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7 Brand New Facebook Features You Should Know About

Cision

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about. Here is the latest and greatest from Facebook: 1.

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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Facebook / Instagram.

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Revisiting Social Media: Power, Performance and Planning

PR in High Definition

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

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Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers.

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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Think sponsored tweets, boosted Facebook posts, sponsored pins and much more. .

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2022 Social Media Trends Pt. 2: Twitter and LinkedIn Marketing Strategy

Shift Communications

The importance of social media. Brands today are built on social. In our new blog series, our social specialists analyzed what’s working (and not) on the primary social networks. They started with Facebook and Instagram. The post 2022 Social Media Trends Pt. What hasn’t?

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A brief guide to short-form video for brands

NewsWhip

It’s easy to get lost in the noise of social media nowadays. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. Instagram Reels are short videos within the Instagram platform that offer brands the same quick advertising format that TikTok offers. Data backs it up.

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