ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Create polls.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Deirdre Breakenridge

JULY 9, 2018

If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. If you’re in a research class that briefly brings up social media analytics, find out how you can get more practice with analytics. Happy to help however I can.

Social Media 150

Social Media Media Case Study Analytics 150

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 155

B2B Study Blogging Marketing 155

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

JANUARY 24, 2023

Although he had worked for an impressive pedigree of tech brand before starting his company and raising venture funding, I quickly picked up on the fact he didn’t understand the differences between media classes. largely centers around advertising. Be sure to think about sharing ideas that aren’t just links to blog posts, for example.

Media 103

Media Advertising Advertising Print 103

Prohibition

JULY 7, 2023

To overcome your fears when creating your next live video and to help you navigate the world of live social media platforms, we’ve compiled five top tips to ensure that your next live video runs smoothly. Features will change and vary depending on if you’re using Instagram Live or TikTok Live, for example.

Video 62

Video Social Media Media Instagram 62

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021. Watch webinar. Read transcript.

Advertising 131

Advertising Advertising Data Reputation 131

Buzzstream

MARCH 12, 2020

We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. We decided we wanted to pit a few advertising/marketing approaches against each other. Social Media and Influencer Marketing .

Advertising 131

Advertising Advertising Marketing Privacy 131

PR in High Definition

AUGUST 24, 2020

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

Social Media 86

Social Media Media Television Ethics 86

Prohibition

JANUARY 23, 2023

Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet.

Social Media 120

Social Media Media Instagram Advertising 120

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Most marketers used paid media to fuel owned media. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. I’d rather have blog subscribers.”.

Blogging 183

Blogging Comparison eBook Case Study 183

ImPRessions - Crenshaw Communications

MAY 23, 2017

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. EST for the highest number of social shares on average. Advertise your post. Start with a killer title.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Perhaps the one benefit of Snapchat relative to other social networks is that once connected, interaction via the messaging tool would be at least as effective for conversion events as an email.

Social Media 233

Social Media How To Insurance Insurance 233

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels. FTC Disclosures 101 for Social Media Influencers. WHEN TO DISCLOSE.

Advertising 87

Advertising Advertising Guidelines Video 87

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. we earn most of our media through press mentions with our partners and our own guest-contributed content.

Media 100

Media Pinterest LinkedIn Case Study 100

5W PR

APRIL 1, 2019

Engagement is a key metric for social media. Algorithms have made it increasingly difficult for businesses to be visible in users’ news feeds on social media, especially organically (or not paid for, in other words). First, a brand can make a post on social media and solicit feedback.

Social Media 68

Social Media Media Community Groups 68

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In this context, EMV is a calculation to determine the ad spend that would have been required for paid social media to achieve the same results as influencer posts.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Whether it’s exceptional taste, health benefits, sustainable packaging, or a unique ingredient, the USP should be the foundation of the beverage advertising campaign.

Brand 78

Brand Branding How To Advertising 78

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 82

B2B Social Media Company Marketing 82

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. How best can we optimise our advertising campaign to ensure strong, positive results across all our ads? Pixel, custom audiences, Facebook advertisers. 1) A/B TESTING. 2) RETARGETING.

Facebook 110

Facebook Advertising Advertising Creativity 110

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. Edcals outline the content that media outlets will focus on for the entire year. What is an editorial calendar?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

5W PR

MAY 30, 2023

Whether it’s through hair product advertisements , packaging, or social media, there are many ways to showcase the benefits of hair products and stand out in a crowded market. Brands can incorporate user reviews and testimonials into their website, social media, and hair care ad efforts.

Creativity 88

Creativity Video Social Media Education 88

5W PR

NOVEMBER 15, 2023

Digital and social media marketing In the digital age, online fast-food marketing is a cornerstone for fast-food chains. This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps.

Strategy 78

Strategy Marketing Ethics Mobile 78

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Is it better than sponsored social posts? Pay-per-click advertising? The question of “which one is better” is familiar in public relations because PR is forever being a cast against advertising benchmarks.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

5W PR

APRIL 21, 2023

It includes blog posts, photos, videos, reviews, and social media posts. UGC can provide photos, videos, reviews, and social media posts for brands to use in their marketing efforts. Consumers can create blog posts and videos about a brand’s products or services. What is User-Generated Content?

Consumer 88

Consumer Video Social Media Community 88

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. However, blogging is one of the leading tools in any brand’s content marketing strategy. Q: How did the NYPL decide to start a blog program? Do you have examples?

Community 120

Community Mobile Blogging Publicity 120

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. Leverage the Aftermath: Keep the momentum going.

How To 78

How To Ethics Measurement Creativity 78

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. Content Marketing Lesson #2: Showcase stellar examples. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Solo PR Pro

DECEMBER 5, 2023

Use forums, social media, and your own clients to identify problems that are not being solved. For example, clients may have a great content plan and strategy but struggle with writers who can nail their brand voice. Actionable Insights: Assess Your Services: Look at what you offer and how it can be standardized and scaled.

YouTube 99

YouTube Course Financial Education 99

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Forrester also suggests that owned, social and earned media become as important, if not more important, than paid media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Influencing across earned, owned, social and paid media. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

5W PR

APRIL 11, 2023

Leveraging Social Media Companies can leverage social media to build up buzz for an upcoming IPO. Paid social media advertising is another route to reach a wider audience. These stunts must draw attention, be relevant to the business and be publicized via media and social media channels.

Publicity 88

Publicity Financial Banking Social Media 88

5W PR

NOVEMBER 16, 2023

UGC includes reviews, testimonials, images, videos, and social media posts created by customers to promote a brand. Customers tend to trust the opinions and experiences of their peers over traditional advertising. Leveraging social media Social media platforms are a fertile ground for UGC.

How To 78

How To Community Customer Service Tools 78

5W PR

MAY 30, 2023

For hotels or resorts, for example, they may need to hire additional housekeeping staff, front desk staff, and maintenance personnel to meet the increase in demand. For example, a hotel or a resort may need to stock up on towels, bedding, and other supplies. This makes it easier for companies to make any necessary improvements.

Tourism 97

Tourism Hotels Travel Meeting 97

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. Instagram Reels are short videos within the Instagram platform that offer brands the same quick advertising format that TikTok offers. Take Panera Bread as an example.

Video 148

Video Brand Branding Instagram 148