Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. In this case, with PR software, I was both of those things. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Did you know? Check out our services.].

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This is reflective of a traditional view of public relations.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? billion global market for Media Intelligence/PR software and information solutions.” At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it. But what’s older is still news.

Internal 147

Internal International Tools Software 147

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. We put a lot of hopes in it, and many of them are justified. Host: Welcome!

Radio 59

Radio Ethics How To Writing 59

Maxim Behar

SEPTEMBER 5, 2021

I happen to meet you right after the World Communication Forum in Davos, Switzerland, where you had discussions with the best PR specialists from around the world. - The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media.

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

OCTOBER 11, 2018

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. Phrasee uses AI to write better marketing language than humans. Production.

Tools 71

Tools Marketing Enterprise Software 71

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. The problem might not be where, when or how content is presented, but rather the content topics themselves.

Data 92

Data SEO Guidelines Advertising 92

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Campaigns also win when client-agency partnerships are strong and the players are fully engaged. Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Myth #2: PR is free advertising.

Advertising 147

Advertising Advertising Pitching B2B 147

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This is effectively native advertising, which Cision says is “proven to be more trustworthy.” CommsTech does seem like the broader category. Cision US Inc.

Publicity 86

Publicity Survey Enterprise Pitching 86

Ishmael's Corner

FEBRUARY 18, 2015

Stepping back for a minute, the genius of Google’s advertising model for search lies in allowing companies to be very specific in who they target. Now compare securing media coverage to creating an advertisement. There’s a reason advertising agencies aren’t in the PR business and PR agencies stay away from traditional advertising.

SEO 60

SEO Software Advertising Advertising 60

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. Despite the book’s age and the fact it was written by an advertiser, I was amazed at how relevant was to my day-to-day work. The sleeve was long since gone, but otherwise, the book was in fine condition. And that was that.

Advertising 60

Advertising Advertising Print Interviews 60

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. This has been accentuated by cuts to editorial staff, and increasingly, a slow but steady shift towards advertisements masquerading as news. Blending editorial and advertising. Give our services a try.

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. However, Sean Czarnecki published an informative write up on the report. Where does the time go? billion into M&A activity.

Analytics 68

Analytics Report Technology Pitching 68

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. As a result, campaigns are often dry, serious, and?—? just a bit boring.

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

DECEMBER 10, 2016

The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. Sixty-five percent of marketing leaders said they plan to increase their spending on digital advertising, with 23% expecting a significant increase and 42% anticipating a slight increase.”.

Marketing 60

Marketing Survey B2B Study 60

Sword and the Script

MAY 13, 2017

Isn’t that sort of like buying an advertisement with an ego? Mr. Brooks writes that a “mistake most brands make is treating influencers as a direct marketing sales channel.”. Is your agency bringing creative thinking to the table? There’s a lot of murkiness to it as well. Also see: Influence or Popularity? Talk to Us!

Strategy 77

Strategy Marketing Measurement B2B 77

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. The median salary at PR agencies rose to $90,000 from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. The consumerization of IT was notable because if forced business software vendors to up their game.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

MAY 14, 2019

It’s important to underscore that this briefing is the primary source of my observations and that I didn’t actually touch the software. From my perspective this works something like Outbrain or Taboola – except those are advertising distribution networks – and this focuses on third-party coverage. 8) PR tech brief assessment.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

SEPTEMBER 24, 2016

Taking repeatable tasks, mapping them out, streamlining the process and then using software to get part of the work done. Working with the Advertising Machines . That’s my takeaway from an agency view piece for AdAge called How to Not Lose Your Marketing Job to a Machine. Google and Facebook take this to the next level.

Marketing 60

Marketing Creativity B2B Ethics 60

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. Big Ideas in PR.

Insurance 204

Insurance Insurance Advertising Advertising 204

Sword and the Script

FEBRUARY 2, 2021

While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. Mark Weiner has joined Cognito , a marketing agency.

Software 122

Software Technology Advertising Advertising 122

Cision

OCTOBER 19, 2017

But unless you have a full-time SEO expert on staff, it can be frustrating to find the right keywords when you’re in the middle of writing a blog post, creating a web page or writing a press release. The simplest way to create a keyword library is to use a spreadsheet, though there is also keyword database software available.

Brand 208

Brand Branding How To SEO 208

Sword and the Script

JANUARY 17, 2023

1) I’ve modified the list to only cover those software providers that are in my assessment primarily or heavily focused on PR and communications. This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. All-in-one PR software incumbents.

Technology 94

Technology Software Resources Pitching 94

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 124

Privacy Google Advertising Advertising 124

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Specialist firms will grow.

Real Estate 120

Real Estate Technology Data Agency 120

Sword and the Script

JULY 18, 2017

Consumer technology has had a serious impact on expectations for business software. Why, the business user asked, can I unwrap a new mobile device an intuitively understand how to use it, but the business software I use at work requires several hours or days of training? 1) The media landscape is fractured. 2) Channels are interactive.

Trends 76

Trends Marketing Software Media 76

Flack's Revenge

OCTOBER 14, 2019

Norm is a former ad agency copywriter and creative guy, so perhaps it is not surprising that he chose communication as a theme. Please tell me about your background; I understand you come from the advertising field? I worked on staff as a creative director/copywriter at ad agencies in New York and london.

Communications 227

Communications Creativity Advertising Advertising 227

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Solid storytelling, writing and editing skills are still very much in demand.

Communications 97

Communications Marketing Pitching Technology 97

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62