Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This is effectively native advertising, which Cision says is “proven to be more trustworthy.” AI-assisted pitches. “AI Cision US Inc. Listen and hear.

Publicity 85

Publicity Survey Enterprise Pitching 85

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

JULY 20, 2021

Paid advertising. There are many digital advertising options available that meet your budget and your goals; however, it requires some experimenting. Pitch your content to industry publications to ensure the right people see your message. Online publications. Nurture your growing audience.

B2B 174

B2B Company Marketing SEO 174

Sword and the Script

JUNE 2, 2015

He seemed willing to give us a go (where the CMO playbook usually involves switching agencies after the second down), and there’s no doubt we were enthusiastic about it, but there was one big problem: a lack of everything. 6 Tips for Getting the Most out of your PR Agency. Treat your PR Agency as an extension of your team.

Agency 60

Agency Construction Leadership Corporate 60

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This is reflective of a traditional view of public relations.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 68

Analytics Report Technology Pitching 68

Frederik Vincx

MARCH 25, 2016

Till now it mostly seems to be part of sales pitches of PR agencies trying to steal away the budgets of digital, SEO and advertising agencies. I’m a software builder. We all know the theory, but I haven’t seen many communications teams put PESO to practice. What’s next? Why am I doing this?

Communications 60

Communications Software SEO Meeting 60

Konnect Agency

MARCH 29, 2021

At Konnect Agency, a Los Angeles public relations agency, we understand the importance of differentiating yourself from other companies and competitors. The majority of strategies will include anything from social media, advertisements and press releases. Some helpful tools would be Google Analytics and CRM software.

Strategy 52

Strategy Communications Software Data 52

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. 2017 PR Takeaways. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication. Can you automate the pitching process? Humans do not scale. Can PR be automated?

Advertising 60

Advertising Advertising SEO Software 60

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Million and Eyes the U.S.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. This has been accentuated by cuts to editorial staff, and increasingly, a slow but steady shift towards advertisements masquerading as news. Blending editorial and advertising. Conflicting interests. Talk to Us!

Journalism 64

Journalism Brand Branding Advertising 64

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . It’s worth noting Pinterest also has a foundational track record with social media advertisers.

Tools 60

Tools Pinterest Marketing Media 60

Burrelles Fresh Ideas

JUNE 6, 2023

Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. Imagine your grandpa trying to download software on his new iPhone, and you get the picture. I asked several friends in marketing and communications what their companies are doing. Within seconds, you have a high-quality draft.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

MAY 14, 2019

It’s important to underscore that this briefing is the primary source of my observations and that I didn’t actually touch the software. From my perspective this works something like Outbrain or Taboola – except those are advertising distribution networks – and this focuses on third-party coverage. Also, please read the Pitches!

Case Study 117

Case Study Software Data Web 117

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Most who are familiar with the concept of a Big Idea know it from the world of advertising. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax.

Insurance 204

Insurance Insurance Advertising Advertising 204

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

SEPTEMBER 24, 2016

Taking repeatable tasks, mapping them out, streamlining the process and then using software to get part of the work done. Beyond PR 101: 3 Truly Unique Pitching Tips [UML]. Working with the Advertising Machines . In marketing, most of the tech tools are simply automation, described with great editorial liberty.

Marketing 60

Marketing Creativity B2B Ethics 60

Sword and the Script

OCTOBER 17, 2017

love awards and accolades” which are an “elaborate scheme to sell advertising”. More recently has taken up a role with a new legal software startup called Firm Analytics that is being spun out of the Law Offices of James Scott Farrin. You don’t need to be a big shot so, send us a pitch ! a) Integrity of the Profession.

Marketing 68

Marketing Ethics Interviews Meeting 68

Sword and the Script

JANUARY 17, 2023

1) I’ve modified the list to only cover those software providers that are in my assessment primarily or heavily focused on PR and communications. All-in-one PR software incumbents. Briefing: Notified by Intrado is a Promising PR Software Tool that Supports 5 Central. All-in-one PR software startups. Prezly (Belgium).

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

FEBRUARY 2, 2021

While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”.

Software 121

Software Technology Advertising Advertising 121

Where the Fishermen Ain't

OCTOBER 25, 2013

The “operating system” (OS) of PR exists in a semi-proprietary form across various companies, agencies and practitioners. For example, think about the many ways pitches —certainly a core feature in PR’s OS—have been examined in public and, when maladroit, mercilessly criticized. I will be detailing them during my talk on Sunday.

Publicity 39

Publicity Wikipedia System Community 39

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. The other day, I asked ChatGPT to do a pitch for me, and it gave me this four paragraph long pitch.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 189

Marketing Content Marketing Data Social Media 189

Shift Communications

NOVEMBER 25, 2014

You’ve spent thousands or maybe even millions of dollars on marketing automation systems , CRM software , email marketing , public relations , advertising , and more, and yet the results are not there. You may find out about publications that your PR agency or team can pitch your stories to. Christopher S.

How To 147

How To Advertising Advertising Customer Service 147

Sword and the Script

JULY 18, 2017

Consumer technology has had a serious impact on expectations for business software. Why, the business user asked, can I unwrap a new mobile device an intuitively understand how to use it, but the business software I use at work requires several hours or days of training? Like the media, the audience has fractured too.

Trends 75

Trends Marketing Software Media 75

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. It’s most apparent with PR agencies that are changing their structures. PR has EXPANDED.

Creativity 150

Creativity Web Social Media Data 150

wiredPRworks

APRIL 29, 2020

In the early internet, if people wanted to advertise, they had to contact the website owner and create deals to advertise. When major advertising networks and DSPs came along, they consolidated all the inventory. It’s a much more efficient advertising ecosystem for both advertisers and consumers.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

In the early internet, if people wanted to advertise, they had to contact the website owner and create deals to advertise. When major advertising networks and DSPs came along, they consolidated all the inventory. It’s a much more efficient advertising ecosystem for both advertisers and consumers.

Creativity 52

Creativity How To Engineering Advertising 52

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute.

Television 120

Television Interviews Engineering Tools 120

Sword and the Script

OCTOBER 31, 2017

It’s pretty hard to sell a product to a target market that doesn’t have the human resources to implement or run the software. If someone trusts you enough to subscribe don’t abuse it by immediately sending a sales pitch. Tips for inviting raised hands: Advertising on your own platform. Rent-to-own strategy. Reporting on data.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. Want to be part of the Off Script series?

Marketing 62

Marketing Technology Data System 62

Flatiron Communications

MAY 2, 2017

I thought I’d list a handful of those on which I’ve come to depend: MuckRack : Some years ago, I co-developed an app called MatchPoint, which surfaced the names of reporters to “pitch” based on their body of work versus their job titles or reporting beats alone.

Tools 45

Tools Twitter Report Pitching 45

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

Sword and the Script

JULY 9, 2019

In 2016, an email marketing agency in the UK called AlchemyWorx tested 21 billion emails and found no real difference in the subject line length. Marketing, Advertising, Public Relations: Tuesday 4:00 p.m. Please read the Pitches! Sometimes longer ones performed better, and sometimes short ones did. Publishing: Monday 3:00 p.m.

Study 92

Study Marketing Data Analysis 92