The Hoffman Agency

SEPTEMBER 18, 2020

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies. A hybrid approach for PR agencies and media companies. So what’s the solution?

Agency 74

Agency Industry Tools Software 74

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. I started my career at General Electric. Ever one of us has this capability.

Twitter 208

Twitter Software Retail Agency 208

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future.

Agency 92

Agency Trends Marketing Survey 92

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences.

Technology 141

Technology Crisis Management Social Media Training 141

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Prohibition

OCTOBER 25, 2023

TikTok updates its content posting software TikTok are forever evolving with the times and has now launched an update to its Content Posting software. Paying users also have the option to limit comments – a big update for brands who may struggle with negative interactions or troll comments.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you. What is GDPR? GDPR applies to you.

Publicity 163

Publicity Marketing Privacy Advertising 163

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. If you have a PR agency, definitely get them to do it! The ones where everybody wins don’t hold much legitimate PR value. How do go about entering awards?

B2B 295

B2B Industry Company Case Study 295

Stephen Waddington

JULY 28, 2020

Meltwater is a relative upstart founded as a media monitoring and business intelligence software business. Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. Until recently few PR agency or communication team budgets had a line item for tools.

Tools 135

Tools Software Enterprise Measurement 135

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. How best can we optimise our advertising campaign to ensure strong, positive results across all our ads? Pixel, custom audiences, Facebook advertisers. 2) RETARGETING. 5) VIDEO CONTENT.

Facebook 110

Facebook Advertising Advertising Creativity 110

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. In this case, with PR software, I was both of those things. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Did you know? Check out our services.].

Technology 167

Technology Publicity Software Pitching 167

5W PR

MAY 30, 2023

Tourism businesses can use social media, email marketing, and other advertising channels to promote themselves and highlight any special summer events or deals. They can use software to manage inventory and track customer data. It’s important to consider upgrading the business website to handle more traffic.

Tourism 97

Tourism Hotels Travel Meeting 97

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated.

Company 88

Company Strategy Publicity Advertising 88

ImPRessions - Crenshaw Communications

JULY 16, 2019

In March, the health-care-related debt collector American Medical Collection Agency discovered it had been breached for over a year! Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . Our client SecureAge has done this, offering three different versions of its APEX software.

Company 213

Company Case Study Airlines Study 213

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. By hiring a PR agency, you will get a fresh set of eyes looking at your business and your objectives. As PR agencies handle multiple clients across multiple sectors, they tend to develop a list of different contacts as they operate.

Company 62

Company Software Crisis Management Agency 62

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? billion global market for Media Intelligence/PR software and information solutions.” Minor Mentions Muck Rack is offering free access to their software for college and university professors to give students “hands-on experience” PR tech. But what’s older is still news.

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

There are far too many tired, empty words used in news announcements and other content prepared by PR agencies or their clients. When it comes to business software, customers may expect to hear about “end-to-end solutions” or a “suite of scaleable offerings.”

Real Estate 225

Real Estate Software Leadership Advertising 225

Sword and the Script

JUNE 2, 2015

He seemed willing to give us a go (where the CMO playbook usually involves switching agencies after the second down), and there’s no doubt we were enthusiastic about it, but there was one big problem: a lack of everything. 6 Tips for Getting the Most out of your PR Agency. Treat your PR Agency as an extension of your team.

Agency 60

Agency Construction Leadership Corporate 60

Maxim Behar

SEPTEMBER 5, 2021

I happen to meet you right after the World Communication Forum in Davos, Switzerland, where you had discussions with the best PR specialists from around the world. - The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media.

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This is reflective of a traditional view of public relations.

Interviews 98

Interviews Publicity Technology Social Media 98

5W PR

FEBRUARY 16, 2021

What it found is that Instagram appeared to be the rising star among advertisers in 2020. Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020.

Social Media 88

Social Media Healthcare Brand Branding 88

Sword and the Script

JULY 20, 2021

Paid advertising. There are many digital advertising options available that meet your budget and your goals; however, it requires some experimenting. Typically, B2B audiences are on LinkedIn, but depending on your industry or location they may prefer Facebook.

B2B 172

B2B Company Marketing SEO 172

Sword and the Script

OCTOBER 1, 2020

and found, as a result of the pandemic, the top three changes businesses have made in hiring are: 54% are conducting remote interview and onboarding 42% have shortened the hiring process; and 42% are advertising fully remote jobs. >>> Can your agency bring big ideas and execute? Give our services a try.

Survey 99

Survey Trends Marketing Creativity 99

Sword and the Script

JULY 31, 2018

Businesses rent audiences all the time with advertising. At its core, advertising is selling access to an audience another business built and owns. FiscalNote is building out a government relations software that combines data, analytics and workflow. Looking for an agency partner that can both bring creative ideas and.

Publicity 60

Publicity Software Government Content Marketing 60

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Campaigns also win when client-agency partnerships are strong and the players are fully engaged. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement. The third category is the company that relies on a sound mix of PR and advertising.

Advertising 147

Advertising Advertising Pitching B2B 147

PR 20/20

OCTOBER 11, 2018

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. Curata builds software to help content marketers grow leads and revenue. Sitecore is a software development company providing web content and customer experience management solutions. Personalization.

Tools 71

Tools Marketing Enterprise Software 71

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. The problem might not be where, when or how content is presented, but rather the content topics themselves.

Data 92

Data SEO Guidelines Advertising 92

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. We put a lot of hopes in it, and many of them are justified. Host: Welcome!

Radio 59

Radio Ethics How To Writing 59

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 118

Software Case Study Advertising Advertising 118

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. A practicum exercise to put what we’ve learned into actionable recommendations for the agency. Agency Practicum.

Training 72

Training How To Course Software 72

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Ishmael's Corner

FEBRUARY 18, 2015

Stepping back for a minute, the genius of Google’s advertising model for search lies in allowing companies to be very specific in who they target. Now compare securing media coverage to creating an advertisement. There’s a reason advertising agencies aren’t in the PR business and PR agencies stay away from traditional advertising.

SEO 60

SEO Software Advertising Advertising 60

Sword and the Script

SEPTEMBER 11, 2018

Salesforce positioned itself as the antidote to software as it brought predictable pricing and short-circuited premise software implementations. It used to be we had three choices: Rent a medium with advertising; Earn coverage in a medium by being useful; or. Looking for a content marketing agency partner that can both bring.

Software 97

Software Comparison Measurement Content Marketing 97

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This is effectively native advertising, which Cision says is “proven to be more trustworthy.” CommsTech does seem like the broader category. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

Konnect Agency

MARCH 29, 2021

At Konnect Agency, a Los Angeles public relations agency, we understand the importance of differentiating yourself from other companies and competitors. The majority of strategies will include anything from social media, advertisements and press releases. Some helpful tools would be Google Analytics and CRM software.

Strategy 52

Strategy Communications Software Data 52