ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. and they’re skeptical of traditional marketing and advertising. ” Building trust.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Deirdre Breakenridge

DECEMBER 12, 2017

It took a year, but I joined a full-service advertising and public relations agency. After my divorce, I worked in retail as a salesperson for Barney’s New York, became a business consultant, worked full-time for a publisher, an agency, and clients across a wide variety of industry sectors. Ever one of us has this capability.

Twitter 208

Twitter Software Retail Agency 208

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

The brands must be careful about massive advertising campaigns during the highly sensitive Christmas and New Year holidays. Geopolitical colours Marks & Spencer launched its latest Christmas advertising campaign back in November 2023. Not everyone likes Christmas decorations in the form of festive caps, cards or crafts.

Reputation 52

Reputation Advertising Advertising Crisis 52

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. In November 2021, Sethi became the first-ever CEO of the Public Relations Consultants Association of India (PRCAI ) in its two-decade history.

Local 133

Local Crisis Management Internal International 133

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 87

Social Media Media Mobile SEO 87

Shift Communications

FEBRUARY 14, 2022

Consider Savage X Fenty, which only recently launched but regularly receives more visible praise than other lingerie retailers. Spreading advertising dollars over several influencers that cover a diverse range of people can result in an ROI that’s just as good — if not better than — putting all your eggs in one basket.

Trends 78

Trends Marketing Consumer Community 78

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners.

Survey 86

Survey Measurement Employee Retail 86

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. Now it’s all regulated.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. I started my career on the team that brought Smurfs into the American culture.

Retail 225

Retail Consumer Brand Branding 225

Cision

JULY 26, 2017

Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.). Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). Up until now, it has not been very easy to advertise on the Snapchat platform.

Social Media 233

Social Media How To Insurance Insurance 233

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Never underestimate the power of a good byline. Going on a hiring spree?

Local 68

Local Mobile Corporate Retail 68

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. McCargo, president of H.V.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. McCargo, president of H.V.

Retail 40

Retail Radio Advertising Advertising 40

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. “We are bombarded with information. Our attention is constantly under attack.

Storytelling 120

Storytelling Skype Energy Software 120

Stephen Waddington

JANUARY 27, 2019

There are powerful insights for internal and corporate communication. Dan Barker in my Twitter network shared the report and suggested that high street retailers who should create Instagram in-store locations that can be shared. It's a must read for anyone working in PR. Read my analysis for the #FuturePRoofed community. ??

Handbook 60

Handbook Instagram Government Community 60

Mindful Marketing

MAY 17, 2020

For instance, Peloton, maker of those expensive in-home ‘exer-cycles,’ has seen sales surge so much that it plans to reduce advertising spending by 50% over the next three months. Even as industries from airlines to entertainment struggle to survive the COVID-economy, some firms are enjoying record levels of revenue.

Airlines 66

Airlines Insurance Insurance Enterprise 66

MaccaPR

AUGUST 8, 2018

Media agency Initiative, advertising agency Fallon, creative agency Laundry Service and PR firm Olson Engage all resigned Papa John’s, an extraordinary situation in our marketing world. Schnatter owned about a third of all Papa John’s shares, and reportedly resisted removing his face from advertising.

Crisis 63

Crisis Marketing Training Employee 63

Beyond PR

MARCH 20, 2018

Is Privacy Consciousness the New Corporate Social Responsibility? Many brands already motivate consumers by highlighting their sustainability and other corporate social responsibility initiatives. Brands navigate these privacy issues in their digital advertising initiatives in many ways. For today’s consumer, quite possibly.

Privacy 69

Privacy Brand Branding Instagram 69

PR 20/20

OCTOBER 11, 2018

Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities. PulsePoint is a global programmatic technology company redefining digital advertising. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Prohibition

NOVEMBER 12, 2018

What place, if any, do corporations have in political discourse? But widely politics has the potential to influence our retail choices in unprecedented ways. But widely politics has the potential to influence our retail choices in unprecedented ways. Should businesses comment on politics? .

Analysis 54

Analysis Viral Advertising Advertising 54

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. This led to them approaching me for a pro bono opportunity for a nonprofit who was raising money for the local food bank and was helping with distribution in the parking lot of their large retail center.

Agency 76

Agency Creativity Media Relations Nonprofit 76

David PR Group

OCTOBER 26, 2014

Budnitz, who also sells titanium “city” bikes that can retail for more than $8,000, and Berger are two of the founders of a new social network called Ello. The organization has taken a hard line against advertising — it even has a manifesto. (By Still others just find Facebook overly commercialized. TB: We think it’s all those things.

Privacy 70

Privacy Facebook Advertising Advertising 70

MaccaPR

MARCH 12, 2019

Originally, a new mom would go to Babies R Us or another retailer and put a breast pump on their baby registry for someone to buy for them. That consumer electronics retailer is not a brand associated with healthcare. Oh, Medela faced a perception issue. The Affordable Care Act changed the rules on payment for breast pumps.

Agency 54

Agency Healthcare Interviews Insurance 54

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president.

Agency 100

Agency Advertising Advertising Twitter 100

Sword and the Script

SEPTEMBER 23, 2014

Create an advertisement that you are 100% certain most people will find hideously offensive; where possible, be slightly prejudice, sexist, or distort a historical tragedy for capital gain. Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. Ready for it? Be offensive and distasteful. .

Company 110

Company Apparel Airlines Crisis Communications 110

Communications Conversations

APRIL 21, 2015

For reference, Target sees fairly similar numbers on its Target Style Facebook page–but that page has 3 million-plus likes and most likely is supported by heavy advertising (to be fair, Target could have supported this IG post with advertising–just not 100% positive). Big win.

Social Media 60

Social Media Product Launch Instagram Media 60

Flatiron Communications

FEBRUARY 2, 2019

_Amazon is an advertising company. _Amazon is a retailer. Q24) Which corporate executive suffered the greatest loss in reputation in 2018? Q8) What is ROKU and why all the buzz? __. __. Q9) What does it mean to be “ratioed” on Twitter? __. Q10) True or False? _Amazon is a cloud service company. _Amazon owns the Washington Post.

Media 41

Media Public Affairs Journalism Retail 41

Communications Conversations

DECEMBER 15, 2016

I work alongside an exceptional team of people managing social media listening; so for the most part, I shy away from the earned piece of social and focus on everything else from strategy, advertising, tool management, governance, content optimization and more. Using social media in a highly regulated environment can be challenging.

Social Media 60

Social Media Data Measurement Analytics 60

Waxing UnLyrical

DECEMBER 20, 2012

Run traditional advertising campaigns, and include either a call to action, or show the link, for the Facebook Page. In our case, the client is not a coffee shop or retailer, so this is a real challenge until they have greater name recognition. Ask your customers – directly – to Like the Page. What about organic growth?

Community 93

Community Facebook How To Web 93

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. The answer, incredibly, could be found in the seatback of that Southwest flight.

Travel 89

Travel Airlines Hotels Marketing 89

Communications Conversations

OCTOBER 16, 2017

When I was young and ruthless, I asked Dave if I could help his agency – then called Mona Meyer McGrath & Gavin – pitch the Bachman’s garden center chain as a retail client. Dave Mona’s deep integrity and personal character still takes my breath away. Any big shifts that you see happening in the near future?

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” . Content, Local Search and Leads. He gets most of his leads from one source: Google.

Marketing 60

Marketing B2B Local Customer Service 60

Cision

OCTOBER 16, 2017

So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” As an example. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?”

Media 202

Media Storytelling Technology Data 202