scanner to evaluate links for social sharing and trust, as measured by Moz’s MozTrust score. The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. Do you believe the hypothesis above is true or false? Christopher S.

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

5W PR

JANUARY 15, 2024

Government agencies, non-profits, and advocacy groups utilize communication strategies to garner public support for initiatives, educate the public on policy issues, and build momentum for social change. The post The Impact of Strategic Communications appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Communications 78

Communications Policies Product Launch Reputation 78

Wadds Inc.

MARCH 15, 2023

That’s the shocking statistic cited by agency leader and academic Mark Weiner in PR, Technology, Data and Insights : Igniting a Positive Return on Your Communications Investment , a bracing call-to-arms for the industry to get serious on a data-driven approach. Is the public relations industry good at proving its value?

Technology 98

Technology Data Analysis Internal 98

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The company’s measures are based on the pitches sent through their systems. Europe is more satisfied with PR agencies than the U.S. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 92

Agency Trends Marketing Survey 92

Agility PR Solutions

SEPTEMBER 9, 2020

New research from national marketing agency Zion & Zion continues to deepen the understanding of quick service restaurant (QSR) brand personality measurement.

Brand 78

Brand Branding Analysis Study 78

Mindful Marketing

JANUARY 14, 2016

.” As PR becomes vital again, so too does better analysis of its ROI. Brands now know that they can in fact “measure PR” and the discipline of data-driven reporting is expected. The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time.

Agency 50

Agency Analysis Analytics Tools 50

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Shift Communications

JULY 6, 2015

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. How do you solve the problem of machine-generated sentiment analysis gone awry? Christopher S.

Analysis 60

Analysis How To Data Analytics 60

Cision

AUGUST 23, 2017

Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. Most sentiment analysis tools (both paid and free) work in a similar manner. By now you must know how to use emotions.

Digital PR 251

Digital PR How To Small Business Analysis 251

Burrelles Fresh Ideas

DECEMBER 19, 2023

Influencers: Making the Case for User-Generated Content How Influencer Marketing Will Be Different (But Important as Ever) For Brands In 2023 When staying on top of BREAKING news is critical to your brand success… Find out how Burrelles helps brands and agencies with media monitoring and analysis.

Radio 105

Radio Analysis Agency Communications 105

5W PR

JULY 5, 2023

Addressing data integrity issues during analysis is crucial. Real-time analysis of vast amounts of data enables companies to identify potential security threats and take proactive measures to prevent damage. Demystifying Big Data appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Big Data 78

Big Data Analytics Data Analysis 78

Remote PR Jobs

SEPTEMBER 25, 2023

PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. Automation has changed intelligence gathering and data analysis, which often inform a PR program’s messaging and content.

Mobile 100

Mobile SEO Reputation Web 100

Mindful Marketing

OCTOBER 30, 2015

In our conversations with prospects, we often find that measurement is a scary topic. While PR executives and agencies are eager to showcase winning campaigns, they tend to get a little spooked when it comes to discussions around what isn’t’ working. Here are 5 Key Reasons Not To Be Scared of PR Measurement: PR Tech Makes It Easy.

Measurement 50

Measurement Analytics Creativity Analysis 50

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness. It’s rooted in data and insights and is measurable.

Communications 78

Communications Analysis Leadership SEO 78

5W PR

MAY 10, 2021

Analysis. ? It’s not easy to measure the results of a public relations campaign that you conducted orally through a news channel. Data Analysis. Furthermore, you can utilize the results from data analysis to avoid future catastrophes and improve your image, brand, or services. Proof of PR campaigns. ? Adjust messaging. ?

Data 88

Data Publicity Analysis Measurement 88