Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Shift Communications

NOVEMBER 5, 2014

Virtually everything in marketing, advertising, and PR is measurable. For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article. Christopher S.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Cision

DECEMBER 29, 2017

In a recent survey on 2500+ micro-influencers, 60% believed that Instagram is the best platform for engagement. Use your company’s brand name for local targeting. While Facebook is best known for its unparalleled reach, Instagram’s advertisement channel assists in retaining customers, therefore winning in terms of brand loyalty.

Instagram 120

Instagram How To Guidelines Facebook 120

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. Rise of virtual reality in travel planning: Virtual reality technology is becoming more accessible and user-friendly, and it will likely play a more significant role in travel planning in the coming years.

Travel 40

Travel Tourism Airlines Hotels 40

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Blending editorial and advertising. With any luck, it’ll be published in the next 30 days.

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

Marketing 60

Marketing B2B Local Customer Service 60

wiredPRworks

JUNE 10, 2020

More than three-quarters of gamers surveyed report that video games provide them with mental stimulation (79%) as well as relaxation and stress relief (78%). Yappa has impressed us with its platform and technology and we think it will be a hit with passionate IGN fans across all English-speaking territories globally.”. How about you?

Video 52

Video Local Tools Conference 52

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Our local BBC news programme and even the national idents are based on clips from social media. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. It has also led to influencers themselves breaching advertising and trading standards law.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. 115) “Advertising.”. Some of this variety stems from the organizational chart. 8) “Consult, coach, teach.”.

Employee 150

Employee Print Writing Survey 150

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 259

Google Digital PR Mobile SEO 259

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter.

Social Media 73

Social Media Print Study Advertising 73

PR in High Definition

FEBRUARY 18, 2019

Companies that prioritise activities towards voice technology now have the chance to get ahead. According to MOZ’s Local Search Ranking Factors Survey, online reviews make up 10% of how Google and other search engines rank search results. It will be, however, a challenge.

Engineering 67

Engineering Reputation Social Media SEO 67

Communications Conversations

NOVEMBER 16, 2018

New ideas for how I can be an active member of our local digital/comms community. How could I best use my time, in 2019, to be a better member of our local community, drive awareness for my business and drum up new business in the process. Advertise with the Talking Points E-newsletter. It’s a ton of fun.

Case Study 68

Case Study Trends Social Media Study 68

MaccaPR

JUNE 16, 2016

Doximity claims: “Aside from the iPhone, there’s never been a piece of technology adopted by physicians as quickly.” Sponsored Content : Through DocNews , companies can sponsor clinical content in the form of native advertisements that appear in a members’ news streams. And, there are third-party endorsements to back it up.

Social Media 48

Social Media Healthcare Marketing Media 48

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 190

Marketing Content Marketing Data Social Media 190

Maxim Behar

OCTOBER 15, 2023

When I did a big survey about 30 out of 100 of my colleagues around the world thought it was an evolution, not a revolution. My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak. Maxim: I decided to do advertising.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Christine Moorman | Duke University.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

JULY 9, 2019

This is important because it’s not survey data – it’s behavioral data. Constant Contact measures this by the highest open rate by local time. Marketing, Advertising, Public Relations: Tuesday 4:00 p.m. I reviewed every single primary source listed here. There are no secondary sources. 10) Ask and you shall receive.

Study 94

Study Marketing Data Analysis 94

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. WhatsApp is being used by thousands of local small businesses in other parts of the world.

Marketing 120

Marketing Pinterest Mobile Social Media 120

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Are you a member of your local Chamber of Commerce? I am by no means a technology expert, but I do cover the technology sector. And don’t forget local promotions.

Web 40

Web Pitching Local Report 40

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business.

Publicity 128

Publicity Government Guidelines Facebook 128

Flack's Revenge

JUNE 20, 2018

” Facebook wants to support local news. Local publishers are at a disadvantage with platforms. Local TV news is the most trusted, followed by WSJ , then major TV networks. Now obviously we recognize that there’s a distinction between news content about politics and advocacy advertising. Brown : No!

Journalism 136

Journalism Facebook Advertising Advertising 136

Stephen Waddington

NOVEMBER 19, 2017

Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. The skills, technology and workflow used in media and public relations are converging. Unfortunately the same isn’t true for local media.

Publicity 164

Publicity Ethics Data Community 164