The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” There are many social media management tools you can use to do this – I prefer [link]. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

MAY 18, 2023

When they endorse or promote a product or service, their audience is more likely to perceive it as genuine and trustworthy compared to traditional advertising formats. This is since an influencer endorsing a product or service carries far more weight than traditional brand advertising.

Strategy 62

Strategy Marketing SEO B2C 62

Prohibition

AUGUST 22, 2023

Here are some key strategies to consider: Utilising social media for retail marketing Social media platforms such as Facebook, Instagram, and TikTok offer powerful marketing opportunities for retailers.

Retail 62

Retail Marketing Measurement Product Launch 62

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 83

Brand Branding Marketing Ethics 83

Stephen Waddington

MAY 17, 2020

End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. It has highlighted and widened social and economic gap in society. Social media, messaging, streaming and video conferencing have become utilities during lockdown.

Tourism 118

Tourism Fashion Travel Retail 118

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Remember in 2011 when they unveiled a new line with Italian fashion house Mossino? Frustrated and angry customers taking to social media. Target was in the news over the weekend.

Social Media 60

Social Media Product Launch Instagram Media 60

Sword and the Script

OCTOBER 20, 2020

PR Measurement: How is Communications Proving Value? First, find a good old-fashioned RSS reader (I use Netvibes on a laptop and the Feedly app on a phone) and use that to create a dashboard for those pubs that still offer RSS. Should the Public Relations Report to the CEO or CMO? What is PR?

Resources 123

Resources Publicity Reddit Interviews 123

Cision

MAY 19, 2015

Attendees of New York Fashion Week share photos across social media. Use technology and social media to extend it as much as you can. Native Advertising. Native advertising is proving to be more effective and less disruptive than traditional ads. Measure everything, too. Facilitation.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Now everything is PR, communications, and management.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Finally, let’s look at the post-beta period: What we see is no relationship between any engagement measure and tweet length, in any time period. Marketing and advertising. Media and publications.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

That may sound ridiculous, but PR is often misunderstood, and we sometimes see candidates drawn to the industry because of a vague interest in “dealing with people” or because “it’s like advertising.” We want the person who “gets it” and can define PR with fluidity and intelligence.

Publicity 120

Publicity B2B Fashion Sports 120

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. That’s the sort of information you need for PR measurement and to mathematically calculate ROI (where ROI = return/cost x 100).

Technology 170

Technology Publicity Software Pitching 170

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. A fashion fiasco: Oh Polly’s competition for NHS workers. It was also picked up by the media. Of course, this was picked up by the press and spoken about on social media. We’re looking into it.

Crisis 71

Crisis Government Social Media Reputation 71

ImPRessions - Crenshaw Communications

MAY 15, 2018

Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising.

Crisis 136

Crisis Privacy Airlines Facebook 136

Contently - Strategy

SEPTEMBER 27, 2023

Gucci’s Metaverse High-end fashion brand Gucci demonstrated the potential of the metaverse by launching “ Gucci Town ,” a virtual world nestled within the Roblox Metaverse. McDonald’s Happy Goggles Beyond fashion, this fast-food giant incorporated VR technology into their Happy Meal boxes.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. A fashion fiasco: Oh Polly’s competition for NHS workers. It was also picked up by the media. Of course, this was picked up by the press and spoken about on social media. We’re looking into it.

Crisis 62

Crisis Government Social Media Reputation 62

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. Where do you see the industry in 10 years time? If you could take three items to a desert island, what would they be?

Hotels 86

Hotels Social Media Fashion Agency 86

Prohibition

APRIL 2, 2017

The PR industry, much like the advertising industry, has been challenged no end over recent years. At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. And with that comes a need for change.

Social Media 48

Social Media Agency Consumer Fashion 48

Shift Communications

FEBRUARY 19, 2015

When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication. You can certainly automate and scale social media and social publishing with tools like Hootsuite, Buffer, and many others. In advertising, when you put a dollar into the machine, you get a result.

Advertising 60

Advertising Advertising SEO Software 60

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. Last year an advertising spot during the Super Bowl cost $5 million.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Cision

JANUARY 6, 2017

We need to know the music, books, movies, food whims and fashion that captivate consumers. How do you measure that success? That includes the guest experience, the environment, advertising and social media. AW: The biggest lesson we face in our work is also a joy. What is your secret to success?

Retail 225

Retail Consumer Brand Branding 225

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Report: Ignore Customers on Social at Your Own Peril. When customers and prospects ask for brand’s attention on social media, most of them merely want to be acknowledged. Content, Local Search and Leads. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Stuart Bruce

AUGUST 17, 2015

Neither digital or nudge techniques are ‘no cost’ They can however be lower cost and far more cost effective than the traditional marketing and advertising campaigns used by successive Tory and Labour governments in the past. Measurement and evaluation. Social media. Social analytics. Campaign planning.

Government 60

Government Communications Advertising Advertising 60

Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. Being able to measure and assess influencer marketing ROIs accurately (44%). Here’s a checklist for identifying and selecting an influencer in your niche: Who are the top influencers on various social media platforms? Gap’s Styld.by.

Marketing 40

Marketing Viral Fashion Product Launch 40

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients.

Interviews 28

Interviews SEO Banking Radio 28

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Research has shown that businesses earn an average of $6.50

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Christoph Luke | Christoph Luke Media Relations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR Conversations

MARCH 6, 2015

The lack of a clear salary for a particular advertised PR post or even a reasonable range (rather than ‘competitive’, ‘negotiable’ or ‘on application) suggests employers seek to exert their power in paying for talent. That is, PR can be gained on the cheap.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

The lack of a clear salary for a particular advertised PR post or even a reasonable range (rather than ‘competitive’, ‘negotiable’ or ‘on application) suggests employers seek to exert their power in paying for talent. That is, PR can be gained on the cheap.

Publicity 40

Publicity Advertising Advertising Industry 40

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. “Younger customers, in particular, are pushing brands to engage politically and socially on real issues, in ways that are often polarizing.”.

Trends 151

Trends Communications Employee Enterprise 151

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Are you kidding?

Software 126

Software Case Study Advertising Advertising 126

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Course 103

Sword and the Script

OCTOBER 15, 2019

About 18% of PR pros would invest in social media next year if money weren’t an issue. The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. 1) Use paid social to support media pitching.

B2B 78

B2B Facebook Advertising Advertising 78

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Recently, Jennifer Lopez found herself in some public relations hot water when she reportedly neglected social media duties on behalf of a hoverboard company. Micro-influencers, as defined above, track between 500 and 10,000 social media followers. Then there are middle-influencers. Micro-influencers are growing.

Trends 149

Trends Fashion Video YouTube 149

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Lord & Taylor recently settled charges brought by the Federal Trade Commission for running afoul of disclosure rules for a social media campaign on Instagram. It settled with the FTC and in this case the (presumed) ultimate advertiser, Microsoft, was not found culpable. Compliance. Overexposure. Intellectual Property.

Marketing 120

Marketing Advertising Advertising Measurement 120

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas. Finally, having patience is a must.

Enterprise 227

Enterprise Agency Radio Fashion 227