Onclusive

SEPTEMBER 7, 2023

The Future of AI for the PR & Communications Industry As technology advances, so do the opportunities it presents. What challenges generative AI has created for PR pros that need to monitor and generate content. What challenges generative AI has created for PR pros that need to monitor and generate content.

Technology 195

Technology Video Industry Blogging 195

Agility PR Solutions

FEBRUARY 14, 2024

SEO is already the most important strategy to apply to online content, but new research from media platform and a B2B marketplace DesignRush finds that major changes are expected to make SEO even more critical for PR, marketing and content creators in 2024 as it becomes more deeply intertwined with technological advancements like generative AI, […] (..)

SEO 100

SEO Agency B2B Technology 100

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Experienced marketing consultant who helps nonprofits obtain funding” is better than “Director of Marketing” or, worse, “Nonprofit Marketing Guru” . For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Agility PR Solutions

FEBRUARY 16, 2023

Today, digital marketing has advanced significantly, and virtually every business must have an online presence to expand its reach and increase its visibility.

Social Media 177

Social Media Media Strategy Company 177

Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. After that, we’ll break down the five ways trend tracking helps PR and marketing pros, as the title suggests. These tools use advanced algorithms to sift through vast amounts of data.

Trends 195

Trends Marketing Analysis Leadership 195

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media. We need to experiment with marketing too.

Software 115

Software B2B Company Marketing 115

Sword and the Script

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. There’s an old Salesforce statistic that says B2B marketing spends $150 for every email address it acquires.

Survey 115

Survey Marketing B2B Content Marketing 115

5W PR

JANUARY 8, 2024

This can range from six months to a ͏year in͏ advance, allowing ample time for conceptualizatio͏n, product development, and the creation of comprehensive marketing strategies. Sea͏sonal campaigns Seasonal campaigns, such as those for spring, summer, fall, and͏ winter, ar͏e typically ͏planne͏d a few months in advance.

Trends 78

Trends Product Launch Consumer Analysis 78

Onclusive

APRIL 27, 2020

Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights. Data-driven insights from communications activity can also become important decision-making inputs for your marketing colleagues, your executive team, and your entire organization. Lona Therrien.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. Another good question to ask is how they actually do this, especially if there are no backlinks in your published earned media content to your website. How Onclusive measures up.

Measurement 370

Measurement How To Analysis Data 370

PRSay

FEBRUARY 2, 2024

Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. In doing so, the profession has earned itself a seat at the table of overall business metrics that have historically been ruled by lower-funnel marketing tactics, such as lead generation.

Trends 183

Trends B2C Video Measurement 183

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Be sure to space out announcements.

How To 259

How To Social Media Product Launch Construction 259

Onclusive

JUNE 28, 2022

In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers. Today, top-level executives are looking for integrated marketing communications measurement. The answer is simpler than one might think.

Measurement 195

Measurement Data Social Media Analysis 195

Onclusive

JANUARY 22, 2020

We invented Power of Voice to measure the quality of communications content, and invented PR Attribution to measure its actual bottom-line impact. How is Onclusive’s AI-driven sentiment measurement engine different from other sentiment analysis solutions on the market? . How is sentiment measured? .

Analysis 376

Analysis Measurement Engineering Analytics 376

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online.

Video 118

Video Social Media Media YouTube 118

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. It remains the primary content distribution channel for marketers. In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. When to use Facebook for B2B marketing. Target groups with thoughtful content .

B2B 344

B2B Facebook LinkedIn Small Business 344

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Publication reputation and consumer behavior.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

DECEMBER 6, 2021

The key is our proprietary newscrawler, which has stored over 5 billion articles to date and continues to capture over 6 million pieces of earned, owned, and newswire content every day – more content than any other source. Global Marketing Strategy, IFAW. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

JUNE 8, 2022

I originally started college as a marketing major, but I soon realized that maybe marketing wasn’t right for me (the required Accounting and Statistics put me over the edge). We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. Because few do.

Publicity 334

Publicity Advertising Advertising Leadership 334

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

Onclusive

APRIL 21, 2020

We recommend working with your marketing team to understand which tools they are using and can share with you. PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. Content Quality: Power Of Voice.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

We recommend working with your marketing team to understand which tools they are using and can share with you. PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. Content Quality: Power Of Voice.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

The Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. Content creation and seeding, as well as conversation fanning generates interest, attention, and ultimately a boost in business. These technology advances continue to escalate and create new challenges. Fake content.

Communications 130

Communications Social Media Employee Crisis 130

Agility PR Solutions

OCTOBER 27, 2021

After all, we live in times with significant advances in medicine and technology. The post How web design impacts content marketing in the post-COVID era appeared first on Agility PR Solutions. Who would have thought that a virus would threaten to wipe out mankind? The impact of the virus has been profound.

Web 148

Web Content Marketing Marketing Technology 148

Onclusive

DECEMBER 16, 2020

Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Corporate Analytics 221

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. However, remember that AI should not replace human-written content and creativity.

Trends 105

Trends YouTube Video Social Media 105

5W PR

NOVEMBER 3, 2023

Unlocking Fitness Marketing Ideas for Wearable Fitness Tech Wearable fitness tech is booming in today’s market, thanks to the convergence of technology and wellness. This creates a golden opportunity for fitness marketers to tap into an eager market seeking innovative solutions.

Marketing 78

Marketing Infographics Content Marketing Data 78

5W PR

JANUARY 3, 2024

Early planning Begin the preparation process well in advance. Understanding what’s currently captivating consumers will guide product development and marketing strategies. Share teasers, and behind-the-scenes content, and engage with the audience on various platforms.

How To 78

How To Analysis Resources Trends 78

Onclusive

APRIL 15, 2020

Using marketing attribution as an example of how PR can truly be tied back to business objectives and even revenue is the most effective method of building a case for PR investment. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

ImPRessions - Crenshaw Communications

MARCH 24, 2021

While it’s important to identify and stick with a consistent brand personality for social content, there are times when social content becomes stale. Or, the social content strategy may lag behind trends. Although voice and messaging may be a constant, one way to keep content fresh is by varying the type of media posted.

Social Media 344

Social Media Strategy Media LinkedIn 344

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. PRWeek Awards.

Conference 210

Conference Content Marketing Marketing Education 210

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. Another good question to ask is how they actually do this, especially if there are no backlinks in your published earned media content to your website.

Measurement 195

Measurement How To Analysis Data 195

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. Make Onboarding Work Hard.

Agency 310

Agency Measurement Meeting Reputation 310

Shift Communications

MAY 24, 2022

Influencer marketing is still on a bull run, and we are all in. It has become an essential arm of any consumer marketing program. But nowadays, influencer marketing strategy is not just about finding social media stars with big followings to post your products and news. Partner with “real people” content creators.

Strategy 97

Strategy Marketing Guidelines Creativity 97

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

A recent example is a survey we designed for Lotame , a leading unstacked data solutions company that works with marketers, ad agencies and publishers. . The exclusive was published in advance of a wider outreach, setting the stage for additional media conversations. Branded content pays long-term dividends.

How To 334

How To Media Healthcare Survey 334

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92