Agility PR Solutions

SEPTEMBER 19, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free” advertising this past August when its sassy Fried Chicken Sandwich battle went viral on Twitter—and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 80

Twitter Viral Marketing Advertising 80

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Unveiling surprising facts or data can also make your online PR content go viral. However, not all of them may be the key to boost your digital PR.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

MARCH 13, 2018

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills.

Trends 199

Trends Corporate Employee Analysis 199

NewsWhip

JUNE 2, 2020

Marketing and Advertising. Turbine Labs, a new player in the marketing game, offers a fresh take on brand intelligence with a concentration on leveraging “small data” for big brands. Reebok: reactive marketing and newsjacking. Leigh Fatzinger, CEO and Founder. —. Company Size. 25-50 employees. More customer stories.

Case Study 78

Case Study Study Viral Data 78

Burrelles Fresh Ideas

OCTOBER 31, 2023

Cost-Effective In contrast to conventional advertising or marketing initiatives, newsjacking can prove to be a budget-friendly tactic. Given newsjacking’s reliance on real-time news, viral material, and trends, having the correct media monitoring (including social media) in place is essential.

Ethics 102

Ethics Trends Social Media SEO 102

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Brands are beginning to over-rely on data and measurement.

Trends 150

Trends Communications Employee Enterprise 150

5W PR

MAY 18, 2018

Marketing comes in many different shapes and sizes. Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. However, digital marketing isn’t the only way to connect with your audience.

Company 96

Company Marketing Social Media Analytics 96

NewsWhip

SEPTEMBER 1, 2022

If we approach old marketing and comms problems with the same old tools and solutions, we are seriously missing a trick. The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention.

Brand 78

Brand Branding Data Viral 78

Shift Communications

MARCH 25, 2015

This convo with my friend got me thinking about all the other myths about PR and marketing that must be out there these days. Here are five of their favorite misperceptions about PR and marketing along with some thoughts on the reality behind each of them. “If All marketing pros are PR pros.” – Emily Mong , SHIFT Austin.

Marketing 60

Marketing Advertising Advertising Pitching 60

Konnect Agency

JANUARY 17, 2020

The digital landscape changes almost daily, with new tools and utilities that add more ways to connect, track and maximize social media marketing performance. The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large. Continued growth of influencer marketing.

Social Media 87

Social Media Trends Media Instagram 87

Cision

MAY 12, 2017

The free version of the tool lets you monitor up to 10 backlinks and 2 domains for each request, while the paid versions let you perform a thorough analysis of the backlink profile. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. AdWords Placement.

Google 259

Google Digital PR Mobile SEO 259

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Let’s start with my favorite.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

APRIL 5, 2017

As marketers, we typically stay away from touchy political issues. Marketers shouldn’t be afraid of dealing with real news. Rallies against Kellogg’s after it pulled its advertising from Breitbart. We need to look at history and how anger has changed the markets. Time Magazine ’s April 3 rd cover asked, “Is Truth Dead?”

Report 225

Report Media Advertising Advertising 225

Doctor Spin

APRIL 6, 2023

The strategy is inspired by Derek Halpern, former blogger on marketing psychology at Social Triggers. Derek Halpern, who wrote about marketing psychology, named this approach the superhero solution. Analysis David can’t beat Goliath using his size or raw strength, but he has an advantage in speed and accuracy from a distance.

Strategy 52

Strategy Real Estate Case Study System 52

Buzzstream

MAY 2, 2024

In terms of using social platforms to be a knowledge leader, building your brand within a marketing category is like building equity in yourself that you can then take forward to whatever’s next. He did this really interesting analysis of the, like 12 companies that. They get a new customer from LinkedIn every single week.

Internal 118

Internal International Insurance Insurance 118

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

ReimaginePR

JUNE 6, 2016

2: Situation Analysis. 8: Paid Advertising. Next, you need to determine how much you’ll set aside in your budget for paid advertising. Plus, social media advertising can be very affordable at times (costing under a nickel for a click), so it’s a great investment to consider making. #9: Are your profiles up-to-date?

Social Media 120

Social Media Media Instagram Advertising 120

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Image by Diggity Marketing via Unsplash, CC0.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Sword and the Script

OCTOBER 22, 2016

It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR. Pop-up forms work.

Web 60

Web Google Mobile B2B 60

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. What if what we know in marketing is holding us back? Inspired: 15 of the best digital metrics Ever wondered how digital businesses track and measure their marketing?

Tools 136

Tools Publicity Measurement SEO 136

ZudePR

MAY 17, 2016

Advertising legend David Ogilvy agreed: On the average, five times as many people read the headline as read the body copy. Did you know that 80 per cent of people read a headline while only 20 per cent will read the rest? So crafting a powerful one is important. In this online world.

How To 60

How To Tools Writing Viral 60

Sword and the Script

MARCH 22, 2016

Finally, there is more competition, and from a blend of competitors from SEO agencies to digital marketing. Sentiment analysis, for example, looks mighty interesting in a dashboard, but with a few outliers, it’s hard to find a pragmatic business application. Marketing (Still) looks more like PR. A Trend in Client Service.

Survey 60

Survey System Trends Small Business 60

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Let’s start with my favorite.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

MAY 12, 2017

The free version of the tool lets you monitor up to 10 backlinks and 2 domains for each request, while the paid versions let you perform a thorough analysis of the backlink profile. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. AdWords Placement.

Google 64

Google Digital PR Mobile SEO 64

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. A senior marketing executive/customer service representative and; A skilled and experienced team of copywriters. Who will liaise with the affected departments, such as marketing and communications? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62