NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. Communications professionals are now creating a suite of best class tools to help them successfully do their job. The use of comms tools has increased as a result, but there isn’t one solution that meets every need.

Tools 78

Tools Communications Pinterest Analytics 78

Cision

APRIL 28, 2016

One-third of public relations professionals still aren’t measuring the value of their work. With so many audiences, communication channels and types of messaging, proving the impact of public relations may seem impossible, but all you need is the right measurement strategy and the will to adapt to these changes.

Measurement 120

Measurement Analytics Strategy Advertising 120

Cision

JUNE 29, 2016

Do you know whether or not your communication strategy is working? Ed Chambliss, president of Phelps, says all brands should use analytics to help guide their actions. The PR industry is constantly evolving. Why is analytics so important for PR and marketing? Analytics can tell you.

Analytics 215

Analytics Measurement Big Data Data 215

Cision

MAY 25, 2016

Jeff Monford, managing director at The Pollack PR Marketing Group, says successful communication starts with understanding your organization, why it is unique and how it can help solve your audience’s problems. What are you most excited for in your new role as managing director at The Pollack PR Marketing Group?

Enterprise 227

Enterprise Groups Policies Conference 227

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. This will help everyone adopt the talking points agreed upon.

Communications 210

Communications Measurement Tools Enterprise 210

Cision

MAY 18, 2016

With so much noise, how can your brand cut through and stand out? Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications.

Corporate 159

Corporate Groups Local Enterprise 159

Cision

SEPTEMBER 1, 2016

Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. How did you get your start in PR? I started in PR by interning at a boutique PR firm called Noreen Heron & Associates (now Heron PR) in Chicago the summer going into my junior year.

Pitching 159

Pitching Privacy Resources Travel 159

Cision

MAY 3, 2016

That skillset gives them an advantage in the PR world as they know the facts needed to develop a pitch that is compelling and newsworthy. As a communication professional, you will be drafting media pitches, key messages and all sorts of copy. Ask yourself, “What’s at stake if the world doesn’t know about this brand or product?”.

Pitching 0

Pitching Training Media Relations Newspapers 0

Sword and the Script

DECEMBER 8, 2020

Communicating during mergers and acquisitions can be overwhelming, but it doesn’t have to be as tough as we make it. Consider your audience and prioritize communicating with your employees. You might treat them as segments with specialized communications above and beyond the standard plan. They could have just asked.

Internal 92

Internal International Employee Leadership 92

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, says in order for your communication to be effective, you need to understand what motivates your audience. How do you help brands create communication that inspires action?

Crisis 0

Crisis Reputation Study Trends 0

Cision

JULY 27, 2016

If you can’t clearly illustrate how someone’s donation will make an impact, you won’t be able to convince them to support your organization. Monique LeNoir, national director of communications at United Negro College Fund, says that nonprofits need to consider the human element when asking for donations.

Nonprofit 120

Nonprofit Local Travel Social Media 120

PRSay

OCTOBER 12, 2018

What’s on the mind of PR professionals these days? The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. When you don’t have dollars, then you should be setting up brand partnerships. Make sure you follow the journalists you work with.”—

Conference 98

Conference Internal International Storytelling 98

Cision

JULY 20, 2016

Your brand’s effectiveness depends on communicating its story in a way that resonates with audiences. Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise. How did you get your start in PR?

Leadership 120

Leadership Local Pitching Social Media 120

Polaris

JANUARY 13, 2015

If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. One common belief is that PR practitioners are “good with people.” However, if your aim in hiring a PR pro is to achieve business results, look beyond the friendly smile for the following signs.

Agency 100

Agency eBook Measurement Creativity 100

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched.

Television 120

Television Pitching Journalism Interviews 120

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. No, that doesn’t mean just creating videos. Amplification.

Storytelling 117

Storytelling Video Strategy Analytics 117

PRSay

OCTOBER 8, 2019

This is the time for communications professionals to step up and take control. From staying ahead of the story by conducting continuous media monitoring to knowing when and how to communicate both internally and externally, we run through our steps for managing a crisis. Learn from your mistakes and learn some more.

Crisis 87

Crisis Internal International Conference 87

Cision

OCTOBER 20, 2016

Your communication is only as strong as your relationships. Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. How did you get your start in PR and communications?

Television 120

Television Public Affairs Pitching Healthcare 120

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. And what fueled it has been working with incredible mentors and leaders in both publishing and PR.

Fashion 120

Fashion Pitching Journalism Social Media 120

Onclusive

MAY 31, 2017

I figured out how much time and energy the project would cost our team and compared it to potential ROI of client retention, client satisfaction, and brand recognition. “Not only does the vacuum give me a coverage report of where it cleaned, but also the time it took to clean!” I shouted in excitement. You love data!”. She was right.

Data 150

Data Resources Engineering Film 150

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. However, in PR, there are also many myths (alternative facts?) Myth #1: Anyone can do PR. Google “DIY PR” and you will get tons of results. Myth #2: PR is free advertising.

Advertising 147

Advertising Advertising Pitching B2B 147

Cision

JANUARY 28, 2016

PR professionals are always looking to better understand journalists, and Stuart Pfeifer has the inside scoop. In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR?

Journalism 120

Journalism Newspapers Writing Report 120

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

B2B 102

B2B Twitter Brand Branding 102

PRSay

JUNE 26, 2017

This necessary career step can be challenging, but with a few easy tips it also offers personal and professional growth opportunities for you and your team. Make your own management style. When I first started with Litzky PR , I learned invaluable lessons from my manager that still resonate today. Balance work and play.

Meeting 107

Meeting Employee Instagram Agency 107

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. This will help everyone adopt the talking points agreed upon.

Communications 78

Communications Measurement Tools Enterprise 78

Cision

APRIL 28, 2016

Too many brands are churning out uninspiring content, and your audience is ignoring it. Then, figure out how your brand can solve those problems. Then, figure out how your brand can solve those problems. That makes this role, and what I’m doing to support all those things, a differentiator for the firm.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

JULY 14, 2016

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. What drew you to the PR industry? I have learned how to multitask.

Travel 120

Travel Agriculture Tourism Internal 120

Shift Communications

JANUARY 4, 2016

What does the future hold for public relations professionals? In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. We marketers and communicators have killed the infographic. What should we be keeping an eye on? Trend #1: Interactive Infographics.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Shift Communications

JUNE 24, 2016

Public relations professionals often make mention of the concepts of earned, owned, and paid media. Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and public relations. Brand Building: Capturing Attention. Build awareness.

Advertising 109

Advertising Advertising Strategy Publicity 109

PR Fuel

NOVEMBER 24, 2020

While many people assume that you only need to think about public relations when something goes wrong, the best way to develop good PR for your business is to send out regular press releases and stay on top of your public image. How do you get on top of the PR game? Include anecdotes that are true to your brand story.

Publicity 52

Publicity SEO Advertising Advertising 52

MaccaPR

OCTOBER 2, 2017

First and foremost, Hispanic marketing does not mean just translating PR or ad copy into Spanish. First and foremost, Hispanic marketing does not mean just translating PR or ad copy into Spanish. By the way, it’s a mistake for marketers to think that all Latinos in America speak Spanish, or only Spanish. chili peppers.

Insurance 74

Insurance Insurance Interviews Marketing 74

Beyond PR

MARCH 3, 2016

Thought leadership: it’s vital to brands big and small, established and new. With so many seasoned subject matter experts available to speak on a given topic or trend, it’s a challenge to distinguish yourself when pitching journalists and other media professionals. Not quite sure how to follow through?

Pitching 75

Pitching Media Leadership Examples 75

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. This may include making changes to the company’s business or its business operations. The days when we could sit back, relax and hope for the best are long gone.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

MaccaPR

AUGUST 8, 2016

You’re probably wondering what cats have to do with my agency life at Maccabee Public Relations and our field of marketing communications. Cats have anchored viral marketing campaigns and TV spots , become influencers courted by big brands and generated huge online buzz while being America’s second favorite pet by a wide margin.

Agency 48

Agency Marketing Viral Internal 48