Sword and the Script

JULY 7, 2015

There’s a certain danger, or responsibility perhaps, that goes along with storytelling. The producers interviewed Davis about his work and at the end, he says, they casually asked if he ever heard of a legendary shark of the bayous called the Rooken. It’s a dangerous combination Neil Postman called “infotainment.” .”

Storytelling 60

Storytelling Film Interviews Policies 60

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Drew is s often interviewed and has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek , and many others. By Seedepth. His first book, 99.3

Interviews 50

Interviews Marketing Financial Insurance 50

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. We recently prognosticated about PR trends , and one of the most important involves visual storytelling.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. Storytelling brings brands to life.

Brand 149

Brand Branding Storytelling B2B 149

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 75

Radio Television Media Local 75

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Journalists rely on visual assets.

How To 282

How To Storytelling B2C Measurement 282

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow. I thought it would be great to get Drew Neisser’s views.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

MARCH 8, 2016

” You may not have something as compelling as a prison recording, but you can submit storytelling soundbites or reactions of people affected by the experience described, or even a narrated description of a strikingly visual asset. Can you start a relationship before you pitch? Can you start a relationship before you pitch?

Pitching 159

Pitching Radio Training Interviews 159

MaccaPR

DECEMBER 17, 2014

While critics may scoff at advertisers for heavily emphasizing womens’ insecurities and self-loathing, I think it’s the ad’s power to showcase these realities through visual storytelling that allows fem-vertising to become such a critical piece of the gender equality puzzle. Interviews Brand Strategy'

Interviews 61

Interviews Marketing Consumer Advertising 61

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. If you want a really clear explanation of how journalism on blockchain would work I have a guy who’s a great five- minute interview.

Pitching 215

Pitching Journalism Construction Writing 215

ImPRessions - Crenshaw Communications

MAY 29, 2018

Then all need to start the work of transforming a list of product attributes into compelling, media-ready storytelling. At times, a company’s branding or advertising will compete with the PR messaging, or it simply doesn’t fit the story the PR team is serving up to media. Your branding is holding you back.

Apparel 160

Apparel Construction Agency Interviews 160

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

MARCH 12, 2019

We helped build that brand with a foundation of storytelling, which is a special challenge given that Bind is a B2B company that sells not direct to consumer, but to self-insured employers. One StoneArch client mentioned on your website surprised me – Best Buy.

Agency 54

Agency Healthcare Interviews Insurance 54

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Storytelling success stories. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

Ethical Voices

OCTOBER 24, 2022

But really, it’s every time and every day taking a look at those old reporter five Ws and an H and figuring out, yes, this could make a great PR story, but should I ask this person if they want to be interviewed? Should I push my client for them to be interviewed? Should I be pushing this individual to be interviewed?

Ethics 50

Ethics Interviews Advertising Advertising 50

Solo PR Pro

APRIL 8, 2021

Aside from having a passion for storytelling and a knack for journalistic writing, her time as a reporter trained her in key transferable skills, including the ability to stay agile. It’s doing a lot of different things in partnership with other functional areas and forms of communication, like marketing and advertising.”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

ImPRessions - Crenshaw Communications

MARCH 1, 2017

If you’re thinking the medium is best suited to advertising, think again. Snapchat can build two-way conversations and quick interviews with experts and influencers. One popular series of snaps is Complex journo S ean Evans’ “First We Feast” interviews with celebrities as they enjoy very spicy food.

Video 120

Video B2B B2C Survey 120

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do). Is PRTech finally in the same ballgame as MarTech or AdTech?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Conference 52

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Meet Max Swisher. It’s a Bird. It’s a Plane.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. See these related interviews: The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR.

Measurement 60

Measurement Course Advertising Advertising 60

PR in High Definition

NOVEMBER 17, 2017

It’s not only Facebook that is hoping to clear the smoke screen around its advertising. Twitter has also just launched an Advertising Transparency Centre after its potential role in helping to promote Russian-backed content. Be yourself. Putting your cards on the table can also help to dispel any anger or worry around the situation.

Policies 72

Policies Facebook Advertising Advertising 72

Deirdre Breakenridge

DECEMBER 11, 2015

At the same time, the agency participants rated the quality of their creativity as 60% worse than the creative from advertising agencies. I’ve learned that you have to make changes in your thought process and within your organization to make creativity a part of your workflow, moving storytelling to new visual and interactive levels.

Creativity 150

Creativity Trends Agency Technology 150

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Contently - Strategy

FEBRUARY 12, 2024

You can promote newsletter subscriptions with pop-ups on your website, advertise on social, and incentivize followers with a referral campaign. As long as you can link it back to money, you can explore anything from snappy lifestyle content to short celebrity interviews, quick personal essays to visual explainers.

Financial 52

Financial Content Marketing Marketing Banking 52

Ishmael's Corner

MARCH 1, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post In Predicting the Shape of PR in 2025, One Thing Comes to Mind with Absolute Clarity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Industry Communications Publicity 60

Cision

APRIL 6, 2015

Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” “The (podcasting) format really lends itself to advertisers. Don’t use listens to measure success. ’” – Bill Simmons.

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. She also interviewed a program participant served by Goodwill as part of that. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Bad Pitch Blog

OCTOBER 30, 2009

He also teaches creativity, consumer behavior, copywriting and the history of advertising at The Ohio State University and the Columbus College of Art & Design. But there was some wonderful synergy between my presentation on storytelling and Artie’s presentation on social media as a vehicle for creativity.

Pitching 46

Pitching Creativity Storytelling Advertising 46

ReimaginePR

OCTOBER 10, 2016

Interviews – Host a conversation with an industry expert. Storytelling Techniques: Formatting Your Brand Video. Explanations – Explain a concept to your audience with the aid of visual graphics. Don’t Go “All Brand All the Time”. Your viewing audience wants to learn or be entertained. Additional Resources.

Video 120

Video Strategy YouTube Marketing 120

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. For advertisers, the relevancy of an ad is measured by the amount of clicks it generates. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

Contently - Strategy

SEPTEMBER 25, 2018

Do the explainer video first because you can use it in so many different ways: email, social media, advertising, retargeting, or ads that are not even on social, like Google ads or display ads. This interview has been lightly edited and condensed. The video’s really being tailored along the way to your interests.

Marketing 111

Marketing Video Product Launch YouTube 111

Contently - Strategy

OCTOBER 24, 2019

You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. As long as you can link it back to money, you can explore lifestyle content, celebrity interviews, personal essays, and explainers.

Financial 79

Financial Banking Content Marketing Writing 79

ReimaginePR

OCTOBER 3, 2016

This same advice applies to being interviewed on videos and podcasts. Promote Your Ebook On Someone Else’s Blog. Guest post and then use the obligatory bio to push your ebook, or even allude to it in the body of your post if permissible. Promote Your Ebook On Your Email Signature. You send plenty of emails.

eBook 219

eBook How To Writing Community 219

The Hoffman Agency

FEBRUARY 1, 2021

” The answer to his question is, of course, that it’s relatively straightforward providing you dig into your wallet for some advertising. The client was desperate to get some exposure in it (for himself, I’d add — he was expecting an interview with the publication), but had little to no regard to the editorial integrity involved.

Publicity 36

Publicity How To Agency Pitching 36