Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 194

Writing Communications Marketing B2B 194

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

Sword and the Script

MARCH 31, 2020

It’s time to stop advertising and start or continue building trust and sharing helpful content.” ~ Michael Brenner | Marketing Insider Group | Author of Mean People Suck 3. Further, 80% of industrial buyers use Google to research their purchases.” ~ Michelle Garrett | Garrett Public Relations 5. Building trust “YES!

Content Marketing 117

Content Marketing Marketing Advertising Advertising 117

PR 20/20

JANUARY 14, 2021

We can compare data from HubSpot, Google Analytics, Stripe, social media, and more, all in one place. Grammarly : Another tried and true recommendation, Grammarly is my everyday writing assistant. With a Chrome extension, you will get real-time recommendations for your copy on Gmail, Twitter, Google Docs, or wherever you might need it.

Technology 65

Technology Marketing Tools Google 65

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Google “DIY PR” and you will get tons of results. Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Myth #2: PR is free advertising. Myth #1: Anyone can do PR.

Advertising 147

Advertising Advertising Pitching B2B 147

Solo PR Pro

MARCH 29, 2022

There are also many learning channels online, such as Google Analytics Academy (which is free!), You may even consider MasterClass which has a Business category offering classes on business strategy, communication, advertising and creativity and more. You can opt for in-person or online. Coursera , and LinkedIn. Pull a thread.

Conference 80

Conference Reddit Local Course 80

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. How dominant is Google now in search?

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. He points out a range of emerging devices, “like Amazon Echo and Google Home, along with other IoT offerings including smart cars,” are creating opportunities. What sort of opportunities?

Tools 60

Tools Pinterest Marketing Media 60

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. Google has gone on the record saying they treat these domain options in search no differently than oldies such as ‘dot-com’ (.com) photography), ‘dot-guru (.guru)

Trends 120

Trends Leadership Small Business Analytics 120

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Enter stage right Google Analytics. The same was pretty much true of PR. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. 7) Press releases, oh, press releases.

Survey 102

Survey Report Media B2B 102

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Then, we use the templates to automatically write individual press releases at scale for a fraction of the cost. which helps to streamline the creative process.

Agency 84

Agency Enterprise Technology Analytics 84

Stephen Waddington

JUNE 16, 2019

I’ve had a break from writing my weekly letter after getting married in New York. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Facebook and Google account for almost 60% of the online advertising market. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. He wrote a post to the effect – Native advertising and advertorials: Apples and not-quite-apples – that provided much to consider. It’s a question of ethics.

Advertising 60

Advertising Advertising Ethics Journalism 60

Bad Pitch Blog

DECEMBER 15, 2014

I''m creative! But you should know that people are composing auto complete song lyrics and getting robots to write fiction. Even more relevant is Google''s Primer App. It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations.

Newspapers 77

Newspapers Customer Service Google Journalism 77

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Search results and news on Google is about to be personalised to the user.

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

MARCH 21, 2017

Write content. Writing content takes a ton of time. The service leverages machine learning to analyze writing samples and identify the most qualified writers on any given topic, reducing the cost and labor required to produce content. Review analytics and write performance reports. Automate content (at scale).

Marketing 42

Marketing Analytics Analysis Technology 42

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. The issue lies in the inability of PR to achieve its value.

Government 103

Government Education Print Ethics 103

Sword and the Script

SEPTEMBER 24, 2016

Google and Facebook take this to the next level. Working with the Advertising Machines . Does your B2B PR machine bring creative ideas? Security rests in creativity he writes: “In simple terms, we can divide all activities in the world into things that are ‘repeatable’ and those that are ‘creative.’

Marketing 60

Marketing Creativity B2B Ethics 60

Contently - Strategy

SEPTEMBER 10, 2020

When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. And we’re certainly going to leverage the great writing resources that we have at Contently to help us with that. Which lends itself to great performance.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

AUGUST 20, 2016

B2B marketers seem to think that buying content by the pound and then throwing it at Google is the path to scale. He’s the CMO for a content marketing tool OneSpot and writes that tonnage transforms brand journalism into “churnalism” or the pursuit of “cheap, anonymous clicks.”. I’d argue it’s just advertising by the ton.”.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Communications Conversations

FEBRUARY 29, 2016

1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list).

Instagram 60

Instagram Analytics Mobile Employee 60

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Contently says some “30% of clicks come from bots” which is easy to see in any of the top analytics platforms such as Google Analytics (GA). Readers and returning readers.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

JANUARY 3, 2017

His byline, for a wide range of publications, will surface in the first couple pages of a Google search. He has also been a marketer and accepts an occasional commission for business writing. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Waxing UnLyrical

APRIL 21, 2011

As I’ve been paying more attention to blogging—not just the writing thereof, but the look and how the posts come across—one of the fields that I believe is little-used is the “excerpt&# field in one’s WordPress blog. “If your copy is both creative and optimized, just fill out the excerpt field.&#.

SEO 82

SEO Engineering Blogging Google 82

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. We were going to the media, and the media was writing so we could reach the targets. So, what made you write this book? Maxim: It came naturally.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). “The (podcasting) format really lends itself to advertisers. Ira Glass discusses preparation: 3. Augment your audio with text. Text is paramount for podcasts. iTunes and YouTube don’t deduce context from audio alone.

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

JUNE 6, 2011

This was a post I'd been meaning to write for a long time, because I believe it can really help your blog, so I put a lot of effort into it. And if it helps any, check out Erica Holt’s post from a few months ago on how Google Insights can help you test search terms , in addition to everything else you do to use the best keywords.

SEO 71

SEO Engineering Blogging Google 71

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches. If you’re lucky, the journalist will share every article they write on X, giving you insight similar to what you saw in the previous MuckRack example.

Digital PR 62

Digital PR Report How To Pitching 62

Waxing UnLyrical

JANUARY 3, 2013

Well the way you make money is from display advertising targeted to your content and product placement within your photos and videos. It’s a clever way for social media fans with a large following to monetize their creativity and influence on popular platforms. In his free time, he enjoys writing about marketing and technology.

Mobile 86

Mobile Airlines Survey Facebook 86

Waxing UnLyrical

JUNE 1, 2015

The Art of Repurposing Content – 5 Creative Tips for Content Marketers. As businesses, we need to look at where our time goes and evaluate the measure of how well that time is spent,” writes Brooke Ballard for {grow} as she evaluates her content strategy. Twitter Facebook Google+ LinkedIn Monday Roundup: Evaluating Content.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Waxing UnLyrical

JULY 18, 2012

Lesson: The focus should be on building relationships, not “pitching” your story or asking someone to write about you once. How can you reach out or create the type of customer experience that inspires someone to write about you and helps build a meaningful relationship? Rachael Seda grew up barefoot in Hawaii.

Writing 94

Writing Interviews Industry Pitching 94

Newsfile

JANUARY 30, 2024

Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. ,

Privacy 124

Privacy Google Advertising Advertising 124