Onclusive

DECEMBER 28, 2021

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite.

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 221

Media Measurement Analysis Television 221

Onclusive

NOVEMBER 8, 2023

Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 195

Media Measurement Analysis Television 195

Stephen Waddington

OCTOBER 20, 2020

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. It is easy to focus on the challenges that the pandemic has created in the industry but there have been more than 15 new PR agency launches in the UK alone in the past six months.

Agency 117

Agency SEO Groups Energy 117

Onclusive

AUGUST 9, 2021

Media Monitoring & Analysis. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. So, what does this in-housing trend mean for PR agencies? The In-House Effects on Law Firms.

Agency 95

Agency Trends Marketing Survey 95

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Iterative PR Measurement. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Mindful Marketing

JULY 29, 2015

The Barcelona Principles are being updated and the PR industry seems to be more abuzz about PR measurement and PR analytics than ever, and that’s great! Obviously we are big fans of the industry following a set of standards, getting away from meaningless metrics and digging deep into what PR measurement should entail.

Analysis 50

Analysis Measurement Analytics Creativity 50

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. A few of the most popular PR analysis tools include: Content Analysis–Is your core narrative being reported accurately in the press?

Measurement 90

Measurement How To Television Analysis 90

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. B2B marketers are also claiming success.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Stephen Waddington

APRIL 10, 2021

As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc. is investigating the impact of the pandemic on the tools used by agencies and communication teams. You can view our initial analysis in a Google Document. We’d welcome comments on the tool stack and any omissions. The Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line.

Measurement 140

Measurement Tools Analytics Data 140

Onclusive

JULY 25, 2017

My immediate thought was that we also need a “return on PR spend” ( ROPRS ) metric that can show the cost-benefit analysis of any given PR campaign. Here are some thoughts on how we can better equate measurement between advertising and PR with a PR metric similar to ROAS. How ROAS is Calculated. Defining ROPRS.

Advertising 278

Advertising Advertising Measurement Analysis 278

5W PR

JANUARY 15, 2024

Supporting marketing and branding initiatives Strategic communications align closely with marketing and branding efforts. This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities.

Communications 78

Communications Policies Product Launch Reputation 78

Stephen Waddington

NOVEMBER 20, 2018

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach. The AMEC Measurement Maturity Mapper, or M3 for short, is a new tool that benchmarks an organisation’s approach to measurement and makes recommendations for areas of improvement.

Measurement 62

Measurement Tools eBook Education 62

Wadds Inc.

MARCH 15, 2023

That’s the shocking statistic cited by agency leader and academic Mark Weiner in PR, Technology, Data and Insights : Igniting a Positive Return on Your Communications Investment , a bracing call-to-arms for the industry to get serious on a data-driven approach. Is the public relations industry good at proving its value?

Technology 98

Technology Data Analysis Internal 98

Agility PR Solutions

SEPTEMBER 9, 2020

New research from national marketing agency Zion & Zion continues to deepen the understanding of quick service restaurant (QSR) brand personality measurement.

Brand 78

Brand Branding Analysis Study 78

Shift Communications

DECEMBER 12, 2016

We’ll use SHIFT’s custom-built SCALE Scanner to evaluate links for social sharing and trust, as measured by Moz’s MozTrust score. The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. Vice President, Marketing Technology. Christopher S.

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

Burrelles Fresh Ideas

DECEMBER 19, 2023

Influencers: Making the Case for User-Generated Content How Influencer Marketing Will Be Different (But Important as Ever) For Brands In 2023 When staying on top of BREAKING news is critical to your brand success… Find out how Burrelles helps brands and agencies with media monitoring and analysis.

Radio 107

Radio Analysis Agency Communications 107

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Measure the Sentiment That Matters. So, how do you measure online sentiment? He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. PR is more measurable than ever.

Mobile 100

Mobile SEO Reputation Web 100

Shift Communications

OCTOBER 21, 2014

MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. Challenge #3: Measuring content effectiveness. Measurement can be a mystery for many content marketers.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. And I have a massive library of SEO and content marketing material.”. PR tech mentions.

SEO 135

SEO Content Marketing Marketing Software 135

5W PR

NOVEMBER 5, 2018

Improving brand awareness and profitability boils down to integrating PR, marketing and other sales strategies to optimize a brand’s overall message. For PR professionals, integrating marketing and PR requires some additional skills that marketing professionals use every day. Social Media Marketing. Competitor Analysis.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

5W PR

JULY 5, 2023

Addressing data integrity issues during analysis is crucial. Analyzing and understanding this data can provide valuable insights into customer behavior, market trends, and operational efficiency. Personalized marketing efforts and improved customer engagement are also possible with big data analytics.

Big Data 78

Big Data Analytics Data Analysis 78

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness. It’s rooted in data and insights and is measurable.

Communications 78

Communications Analysis Leadership SEO 78

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. We’re an extension of your marketing and PR team. If you want social proof….

Blogging 137

Blogging Software Google Content Marketing 137

Mindful Marketing

OCTOBER 30, 2015

In our conversations with prospects, we often find that measurement is a scary topic. While PR executives and agencies are eager to showcase winning campaigns, they tend to get a little spooked when it comes to discussions around what isn’t’ working. Here are 5 Key Reasons Not To Be Scared of PR Measurement: PR Tech Makes It Easy.

Measurement 50

Measurement Analytics Creativity Analysis 50

Critical Mention

OCTOBER 25, 2021

Rather, an all-in-one Earned Media Suite that provides tracking and sentiment analysis for TV, radio, online news, social media and podcasts is what Kendall Roy – and all businesses and brands concerned with their media coverage – needed as he prepared to take on his father.

Media 162

Media Fashion Television Radio 162

Mindful Marketing

JANUARY 14, 2016

.” As PR becomes vital again, so too does better analysis of its ROI. Brands now know that they can in fact “measure PR” and the discipline of data-driven reporting is expected. The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time.

Agency 50

Agency Analysis Analytics Tools 50

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business.

Mobile 244

Mobile SEO Web Journalism 244

Shift Communications

JULY 6, 2015

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. How do you solve the problem of machine-generated sentiment analysis gone awry? Christopher S.

Analysis 60

Analysis How To Data Analytics 60