PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. It’s an issue I explored in a blog post this week. ??

Viral 68

Viral Journalism Analytics Case Study 68

Deirdre Breakenridge

JANUARY 13, 2015

A study published in the mbio journal, and conducted by researchers at Yale University and Albert Einstein College of Medicine of Yeshiva University showed that by including at least one female in the planning committee for meetings, the number of female speakers invited increases. [ii]. Provide Training. Communicate inclusiveness.

Conference 150

Conference Training Healthcare Policies 150

Ishmael's Corner

DECEMBER 7, 2014

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. Drilling down to the White House-created content, the press backgrounder reads like journalism starting with the absence of superlatives in the headline, “Strengthening Community Policy.”.

Journalism 108

Journalism Local Storytelling Policies 108

PRSay

MAY 8, 2020

The advertising landscape may never be the same. That’s bad news for publications that rely on advertising to make up large portions of their budgets. Advertisers are flocking to bigger names like Google and Facebook, which may permanently change the news landscape. When the pandemic has subsided, things may stay different.

Skype 198

Skype Media Interviews Advertising 198

PRSay

SEPTEMBER 25, 2019

This all spills onto the page while I journal for a little while. I told my son that I don’t care if he remembers the difference between public relations and advertising. I sit down with a notebook and a pen and I write down what’s in my head. The stuff I feel frantic about. The little one-off things I keep forgetting to do.

Exercises 156

Exercises Writing Journalism Advertising 156

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

Survey 98

Survey Industry Leadership Study 98

Presspage

APRIL 12, 2018

He represented the Pennsylvania Railroad when one of their trains derailed off a bridge in Atlantic City, causing more than 50 deaths. It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market.

Company 111

Company Media Journalism Report 111

Ishmael's Corner

DECEMBER 8, 2017

Coming at you … Japanese Train Apologizes for Departing 20 Seconds Early That’s not a typo in the headline. I continue to come across shards of content that amuse, surprise or teach. As individual content, each one doesn’t necessarily frame a post. Which is why I invented the grab-bag post. A Tokyo.more.

Storytelling 111

Storytelling Training Communications Case Study 111

Cision

MAY 5, 2016

I very much enjoyed journalism and had a blast doing it. PR can nimbly integrate within disciplines from advertising to digital to content creation, and offer added value from strategy to big creative themes and platforms. PR people, advertisers and marketers all talk about market disruption. How did you get your start in PR?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Solo PR Pro

MAY 8, 2018

Direct advertising. Journalism. In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Community relations. Corporate communications. Event planning. Fundraising. Government relations. Integrated Marketing Communications (IMC). Internal communications. Internet marketing. Investor relations. Market research.

Public Affairs 40

Public Affairs Internal International Community 40

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. They train for their sport every day. Journaling will keep your idea muscles toned so you’re more prepared to be creative. Stay in shape.

Exercises 101

Exercises Creativity Radio Resources 101

PRSay

JUNE 1, 2016

PRSA members (337) joined members of 13 other professional associations in the fields of advertising, public relations and journalism who responded to a national survey conducted by the Lillian Lodge Kopenhaver Canter for the Advancement of Women in Communication at Florida International University.

Survey 60

Survey Study Training Leadership 60

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Karen Freberg

AUGUST 9, 2020

Even as the editorial in Journal of Advertising Education stated in their latest issue: The group has more members than the American Academy of Advertising and the AEJMC Advertising Division, combined. And during the COVID-19 response, it’s become a semester preserver for faculty moving their courses online.

Conference 96

Conference Education Groups Community 96

Ishmael's Corner

JANUARY 27, 2015

While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. The Wall Street Journal Bombs at BuzzFeed-like Storytelling. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. More data journalism. Check out the 2015 Global Social Journalism Study!

Journalism 120

Journalism Trends Local Print 120

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. It is rightly said that PR and journalism are interdependent. The Monday and Saturday papers will remain unaffected. reading and traveling.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Solo PR Pro

AUGUST 2, 2022

Courses taught: Introduction to Public Relations, Public Relations and Advertising Writing, Health Communications, Non-profit Communications, Special Topics: Bateman PR Campaigns. GF: I've been a trainer in multiple professional roles over the years, and also trained hundreds of American Red Cross volunteers. This remains true for me.

Education 107

Education Course Nonprofit Resources 107

PRSay

JUNE 6, 2017

After waking up early to deliver the news as the morning anchor for cable channel NY1 , Pat Kiernan is waiting on the L train, making his way home to Brooklyn. 1 is that all journalism is an oversimplification of something — you can’t tell 100 percent of the story. A couple of things come to mind in the Twitter world. Newhouse School.

Wireless 102

Wireless Storytelling Radio Analysis 102

Beyond PR

JANUARY 4, 2018

Allow for on-the-job training and professional development if they lack some of the skills you require. Also, consumers often interact with your brand through multiple touchpoints (earned media, social media, advertising), so it’s virtually impossible to deduce which touchpoint actually moved the needle and got them to take action.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Drew also owns and runs Agency Management Institute (AMI), which offers agency management training and consulting. How did you decide on a career in marketing/advertising?

Interviews 50

Interviews Marketing Financial Insurance 50

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

MARCH 6, 2018

The PR Opportunity for Brands as Publishers Tinker with Journalism. ” I’ve never run an advertising holdings company before, but this seems to me, a sure-fire way to sow discontent among the ranks. If thought leadership and reputation are valuable to a business, then it’s worth investing in the growth of such assets.

Survey 118

Survey Agency Report Corporate 118

PR Conversations

FEBRUARY 28, 2018

So, let’s quickly examine some of the data from recent industry based research: 13 percent of respondents judge the professional standards of PR practitioners by levels of training and qualifications. 68 percent of respondents had done no training in last 12 months. Source: VMA Group Report: Inside Insight (2017).

Training 65

Training Ethics Data Analysis 65

PR Conversations

MARCH 8, 2016

Speaking at the Women’s Advertising Club of Milwaukee in 1941, Mabel is cited in the local newspaper as “urging her audience to act as interpreters between business and consumers” ahead of attending the Wisconsin Dietetic convention.

Publicity 40

Publicity How To Newspapers Radio 40

Journalistics

APRIL 17, 2013

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. Turn around and start looking at your organization through the lens of journalism. The funny thing is, half the people I talked to about that though it was crazy talk. The other half got it.

Brand 52

Brand Branding Media Local 52

PRSay

FEBRUARY 27, 2017

After a lot of persistence, I was offered a PR internship with the San Francisco 49ers during their 2001 summer training camp. At the time, that meant I would likely end up doing some form of journalism. This marked my beginning into the PR profession. This sparked my interest and I made my decision to learn more about PR.

Conference 60

Conference Education Public Affairs Television 60

wiredPRworks

AUGUST 2, 2016

25% Receives sufficient training on marketing in a digital age. Russ was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torch bearer for all marketers. Marketers’ Top Three MOST Confident Areas. Marketers’ Top Three LEAST Confident Areas.

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 Seth Godin wrote and has famously been quoted, ‘Once you overload the user, you train them not to pay attention. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Communications Conversations

MAY 18, 2015

Digital has changed our industry and totally blurred the lines between PR and advertising. The Minnesota Daily is IMHO one of the best training environments for our industry. I also am fascinated by the evolving world of journalism and I got a front row seat to the changes and struggles facing that industry.

Meeting 60

Meeting Local Industry Journalism 60

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. The CPG industry is a great training ground for marketers in any industry. PR, marketing, sales and journalism. Today he’s on his own. 2) You’ve got a lot of big company CPG experience.

Technology 61

Technology Marketing Retail Interviews 61

Waxing UnLyrical

AUGUST 19, 2015

billion unique visitors read about the Redskins’ training camp in 2014. Advertising Value Equivalency (AVE). According to a Washington Post story , a third-party media monitoring service for the Washington Redskins claimed that more than 7.8 Think about that number again.

Report 40

Report Measurement Media Comparison 40

PR Conversations

JULY 5, 2016

In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. I hope that I have shown that if you can involve yourself in archival preparation, you will find it to be a valuable part of your training as a historian and as a researcher.

Ethics 75

Ethics Software Meeting Policies 75

Tough Sledding

FEBRUARY 4, 2016

Physicians train in operating rooms with lots of high-tech equipment. I suppose we could depict a PR person directing a video project, but the visual will say “TV production” or maybe “journalism.” I can find similar images on our competitor’s advertising, but I’m trying to be fair here.

Publicity 28

Publicity Construction Analysis Conference 28

PR Conversations

JULY 5, 2016

In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. I hope that I have shown that if you can involve yourself in archival preparation, you will find it to be a valuable part of your training as a historian and as a researcher.

Ethics 40

Ethics Meeting Software Policies 40