Mindful Marketing

AUGUST 27, 2022

What’s more, as younger Japanese are drinking less than their elders, the sobering trend seems likely to continue. ” Given that in many countries, alcohol advertising is commonplace – on television, in magazines, and on billboards – why have many taken issue with Sake Viva on social media?

Advertising 82

Advertising Advertising Government Consumer 82

Prohibition

DECEMBER 19, 2023

From new AI tools to major brands pulling budgets from advertising on X, we cover all of the updates that you should be keeping up on. Meta new lead gen and content creation options to help in the festive period To help advertisers with festive promotions, Meta has announced a new update to its lead gen campaigns.

Advertising 62

Advertising Advertising Social Media Tools 62

Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world.

Advertising 62

Advertising Advertising Social Media Twitter 62

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

5W PR

APRIL 26, 2024

Collaboration and Authenticity: The Group Black x Lele Pons panel discussed the growing trend of creators teaming up to create new brands on top of their individual ones. As brands continue to adapt and innovate, understanding these key trends will be crucial for staying ahead in an increasingly competitive market.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Tom guides us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies.

B2B 77

B2B Trends Strategy Marketing 77

5W PR

SEPTEMBER 13, 2022

When it comes to investing in digital marketing, it’s important for companies to stay on top of the latest trends in this industry to invest in the right strategies. Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads.

Trends 78

Trends Pinterest Product Launch Instagram 78

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

Konnect Agency

APRIL 20, 2023

However, a new trend has emerged in the space in recent months, known as “deinfluencing.” ” This blog post will explore what de-influencing is, how it impacts the marketing world, and what to expect from it. Why should we pay attention to the deinfluencing trend? What is Deinfluencing?

Trends 52

Trends Marketing Ethics Consumer 52

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 95

Agency Trends Marketing Survey 95

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. media) or ‘dot-agency’ (.agency) agency) domain. Yep, hundreds.

Trends 120

Trends Leadership Small Business Analytics 120

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Like it or not, applied AI, virtual twins, distributed infrastructure, and other industry-changing technology trends aren’t going away.

Technology 266

Technology Television Web Social Media 266

Shift Communications

FEBRUARY 14, 2022

Spreading advertising dollars over several influencers that cover a diverse range of people can result in an ROI that’s just as good — if not better than — putting all your eggs in one basket. This post was contributed by our partners at TEN35, an advertising agency transforming brands through culture.

Trends 78

Trends Marketing Consumer Community 78

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

JANUARY 22, 2019

When a message goes out, is it public relations or advertising? If that sounds a lot like advertising to you, that’s understandable, because advertising does seek to perform some of those same functions and create some of those same results. While PR and advertising do often intersect, there are some key differences.

Advertising 74

Advertising Advertising Enterprise Print 74

5W PR

SEPTEMBER 7, 2017

Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. How can companies embrace the authenticity trend in a way that works for their brand? A trusted influencer promoting your product or service can often do more for sales and awareness than a traditional advertising campaign.

Trends 108

Trends Airlines Social Media Crisis 108

Shift Communications

APRIL 13, 2022

In our new blog series, our social specialists analyzed what’s working (and not) on the primary social networks. Using prospect lists and integrations into a company’s CRM and other platforms like ABM ad platform Madison Logic, advertisers can reach the right accounts and analyze which are generating leads/engaging with content.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

5W PR

DECEMBER 7, 2020

This may be laid to marketers and advertising pros, most of whom are under 40 years of age. The post Social Media Trend Forecast: 2021 and Beyond appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. What should be a concern to brands that market to that 45% of the U.S.

Social Media 103

Social Media Trends Media Policies 103

Shift Communications

MAY 10, 2022

In our new blog series, we talk what’s working (and not) across key social channels. What’s working — adapting trending content: What does Taylor Swift’s Red (Taylor’s Version) album and holding a penny up to exposed prongs in a light socket have in common? They both trended on TikTok at one point.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. Traditional models of PR measurement no longer work (i.e. A new approach. How does MMM work?

Media 243

Media Analysis Measurement Advertising 243

5W PR

MARCH 13, 2024

Craft blog posts that weave captivating narratives, destination guides that go beyond the tourist traps, and videos that capture the soul of the destination’s offerings. Paid advertising Paid advertising can boost organic reach in travel marketing campaigns. Public relations Media wields significant influence.

Travel 78

Travel Consumer Strategy Transportation 78

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience. Raising Brand Awareness On a National Level.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience. Raising Brand Awareness On a National Level.

Agency 52

Agency Local Newspapers Interviews 52

Prohibition

FEBRUARY 20, 2023

For more insight on the impact of this, you can read our blog post here. For more interesting articles from us check out these posts: The Ultimate Guide to Facebook Advertising Six Tips To Get Better Investment On Your Facebook Ads Why Have My Social Media Ads Stopped Working? Unfortunately, in a post-IoS 14.5

Social Media 62

Social Media Advertising Advertising How To 62

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Whether it’s exceptional taste, health benefits, sustainable packaging, or a unique ingredient, the USP should be the foundation of the beverage advertising campaign.

Brand 78

Brand Branding How To Advertising 78

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. Traditional models of PR measurement no longer work (i.e. A new approach. How does MMM work?

Media 221

Media Analysis Measurement Advertising 221

5W PR

NOVEMBER 20, 2023

One major trend is audio-first marketing, which takes advantage of the popularity of audio content like podcasts and streaming music. It represents a significant shift in the advertising landscape, and brands that adapt to these changing preferences stand to benefit. This strategy allows brands to connect with consumers in unique ways.

Marketing 78

Marketing Advertising Advertising Consumer 78

Polaris

DECEMBER 10, 2014

It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. I’d rather have blog subscribers.”. But interruptive marketing is also used to describe traditional TV and radio advertising, email sent to you without permission and unsolicited direct mail.

Blogging 183

Blogging Comparison eBook Case Study 183

5W PR

SEPTEMBER 28, 2023

It involves selecting the best advertising and communication channels. Developing a media plan Create a comprehensive media plan that outlines the selected channels, the frequency of advertisements, and the timing of placements. It involves negotiating and purchasing advertising space or airtime on selected media platforms.

Media 78

Media Advertising Advertising Analysis 78

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. This includes diverse models, actors, and real customers in the advertisements. Create special promotions or campaigns for these occasions.

Strategy 78

Strategy Marketing Local Groups 78

5W PR

MARCH 29, 2024

Consumers are more prone to trust this kind of information, viewing it as unbiased compared to in-your-face advertising. By providing valuable insights and commentary on industry trends and issues via media channels, companies can establish their brand as a reliable information source.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. This trend will continue to grow in the future, with more platforms investing in live video capabilities.

Video 118

Video Social Media Media YouTube 118

5W PR

OCTOBER 10, 2023

Users can access news, trends, videos, and articles on a wide range of topics. Fear of missing out (FOMO) The fear of missing out on the latest trends or experiences can drive social media and consumer behavior. Paid advertising Consider using paid social media advertising to reach a wider audience.

Social Media 88

Social Media Consumer Media Crisis Management 88

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. CTV ad spend alone will rise to $7 billion by year’s end.

Privacy 156

Privacy Advertising Advertising Data 156

5W PR

JANUARY 24, 2024

Consumers are more likely to believe the experiences of their peers than traditional advertising. Staying relevant and trendy Health and wellness brand trends are dynamic, and UGC helps brands stay relevant. By tapping into this trend-sharing behavior, brands can align themselves with the latest industry developments.

Brand 78

Brand Branding Community Consumer 78

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. We have previously written a blog all about Advantage+ and how it can help your campaigns. DoubleVerify is here to maximise brand safety and ensure Meta is delivering the results where it should be.

Advertising 62

Advertising Advertising LinkedIn Video 62