Ishmael's Corner

MAY 25, 2015

If a journalistic-grade narrative underpins the native advertising — storytelling techniques, visual and useful and/or informative — I don’t think people care where the content originates. Between the editorial-like design and photography with attitude, it’s easy to forget you’re reading native advertising. I’ve changed my mind.

Advertising 60

Advertising Advertising Journalism Storytelling 60

Cision

DECEMBER 20, 2017

A characteristic that sets content marketing apart from direct advertising is that you don’t always need to be selling outright — that’s what makes digital content so engaging. A company that sells similar products, Old Spice , also branches out to related topics in its advertising but gears it toward a different audience.

Industry 222

Industry How To Insurance Insurance 222

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Prohibition

JANUARY 29, 2024

Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience. Serve value Your audience’s time is precious, so ensure every word counts. Provide actionable insights, tips and thought-provoking analysis. Keep it engaging Remember, you don’t have to be over-professional.

Blogging 62

Blogging SEO Engineering Mobile 62

5W PR

SEPTEMBER 19, 2023

This content can take the form of articles, videos, infographics, webinars, and more. While organic content builds genuine relationships and trust, paid advertising ensures broader visibility. In a world where information is at people’s fingertips, brands must produce content that’s relevant, valuable, and shareable.

Viral 78

Viral Digital PR Storytelling Reputation 78

Buzzstream

FEBRUARY 1, 2024

— Pitching to Someone Who Doesn’t Advertise Guest Posts Not everyone asks for guest posts, but you may still be able to convince someone to share your post. If you’re interested, I can write this article for you. You can see an example of my recent work on a similar post in [Publication]. Let me know! but the link seems missing.

Pitching 87

Pitching Infographics Survey Resources 87

ImPRessions - Crenshaw Communications

APRIL 18, 2019

A CEO speech at an industry conference will work beautifully as a series of blog posts or bylined articles. Survey results can easily become infographics or the centerpiece of a customer newsletter. Or, boost it with cost-effective paid social advertising.

Infographics 149

Infographics Retail Resources Employee 149

Newsfile

JANUARY 30, 2024

This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Or, what if your competitor has some great articles available online?

Trends 105

Trends YouTube Video Social Media 105

Prohibition

APRIL 13, 2023

Convert To Infographics Infographics are an effective way to share information visually. If your video content contains a lot of data or statistics, turning it into an infographic is an excellent way to provide an easier, more ‘consumable’ piece of content for your audience, which they can read and understand quickly.

Video 62

Video Infographics Social Media Instagram 62

Onclusive

MAY 10, 2018

It works really well for long lead stories, reminding me to check back three, four, six months later when an article finally is published. According to longtime industry vet Emily Scherberth: “It’s crucial that PR pros become skilled in market research, just as advertising agency folks have been for decades.

Storytelling 230

Storytelling Technology Tools Infographics 230

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. Once you have produced the content like a video, blog, infographic or photo montage, choose a syndication site that works best for your needs and budget.

Infographics 102

Infographics Fashion Advertising Advertising 102

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. WebpageFX predicts that by next year, 90% of online content will be video. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Newsfile

JANUARY 24, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Another alternative is if you know which of your past articles were most popular, you can ask ChatGPT to brainstorm variations of these ideas. Or, what if your competitor has some great articles available online?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

NOVEMBER 24, 2015

This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles. But this changing environment has upset those who rely on advertising revenue from their YouTube videos. . Media outlets aren’t pointing towards fair use to defend the use of other’s material.

Examples 120

Examples Viral YouTube Infographics 120

Presspage

NOVEMBER 6, 2017

What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Putting a dollar value on media coverage and using it to compare with advertising costs is problematic for a number of reasons.

Measurement 97

Measurement Comparison Advertising Advertising 97

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. For your brand, this could be in form of something static, such as an article, to shine a light on a particular issue and how purchasing your problem can benefit them.

Digital PR 62

Digital PR Analysis B2C Examples 62

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Visuals (photos, infographics, etc.). What that looks like in real life : Our CNN article drove roughly 4,000 potential customers and nearly 14% of them took some sort of action on bacon.com. Compare that with digital advertising, in which.02% Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR Fuel

JULY 5, 2020

Instead, they should read like an article you can read in the newspaper or magazine with timely, relevant information that would interest readers. They can also include photographs, media, or infographics depending on the topic. Over time, your website will receive a regular boost in traffic without any paid advertisements needed.

Writing 52

Writing How To SEO Infographics 52

ReimaginePR

JULY 18, 2016

It’s no surprise that videos are more likely to be shared than articles these days because most of us are just too busy, overworked, or unfocused to read long articles. How many more videos do you share than articles? How many more ‘likes’ or shares do you receive when you post a video versus an article?

Video 120

Video Infographics Brand Branding 120

Cision

MAY 29, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. So what can marketers do to ensure content gets seen?

How To 129

How To Content Marketing Engineering Advertising 129

Critical Mention

JANUARY 3, 2018

Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. Learn what makes a compelling visual, be it a photo, video or infographic, so you can contribute to this part of the campaign as well. Now, public relations practitioners are expected to deliver real ROI.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Doctor Spin

JANUARY 5, 2024

Communication Style Active Channels : Frequently uses Facebook, Threads and LinkedIn to share opinions and articles about environmental issues. Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices.

How To 52

How To eBook Corporate Groups 52

Communications Conversations

FEBRUARY 6, 2015

In this edition of the Talking Points Podcast, Kevin and I talk about an interesting article by Contently last week that laid out all kinds of interesting stats about real-time marketing “war rooms” (wow–expensive!). https://www.thinkwithgoogle.com/infographics/for-football-fans-its-more-than-just-a-game.html. “The

Viral 60

Viral Marketing YouTube Enterprise 60

5W PR

JUNE 28, 2018

Integrating visuals like infographics, pictures, and videos into the marketing mix can give brands the edge when it comes to engaging with important customers. The best way to make sure that a target market shares the stories a PR agency creates is by adding sharing buttons and brand hashtags to the bottom of each article or publication.

Storytelling 60

Storytelling Infographics Agency Strategy 60

5W PR

JULY 15, 2020

published an article tracing the evolution of media kits from the 1960s until today. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Evolution and History of Media Kits. In March 2020, digital newsroom designer pr.co Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. To accomplish this, PR teams can secure speaking opportunities, contribute articles to industry publications, and participate in relevant industry discussions.

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

MAY 3, 2019

The time required from our clients is minimal, compared to the time commitment of collaborating on a bylined article for a trade publication. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. And for God’s Sake, Podcasts are Not Advertising.

Company 113

Company Interviews Print Pitching 113

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. What’s their writing style, what’s their background, is there a common thread in their articles? You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

PRSay

MAY 18, 2016

*This article was provided by Cision, a PRSA partner. If they visualized the data in a chart or infographic. This article was provided by Cision, a PRSA partner. The big data revolution has pushed the public relations industry forward. No longer should gut feeling or instinct be the sole determinant for strategy and progress.

Data 106

Data Meeting Measurement Guidelines 106

Buzzstream

AUGUST 13, 2018

DA 40-70: These are sites with good authority that are great to reach out to about on page links, updating articles, and low-touch pitches. For example, if a journalist has just covered the most common bad sleep habits, they will be unlikely to be interested in your infographic about “The Five Most Common Bad Sleep Habits”.

Google 117

Google Measurement Advertising Advertising 117

Beyond PR

JANUARY 20, 2017

I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Think back a few years when you read a certain kind of newspaper article. Here’s what you need to know about this rising trend. Advertorials are Dead.

Brand 40

Brand Branding Small Business Advertising 40

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Solo PR Pro

OCTOBER 18, 2022

Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications. Our favorite work integrates services across some or all of these areas, based on the client’s needs, goals, messages and target market.

Media Relations 97

Media Relations Media Social Media Internal 97

Cision

JANUARY 16, 2017

The odds are that Adobe generated some of the source data for these articles and posts. Vugo is an advertising platform used by rideshare drivers to make additional income when driving for Uber or Lyft. Every November or early December, you may read granular details about how retailers perform on Black Friday and Cyber Monday.

Data 120

Data How To Retail Ethics 120

Sword and the Script

DECEMBER 17, 2016

As always below are three articles I’ve read and recommend for your perusal. However, the analytics the company provides is questionable, according to reporting by Mark Bergen in a Bloomberg article titled, Facebook Measurement Mistakes Test Advertisers’ Ardor. 1) Four Flaws in Facebook Measurements. Facebook Inc.

Analytics 60

Analytics Data Report Measurement 60