Deirdre Breakenridge

DECEMBER 11, 2015

Can you believe it’s December and 2015 is coming to a close? Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Bianchi Biz Blog

MAY 13, 2022

It’s no wonder. They’ve spent thousands of dollars in outside expenses and tens of thousands of dollars of professional time to craft the perfect strategy and proposal … only to find out that they never really had a chance. Other times, it was a poorly structured and operated RFP process that involved all the wrong agencies.

Agency 76

Agency Automotive Mobile Exercises 76

Communications Conversations

JANUARY 2, 2019

” Just something about it. But nevertheless, there it is: personal brand. But, over the last 8-10 years I’ve learned a lot through the process of building my own “personal brand” (man, it sounds even worse when I’m talking about myself!). That’s a waste of time. It’s just not.

Brand 98

Brand Branding LinkedIn Facebook 98

Sword and the Script

FEBRUARY 12, 2019

times more likely to publish new posts weekly or even more often; They are twice as likely to go back an update older post; and. Of course, correlation is not causation, but the circumstances are such it’s clearly more than mere coincidence. At that time, the average post was just over 800 words.

Blogging 104

Blogging Survey B2B Analysis 104

OnePitch

MAY 12, 2022

How did your time as an on-air reporter at CNBC prepare you for the role you have now? That means creating the right story and understanding what works and what is a surefire way to kill a story. 1.) It’s not as much about what you say as how you say it. Read below for the entire interview with Eric Chemi: 1.)

Strategy 52

Strategy Interviews Pitching Energy 52

Maxim Behar

OCTOBER 15, 2023

Host: Hi, you're with The Career Show podcast. The podcast tells the stories of the most successful Bulgarians and their lessons for career, business, and life. It's hard to say. Is that one of the reasons? Maxim: It's a bit of a poor translation. and the other person says, "Leave it. Maxim: Hi, Sasho.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 20, 2022

Be careful whose advice you buy, but be patient with those who supply it. Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Communications Conversations

NOVEMBER 20, 2019

And partly because some people apparently think I’m a full-time recruiter (insert smiley face emoji here)! If so, where should I start? It’s really where I started honing my PR chops 20 years ago! It’s really where I started honing my PR chops 20 years ago! Because that’s the key.

Meeting 74

Meeting Banking Energy Company 74

Communications Conversations

NOVEMBER 11, 2022

It led directly to numerous jobs earlier in my career. And, over the last 13 years as an independent consultant, it’s been the lifeblood of my business. That sounds about right. Why did I schedule and attend all these meetings? Why did I schedule and attend all these meetings? Here’s my math.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Communications Conversations

DECEMBER 11, 2017

Kendra was working as the director of communications and PR at Starkey at the time, and luckily for me, we wound up working together for a few years. I say luckily because I could tell right away in meeting Kendra was the type of person I wanted to remain friends with (client or no client). No, say it isn’t so!

Insurance 60

Insurance Insurance Sports Groups 60

Doctor Spin

JANUARY 27, 2022

Is it even possible to avoid stress in public relations? It took me three whole years to get back into mental shape. Let’s get right into it: Table of Contents. In a world where everything is instantaneous, it can be challenging to slow down. Why are PR jobs so stressful? Are we … weak?

Publicity 52

Publicity How To Industry Study 52

Communications Conversations

MAY 14, 2015

A few weeks ago, on the Talking Points podcast, Kevin Hunt and I discussed a guest post over on Mark Schaefer’s blog about the demise of blogging–or, as the author titled it, “Why the economics of blogging are diminishing.” I’m just going to stop right there. Because it’s helpful.

Blogging 60

Blogging Writing Instagram Strategy 60

Communications Conversations

FEBRUARY 17, 2016

And, for good reason. The first two above definitely play into how well you’ll do when it comes to uncovering new clients, but without the hustle, it’s all for not. Why add needless overhead to the equation? ” Sure, I spend a bit of time at CoCo, but I really just use that for the conference room space.

Meeting 60

Meeting Trends Web Conference 60

Communications Conversations

MARCH 9, 2015

The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). It’s a familiar story. Person starts publishing on LinkedIn out of curiousity. Until, they are basically blogging on LinkedIn, as I like to call it. After all, that’s what blogs are for, right?

LinkedIn 60

LinkedIn Company Employee Corporate 60

Shift Communications

JUNE 1, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Take from it what works and leave behind what doesn’t work! Take from it what works and leave behind what doesn’t work! says: 63,000.

Blogging 60

Blogging Facebook Video Content Marketing 60

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By The in-housing trend in PR isn’t entirely surprising.

Agency 92

Agency Trends Marketing Survey 92

ZudePR

MAY 31, 2015

But need reassurance that it’ll pay off. You are finding it more and more difficult to get your company’s message heard. But need reassurance that it’ll pay off. You are finding it more and more difficult to get your company’s message heard. And we were questioning why. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

DECEMBER 19, 2016

It's ready for primetime! If you're new to content marketing, read " How To Get Started with Content Marketing " now. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. Here’s an example of how HubSpot maintains a library of its marketing resources. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. According to Bloomberg , a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. One of them was me, Zude PR. You’re a fan of honesty.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Waxing UnLyrical

NOVEMBER 7, 2010

The PRapalooza recap (and show) from Joe Hackman’s Building Bridges podcast. Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. Do you really need another reason? I’ll give it to you: palooza! Arik lays it out nicely and neatly for you. Why: As we in the U.S.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

PR Conversations

APRIL 21, 2016

I have long been a believer that “language shapes consciousness,” primarily in regards to deliberate words chosen, particularly when reasonable, more-inclusive and dynamic terms exist. Good relationships start with a thorough understanding of what it is your stakeholders value the most.”.

Employee 40

Employee Internal International Corporate 40

Waxing UnLyrical

DECEMBER 5, 2010

So I started going through my Reader, clicking through to more posts shared by my Facebook friends than I ordinarily do, and realized – much to my chagrin – that I don’t give nearly as many props to my community as I like to think I do. I feel like an idiot saying that, but it’s true.

Facebook 80

Facebook Twitter Measurement Blogging 80

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Many things are said to make the world go around. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. The top trend in media right now is the evolution of the multimedia journalist. The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. The top trend in media right now is the evolution of the multimedia journalist. The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Waxing UnLyrical

OCTOBER 7, 2019

It’s an essential aspect of today’s digital marketing landscape. It’s exactly what it sounds like – marketing tactics that focus on content. It refers to a multitude of practices that help share information, advice or entertainment. What does it include? So what does content marketing mean?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93