Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

APRIL 2, 2024

However, I thought the HARO news was worth delving into again since the service is being shuttered today – according to an email that was sent to subscribers at the end of March. And now onward with this month’s PR Tech Sum. >>> >>> Need an extra pair of hands? You must create a new account at connectively.us

Reddit 174

Reddit Software B2B Technology 174

PRSay

NOVEMBER 23, 2021

The PR profession has been around longer than Disney songs, and Alan Menken and The Sherman Brothers probably weren’t thinking about communications while penning their captivating tunes. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Publicity 164

Publicity Airlines Education Community 164

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Communications Conversations

FEBRUARY 21, 2020

I leave that to people like Susan Beatty and her 3:30 a.m. I live near 3-4 different Starbucks. Take a peek at the social communities for my biggest client (of 10 years now!), This is a group of senior-level communicators at the biggest companies in town (General Mills, Toro, Medtronic, etc.) Drive to nearby Starbucks.

Social Media 157

Social Media Media LinkedIn Tourism 157

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

At Crenshaw Communications , we work across a broad portfolio of tech clients to develop and execute successful PR campaigns. Some Asian markets, particularly mature ones like China and Singapore, have formal, hierarchical structures and business communication, requiring a long-term commitment to building relationships and alliances.

Mobile 156

Mobile Local Technology Trends 156

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ To put it another way, predictions are equal parts analysis and aspiration. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Utilize their News section to get your latest PR and communications insight. Share Tweet Share.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Transparency. Brand humanization. Personalization. Employee advocacy. Organize quizzes.

Social Media 156

Social Media Trends Media Instagram 156

Solo PR Pro

MAY 25, 2021

For example, LinkedIn trends toward white, middle-aged men with college degrees making $75+. Meanwhile, TikTok trends younger Hispanic and African-American women with lower incomes and some college. YouTube trended younger (18-29), more affluent (college educated $75+) and urban. Twitter trended much younger. Surprised?

Social Media 103

Social Media Report Pinterest YouTube 103

Doctor Spin

OCTOBER 11, 2023

Despite all the talk of AI clones and deepfakes, the vtuber trend is more lo-fi than that. Still, it’s quite technological. The virtual on-screen avatar is controlled by a real human using facial tracking hardware and a microphone. The hardware registers your facial expressions and voice to animate the avatar in real-time. 2023, October 9).

Wikipedia 52

Wikipedia YouTube Twitter Agency 52

MaccaPR

JANUARY 28, 2022

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski , associate director of social media for Life Time and Aaron Komo, senior brand manager for social and community at Noom – reveal their predictions for digital marketing trends in this New Year.

Social Media 62

Social Media Marketing Media Instagram 62

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. I’d like to extend a special thanks to Steve Lubetkin , who expertly produced the show (seriously, watch it and see!), 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

JUNE 13, 2023

It’s been trending in that direction for years. So, how can PR improve their odds in media relations? So, how can PR improve their odds in media relations? A good way is to spend some time understanding their world – that is how reporters and journalists see their work. Don’t mislead a reporter. click image for higher resolution) 2.

Journalism 126

Journalism Media Relations Report Survey 126

NewsWhip

DECEMBER 22, 2021

Before diving into the report’s content, Quigley and Nicholson introduced a poll to quickly test the audience’s ability to identify a viral story, offering four headlines to choose from, one of which had over 3 million engagements in 2021. “65% I don’t think there was as much tactical cross communication as there maybe needed to be.”.

Sports 148

Sports Viral Corporate Analysis 148

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Think: bloggers, influencers, podcasters and so on.

Media Relations 147

Media Relations Media Print Software 147

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. That is a pure communication function right there. That is a pure communication function right there. ‘Tis the season – predictions are the order of the day and the PR industry is no different. Content strategy. However, only 31% have a documented strategy.

Trends 124

Trends Data-Driven PR Data System 124

Deirdre Breakenridge

APRIL 13, 2015

The 2015 PRESSfeed Media Trends and Online Newsroom Study shows that only 30% of the Fortune 100, 10% of the Fortune 500 and a scant 5% of the Inc. Only a handful of companies in the US offer embed codes with their videos: 9% of the Fortune100, 5% of the Fortune 500 and 3% of the Inc. A savvy few have grabbed it. News video.

Video 150

Video Trends Radio Newspapers 150

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI. How accurate is it?

Employee 133

Employee Software Survey Tools 133

Cision

AUGUST 30, 2016

Yet, this is our world today and our “new normal” as communicators and crisis management teams. Scenario planning isn’t just about brainstorming all of the what-ifs one time and developing a canned statement ready to deploy across social and communication channels. This isn’t the Communications Only Club. Keep your eyes peeled.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Note that different social media sites have distinct audiences: Facebook - a social network where a broad range of people, businesses and group communicate .

Social Media 75

Social Media Marketing Media Instagram 75

Cision

APRIL 27, 2016

Holly Beverly, vice president of Rogers & Cowan, says brands need to move beyond traditional methods of communication to meet the needs of their audience. We like to say that we’re not just on top of what’s trending and hot right now, but actually creating it. . What are communication professionals doing differently today?

Real Estate 120

Real Estate Television Technology Agency 120

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Share Tweet Share. Keep it simple to keep it mobile friendly (see image on right). .

SEO 80

SEO Strategy Engineering Mobile 80

Cision

MAY 2, 2016

Brown and Lone Rock Strategic Communications’ Chris Schein shared how they find insights in data and use them to inform strategy. Want to know how you can use data to effectively improve your communication? Watch the free webinar on demand! With a measurement program, your communication is more effective and efficient.

Data 120

Data Strategy Communications Measurement 120

Cision

JUNE 13, 2016

Cision’s Heidi Sullivan discussed the importance of integrating your communication efforts. Watch it on demand! But if you use disparate tools, you won’t reach your audience or connect with them effectively. You need to embrace a converged media workflow. At her recent webinar, “ Making PR Pop: Is Your Brand Standing Out In The Crowd?

Communications 120

Communications Measurement Newspapers Software 120

Critical Mention

NOVEMBER 5, 2019

Once you get into the rhythm of communicating with your audience, they’ll start to grasp your brand’s voice. Track trending organizations and keyword topics to compare your social media marketing strategy to your competitors’. Social media communication shows other clients that your organization cares about its customers.

Social Media 105

Social Media Media Customer Service Radio 105

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Search Engine Watch. Social Media Today. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

FEBRUARY 11, 2016

In PR, there’s no telling what trends will last and what won’t, which means PR pros always need to be on their toes. In this interview, she reveals what it was like to work in the White House, the major communication trends that have affected the PR industry and how to adapt to those ever-evolving trends.

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

Cision

APRIL 10, 2015

Many PR pros who aim to get coverage in high-visibility media outlets and at a national level often overlook great opportunities available in their own communities. As one local reporter put it in Cision’s State of the Media 2015 Report : It’s highly efficient for direct communication with contacts and viewers. Familiarity.

Community 120

Community Local Pitching Social Media 120

PRSay

JANUARY 28, 2020

Can the product you’re marketing capitalize on a current trend? But being strategic with messaging isn’t just for celebrities, it’s an important part of any PR campaign or organizational branding. At MediaSource , we’re no strangers to cross-channel branding. Make your message timely and relevant. Tell a character-based story.

Case Study 169

Case Study Healthcare Film Brand 169

Deirdre Breakenridge

JUNE 25, 2018

Manchester United is ranked as the third-most valuable franchise in the world, valued at over $3 billion. This video was retweeted over 150,000 times, and the hashtag #Alexis7 was one of the top trending hashtags on Twitter. While this is still the main way to watch, there are now so many other avenues where fans can view live content.

Sports 150

Sports Television Social Media Newspapers 150

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Effective Communication.

Radio 92

Radio Television Social Media Sports 92

Burrelles Fresh Ideas

OCTOBER 10, 2023

of internet users worldwide watch digital videos each week. Communications and PR professionals are experts at shaping narratives that resonate with the target audience, and when applied to video marketing, this skill can elevate your content to new heights. In today’s digital landscape, videos and marketing go hand-in-hand.

Video 87

Video Publicity Marketing Analytics 87

Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Click to enlarge. The PR Ramifications.

Trends 120

Trends Mobile Web System 120