wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Storytelling success stories. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. As a result, campaigns are often dry, serious, and?—?

B2B 120

B2B B2C Facebook Storytelling 120

Presspage

MARCH 13, 2018

Start with your own assets Facebook is a crucial part of PR and marketing efforts, but that doesn’t mean PR pros should post content only there or on other platforms. “Great content is still just as important as it was before, but good storytelling is paramount,” Friedman says.

Facebook 113

Facebook Social Media Analytics Blogging 113

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Brad Marley , Chief Storyteller, Yelram Media . government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Stephen Waddington

JUNE 23, 2019

. #2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%).

Report 81

Report YouTube Privacy Web 81

Stephen Waddington

JUNE 16, 2019

I’ve had a break from writing my weekly letter after getting married in New York. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Facebook and Google account for almost 60% of the online advertising market.

Print 60

Print Storytelling Newspapers Advertising 60

Ishmael's Corner

JANUARY 27, 2015

Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. The Wall Street Journal Bombs at BuzzFeed-like Storytelling. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic. Don’t allow the prospect of writing an book to overwhelm you.

eBook 219

eBook How To Writing Community 219

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. ” – Jennie Bev, writing in Psych Central. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

APRIL 12, 2018

We do content marketing and social media and paid Facebook ads and native advertising and email marketing and media relations and influencer relations and contributed content. They rely on excellent writing and storytelling; and. And we see advertisers telling stories in new and interesting ways.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO. Priscilla Osorio.

Radio 92

Radio Television Social Media Sports 92

Shift Communications

DECEMBER 11, 2015

Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social. Right now Apple owns the device, Google the browser and Facebook the app. Visual Storytelling Accelerates. The mobile web is not coming , it’s here.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Waxing UnLyrical

DECEMBER 14, 2015

Why: “By creating the metrics that you want rather than acquiescing to what is available, you can make your work much more effective,” writes Jim Dougherty. Storytelling through the Eyes of a Child. But all good stories need a hero and a villain,” writes Martin Waxman in this analogy filled post. ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

David PR Group

AUGUST 4, 2014

My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. We wanted our so-called partners to write or broadcast stories about our clients. How do you do it? As always, a few tips: Find a p artner.

Television 76

Television Groups Storytelling System 76

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

ReimaginePR

SEPTEMBER 26, 2016

At the end of the day, Google, Bing, Facebook– you name it– are focused on creating an excellent user experience for their customers. I understand that writing is a chore and doesn’t come easy for some of us, but you can’t have a content marketing strategy without content. So, what does this have to do with you?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Still measuring your company’s “likes” on Facebook and followers on Twitter? “If you can’t measure it, you can’t manage it.” ~ Peter Drucker.

Measurement 40

Measurement Advertising Advertising Enterprise 40

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine.

Publicity 40

Publicity Storytelling Study Journalism 40

PR Conversations

JANUARY 29, 2016

Take the “jilted bride” – a former PR executive – who “quit her job, sold her house…” and has a blog, is writing a novel, is shortlisted in the Top 10 Best Travel Blogs! Cosmoblogawards. But you don’t need to have any PR experience to be part of this hyper-consumerist, online, promotional world.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead.

Marketing 190

Marketing Content Marketing Data Social Media 190

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. Under its ever-broadening current definition, AI can encompass any kind of pattern-matching automation, from a digital assistant like Siri, to the algorithms social media platforms like Facebook and TikTok use to provide users with personalized content.

Communications 97

Communications Marketing Pitching Technology 97

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Pay attention to their previous work, the types of stories they write, and their social media presence. Facebook Insights, Instagram Insights, etc.) Analyse the impact of your PR efforts and adjust your strategy as needed.

Video 87

Video Publicity Marketing Analytics 87

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists. And this is the advertising, public relations, and digital. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

Rock the Status Quo

FEBRUARY 3, 2015

Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president. We worked with their HR department to create a real position, writing a fun job description and posting it on Facebook, Monster, and Indeed.com.

Agency 100

Agency Advertising Advertising Twitter 100

NewsWhip

MAY 12, 2021

Paul: It’s a very interesting parallel because our tools are used a lot in newsrooms , and in editorial functions, and journalists don’t want to be told, “Here’s the stories you should write just because they’re trending.” In fact, Danielle writes a lot about flavors, our show’s producer.

Trends 78

Trends Brand Branding Reddit 78

Contently - Strategy

JANUARY 9, 2019

They splice in stock music, throw the videos on Facebook, and repeat the process, ignoring all the ways multimedia creators can work in concert with writers. Complement your writing, but don’t copy it. This isn’t inspiring stuff for video producers or your audience. Is he still making millions in ads?

Video 111

Video Brand Branding YouTube 111

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. Facebook uses facial recognition to recommended who to tag in your photos. Production: Creating, curating and optimizing content, including blog posts, emails, landing pages, video and advertisements. Write data-driven content. Back to Top.

Marketing 53

Marketing Software eBook Technology 53

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. High Income Business Writing. 10) Amy Porterfield. 38) Ed Gandia.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

JULY 23, 2014

One HubSpot study shows photos on Facebook pages receive 53 percent more likes than the average post. The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. In the past year Facebook has proven unfit to regulate itself. Researchers are beginning to understand the impact of Meta’s Facebook platform on Brexit and the US election both directly and through misinformation.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. They’ve also become social using platforms such as Facebook and Twitter in a bid to directly engage with their readers. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115