Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. It has truly taken the pain out of PR reporting.

Tools 370

Tools Report Comparison Media 370

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 105

B2B Survey Pitching Software 105

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. billion in market value. Digital Storytelling: The Future of PR. Meanwhile, PR only reached $16.5

How To 223

How To Marketing Storytelling Measurement 223

Cision

JULY 20, 2017

Ask anyone in the comms industry, two of the biggest earned media challenges we face are, 1: targeting the right content through the right channel to the right influencer, and 2: when all is said and done, attributing meaningful business value to said engagement. We look forward to continuing the transformation of the earned media industry.

Communications 0

Communications YouTube Analytics Instagram 0

Cision

APRIL 6, 2017

At the Forrester Consumer Marketing Conference held in New York on April 6th, marketing and insights leaders from Adobe, Forrester and Cision shared how they listen to improve marketing communications. At the same time customers have become more values based. It is clear that brand perception monitoring is becoming mission critical.

Marketing 237

Marketing Conference Data Consumer 237

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? This Cision-owned media distribution platform boasts a network of over 3,000 newsrooms (like The New York Times, ABC News, BuzzFeed and more). . But are they really?

SEO 279

SEO Print Financial Product Launch 279

Cision

MARCH 15, 2017

Cision (@Cision) March 11, 2017. Whaling shared her own experience as an agency owner and CEO who is vocal on social media about women’s issues and many politics as a whole. Full disclosure, Cision is one of those clients and can to attest to the quality of their work!). Cision (@Cision) March 11, 2017.

Brand 305

Brand Branding Consumer Social Media 305

PRSay

JUNE 28, 2023

Cision is a proud sponsor of PRSA. Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. Absolutely.

Brand 136

Brand Branding Infographics How To 136

Cision

NOVEMBER 9, 2016

If you are running for office and no one is tweeting about it, you are likely going to lose your election. Cision has monitored the U.S. In fact, the growth we saw largely included discussions about FBI Director James Comey’s letter to Congress on Oct. Data still has value. Issue-led Election Cycle. Social polling works.

Twitter 322

Twitter Policies Healthcare Data 322

Sword and the Script

JUNE 6, 2023

Finally, about 40% either have no plans to use it, or simply aren’t sure. It’ll be interesting to see if the value proposition remains when Google and Microsoft embed gAI into their word-processing software. Three paragraphs into this press release , Cision announced Brandwatch renewed its partnership with Twitter.

Survey 144

Survey Software B2B Pitching 144

Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. I’m Jay Baer, founder of Convince and Convert , New York Times bestselling author and digital business celebrity.

Video 205

Video Journalism Social Media Study 205

Cision

SEPTEMBER 12, 2017

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media. Companies in technically savvy industries are also more likely to value the potential of earned media.

Measurement 223

Measurement Media Financial Technology 223

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Cision’s State of the Media report shows that trust in earned media outpaces that for other forms of content. Think again.

B2B 170

B2B Brand Branding Education 170

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

Cision

AUGUST 22, 2017

I’m doing just that at Cision , a company that’s grown very quickly over the past few years through a series of mergers, acquisitions, and technological innovations. Cision has skyrocketed in growth over the past few years. Recently, we launched our IPO and realized that this was the ideal time to rebrand Cision.

Company 267

Company How To Employee Customer Service 267

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Cision offers “guaranteed editorial placement”. Cision offers “guaranteed editorial placement”. But generally, the value of these pick-ups is small and diminishing.

Software 118

Software Case Study Advertising Advertising 118

Cision

MAY 25, 2017

This week for the Cision World Tour NYC, we crowded into a packed house full of orange seats to hear from some of the top media industry influencers the Big Apple had to offer. This is a point Cision’s CEO Kevin Akeroyd highlighted in talking about the ‘media paradox.’ Why is this?

Advertising 272

Advertising Advertising Storytelling Media 272

Cision

DECEMBER 5, 2017

Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Sharing content via Cision Distribution is an extremely effective tactic to reach new audiences, boost engagement and drive demand. Yes, I’m talking about blogging. I know you know that. million words.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

OCTOBER 17, 2017

You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate. ” The Cision® media database makes this process easier, but many journalists and PR practitioners note that using a media list requires research to demonstrate that your pitch would be a good fit.

Pitching 275

Pitching Public Affairs Report Guidelines 275

Cision

JULY 5, 2017

Because this word is so nebulous, it becomes hard to define, but I take it as creating value for an audience without ulterior motives. You stay true to your company values and impart them through your content. How can your brand really offer value? Knowing your customer is about being a good citizen. Remove the Mask.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

Cision

JULY 27, 2017

However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire. Ask about trends they see in the marketplace, and how brand doing at keeping up. Don’t just write this feedback down — actually do something about it. Taking risks is what brands are all about. Sales are up.

Brand 231

Brand Branding Employee Data 231

Cision

JANUARY 18, 2018

As a refresher, earned media refers to any site or blog (even social media mention) where a journalist, blogger, or influencer talks about your brand without being paid to. Whatever the reason you’re being talked about, it’s a good thing. Anyone who clicked on the link would see a major media brand talking about Cision.

Strategy 276

Strategy How To Media Infographics 276

PRSay

JULY 21, 2020

On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. At the end of the day, it’s about making real change, and you should look to competitors as partners in these conversations.

Communications 188

Communications Brand Branding Crisis Communications 188

Cision

OCTOBER 16, 2017

For journalists and influencers, this is a huge, ongoing problem and something we take very seriously at Cision. Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches.

Media 149

Media Pitching Data Technology 149

Cision

NOVEMBER 28, 2017

Why Earned Media Value (EMV) And Influencers Over Paid Media? With companies like Cision implementing new impact models and analytics tools to demonstrate hard ROI on earned media, and show where those conversions are taking place, earned media has earned a spot at the main table with paid and owned — and looks to be the future.

Small Business 245

Small Business Media SMB Pitching 245

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Cision

APRIL 26, 2017

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. Journalists value news releases and want brands to provide high quality content.

Infographics 266

Infographics Brand Branding Video 266

Cision

MARCH 15, 2016

Trust the software that more corporations, trade associations, membership organizations and labor unions used to file their 2015 year-end disclosure reports with the FEC than any other vendor software: Cision (formerly Vocus) PAC compliance software. This marks the fifth consecutive year Cision has received the honor. The Top 1,000.

Software 120

Software Corporate Government Data 120

Cision

JULY 19, 2017

After talking to countless of holiday gift guide editors, influencers and bloggers about what makes them pick your pitch for their gift guide pages, we rounded-up the most important takeaways for a successful holiday PR campaign. Once you determine the right outlets you will know the best value for your audience. Find that person.

Pitching 235

Pitching Print Creativity Blogging 235

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 252

Brand Branding YouTube Social Media 252

Cision

SEPTEMBER 28, 2017

As my boss, Cision CEO, Kevin Akeroyd, explained to Adweek , “Big brands cannot suddenly pull out in any kind of mass-scale way. If these studies were more purist about defining earned media, I believe the numbers would be higher. At Cision, we’re still purists. The result was an all-boats-rise in the advertising market.

Media 230

Media Measurement Advertising Advertising 230

Cision

SEPTEMBER 19, 2017

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). And you hear journalists complain about this lack of differentiation in how the PR community pitches them. About nine percent of journalists fall into this category.

Social Media 247

Social Media How To Media Journalism 247

Sword and the Script

NOVEMBER 26, 2019

A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. I had a chance to catch up with the product management team working on the Cision Impact product. I had a chance to catch up with the product management team working on the Cision Impact product.

Publicity 89

Publicity Media Advertising Advertising 89

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. While dealmakers always have a logical thesis and cool buzzwords like “unlocking value” the thing they overwhelmingly underestimate is culture. Cision releases internal DE&I report.

Software 85

Software Internal International Pitching 85

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. Take Advertising Value Equivalency (AVE), for example. AVE is impression-agnostic. You see what’s wrong here?

Measurement 215

Measurement Media System Tools 215

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

Cision

JANUARY 17, 2018

That’s why Cision recently updated its tip sheet, 10 Ways To Get More Earned Media , which walks through some best practices on forging the right relationships with journalists. Please think about the journalist you are reaching. Would you like to write about how blockchain is changing the jewelry business? Write about it.’”.

Pitching 215

Pitching Journalism Construction Writing 215