Sword and the Script

MARCH 10, 2019

A similar trend has unfolded over a decade in the legal market between in-house counsel and outside law firms. My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends.

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Survey Media Relations Corporate Communications 103

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach?

Marketing 52

Marketing Storytelling Content Marketing Conference 52

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do). Is PRTech finally in the same ballgame as MarTech or AdTech?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

AUGUST 2, 2016

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. I think most of the discussion on content marketing comes down to a couple things. So, what’s my definition of content marketing? Let’s break down the term into its two parts: Content – Marketing.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

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Social Media Marketing Pinterest Media 120

Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests. Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. See these related interviews: The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR.

Measurement 60

Measurement Course Advertising Advertising 60

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. If the content is good enough over time, people will come back for more.

Financial 79

Financial Banking Content Marketing Writing 79

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. This Old Marketing. and Epic Content Marketing. Based on the title of this post, you know how: Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Cision

APRIL 6, 2015

Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” “The (podcasting) format really lends itself to advertisers. Best Practices Featured Content Marketing'

Engineering 120

Engineering Tools Examples YouTube 120

ReimaginePR

OCTOBER 10, 2016

Why Video Marketing is Important. Video is an essential part of your content marketing strategy. Interviews – Host a conversation with an industry expert. Here are a few other resources to help you create your video marketing strategy: 5 Ways to Improve Your Brand Video Dialogue. Click Here.

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Video Strategy YouTube Marketing 120

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. This same advice applies to being interviewed on videos and podcasts. And perceptually, it has more weight than a regular blog post. Click Here. You send plenty of emails.

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eBook How To Writing Community 219

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. WHICH METRICS ARE MOST IMPORTANT FOR DEMONSTRATING THE VALUE OF A PIECE OF CONTENT?

Brand 48

Brand Branding Storytelling Healthcare 48

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Content Creation: Creating compelling and informative content is crucial for conveying the company’s message and capturing the attention of key audiences.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 8, 2015

One of the more interesting aspects of the programs transition for me has been the advertising model. Moderator Guy Raz will weave some of the most compelling bits from those talks along with follow-on interviews with the presenters into a narrative designed for listening. PNR: This Old Marketing. (~60 60 minute weekly program).

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Radio Content Marketing Marketing Education 60

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

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Writing Communications Marketing B2B 198

ReimaginePR

JUNE 27, 2016

But when you compare them to modern storytelling, there’s just no redeeming qualities to them anymore. Interviews. The more you inspire one person, the more likely you’ll be to inspire a much larger audience as well. Press Releases Are Old News. Yes, people still use press releases. In fact, I receive dozens each and every day.

Reputation 120

Reputation Brand Branding Product Launch 120

ReimaginePR

SEPTEMBER 5, 2016

While the cornerstone of your blog post will be written content, you can also sprinkle in different types of content to educate and entertain your audience. Interviews. For example, you can add: Behind the Scenes. Contests and Giveaways. Infographics. Testimonials. Over to You.

Blogging 120

Blogging How To Infographics Writing 120