Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 195

Media Measurement Analysis Television 195

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Iterative PR Measurement. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

APRIL 10, 2021

As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc. is investigating the impact of the pandemic on the tools used by agencies and communication teams. You can view our initial analysis in a Google Document. We’d welcome comments on the tool stack and any omissions. The Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

Onclusive

AUGUST 9, 2021

Media Monitoring & Analysis. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Mindful Marketing

JULY 29, 2015

The Barcelona Principles are being updated and the PR industry seems to be more abuzz about PR measurement and PR analytics than ever, and that’s great! Obviously we are big fans of the industry following a set of standards, getting away from meaningless metrics and digging deep into what PR measurement should entail.

Analysis 50

Analysis Measurement Analytics Creativity 50

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness. It’s rooted in data and insights and is measurable.

Communications 78

Communications Analysis Leadership SEO 78

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 93

Agency Trends Marketing Survey 93

Mindful Marketing

OCTOBER 30, 2015

In our conversations with prospects, we often find that measurement is a scary topic. While PR executives and agencies are eager to showcase winning campaigns, they tend to get a little spooked when it comes to discussions around what isn’t’ working. Here are 5 Key Reasons Not To Be Scared of PR Measurement: PR Tech Makes It Easy.

Measurement 50

Measurement Analytics Creativity Analysis 50

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Mindful Marketing

JUNE 22, 2015

From there it reads: Digital Build and Production, Multimedia Content Creation, Insight and Planning, and Creativity – all before Media Relations, listed at 15.1%. But we’re also keenly aware that media relations programs continue to be one of the top requested campaigns by brands when they’re seeking a PR agency.

Media Relations 50

Media Relations Measurement Report Media 50

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. This means that companies looking to reach out to journalists need to find creative ways to present their stories in a way that will capture the imagination of people.

Technology 88

Technology Publicity Banking Newspapers 88

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 99

Interviews Publicity Technology Social Media 99

5W PR

SEPTEMBER 9, 2018

Buzzwords like “ measurable metrics ” and “big data” are everywhere. We can know things that were practically “unknowable” before, and we can track and measure data in a way our predecessors would not believe possible. AI is not yet good enough at parsing very important qualitative factors in data analysis.

Big Data 60

Big Data Data Technology Creativity 60

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 139

Study Media Relations Media Measurement 139

Communications Conversations

JULY 26, 2018

Absolutely no critical analysis is happening. Especially (sadly) on the agency side. After all, these people are getting paid for their analysis and ideas! Many don’t have the people to analyze the reports many of these social media measurement tools kick out. ” A good creative mind will be every bit as good.

Technology 84

Technology Social Media Tools Trends 84

Prohibition

FEBRUARY 14, 2023

It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. neon lights. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. Analysis: . 1) How long should a blog post be?

Blogging 106

Blogging Survey B2B Analysis 106

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity Measurement SEO 136

Shift Communications

JUNE 25, 2018

Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and new metrics to measure success. Are there topics that are resonating the most within the industry? Where is the white space (i.e. Amanda Munroe.

Analysis 94

Analysis Conference Data Exercises 94

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. Sentiment analysis around this question suggests context matters. Median salaries across corporate, agency and non-profit positions break down as follows: Corporate: $132,000 Agency $88,000 Non-profit: $78,300. And How it can be Learned and Lost.

Survey 104

Survey Marketing B2B Content Marketing 104

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. What are very specific goals and how can they be measured? Another handy tool to help define goals and get the information you need to start formulating a strategy is a SLOT analysis. Be sure what you are measuring matches business goals.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

MAY 13, 2017

As it is every week, below you’ll find three articles I’ve vetted, along with analysis and links, for your weekend reading. 3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. Give our services a try.

Strategy 76

Strategy Marketing Measurement B2B 76

Cision

OCTOBER 8, 2015

An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of social media discussions and online news about medical marijuana (MMJ). Drug Enforcement Agency as a Schedule I narcotic — an illegal drug with “no currently accepted medical use and a high potential for abuse.”

Company 120

Company Newspapers Transportation Measurement 120

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Set your goals and objectives and determine how you'll measure your success. This month, we asked our panel of solo PR pros to share best practices for entering a new niche in their business.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . 7) PR Measurement: A Pulse Check on How Communicators Show Value.

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

NOVEMBER 8, 2016

Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. A Simple Measure of Marketing Many Businesses Miss. It requires data, and research, and analysis. Has your B2B agency stopped bringing creative content ideas? The Advantages of Working with a Boutique PR Firm in B2B.

Strategy 117

Strategy Crisis Marketing B2B 117

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Strategy Consumer 245

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Cutting corners in data, analysis, or insight development is when your program goes from impregnable to questionable.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

PR in High Definition

JULY 24, 2017

Beyond data and analysis. Beyond creating content from data, AI’s ability to monitor and track your brand and its presence across social and online media far outweighs any human efforts – however big your team or PR agency may be. Robots are not just limited in terms of content production, so are their creative muscles.

Fashion 72

Fashion Data Sports Creativity 72

Sword and the Script

APRIL 7, 2020

The tools can be used to publish information about the response quickly, assist in answers FAQs, and measure the reach and engagement of government health communications across social platforms. Experts often note AI systems require a massive amount of data points to “learn” the nuances of the analysis you want it to perform.

Technology 118

Technology System Tools Government 118

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 202

Media Storytelling Technology Data 202

NewsWhip

MARCH 31, 2021

He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. For us, from MSL perspective we’re with Publicis, so we obviously can lean on some of our media agency partners, but you can start to scale that content out and you can start to retarget people.

Advertising 131

Advertising Advertising Data Reputation 131

Buzzstream

JANUARY 30, 2020

Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value. gaining coverage for an analysis of Strictly Come Dancing might be all well and good, but this won’t help your relevant ranking performance targeting ‘cheap holidays’. For example.

SEO 71

SEO Film Reddit Video 71

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Please keep reading for the full analysis. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves.

Government 103

Government Education Print Ethics 103

Solo PR Pro

DECEMBER 22, 2020

The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future. Conversations also shined a spotlight on how agency leaders can spur innovation amid challenging times as well as inspire progress and spark growth. AMEC Global Summit on Measurement. Yep, that one!).

Conference 58

Conference Content Marketing Community Education 58

Shift Communications

MARCH 17, 2015

Automated marketing technologies rely heavily on the mimicry of the masses in social spheres to measure efficacy and the resonance of company messages in the market. But creative thinking is the fuel. But simply seizing upon the trending data at hand without human analysis is dangerous. Otherwise, we’re just being lazy.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60