5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being.

Consumer 78

Consumer Ethics Trends Mobile 78

Agility PR Solutions

MARCH 7, 2024

With an ever-growing multitude of channels, marketing strategies and transaction options—not to mention competitors—many B2C companies might think that the odds are stacked […] The post 2024 consumer behavior trends in focus: New research examines what influences—and what de-influences—today’s purchase decisions appeared first on Agility PR Solutions. (..)

Trends 98

Trends Consumer B2C Strategy 98

Agility PR Solutions

FEBRUARY 4, 2024

Technology advancements give retail marketers and communicators some terrific advantages when it comes to understanding consumers, but it’s a double-edged sword in other ways.

Consumer 98

Consumer Retail Brand Branding 98

Agility PR Solutions

JANUARY 17, 2024

As 2024 kicks into gear, we at Horowitz are concentrating on the shifts in entertainment, media, and technology that will most certainly impact consumer attitudes and behaviors in the next 12 months.

Technology 103

Technology Trends Media Consumer 103

5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. As the world looks ahead to 2024, several key retail trends are poised to shape the industry. In 2024, retailers will focus on blending in-store and online shopping for a seamless experience.

Retail 78

Retail Trends Policies Consumer 78

Agility PR Solutions

JANUARY 3, 2024

New research from experience management firm Qualtrics uncovers some key shifts on the horizon that are poised to widen the […] The post Top CX trends to expect in 2024: New research uncovers 4 important shifts that will define the consumer experience this year appeared first on Agility PR Solutions.

Trends 103

Trends Consumer Brand Branding 103

Burrelles Fresh Ideas

MARCH 19, 2024

As we stride through 2024 toward Spring Break and the Summer travel season, a new era of exploration and innovation is unfolding, reshaping the landscape of travel experiences and hospitality services. With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year.

Travel 90

Travel Trends Tourism Transportation 90

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. CES 2024 is a major event, and early planning allows for comprehensive strategy development and execution. Highlighting innovation CES 2024 is a platform for innovation.

How To 78

How To Analysis Resources Trends 78

5W PR

FEBRUARY 29, 2024

This year, KBIS 2024 did not disappoint, offering a glimpse into the future of domestic living with a host of exciting insights and trends that caught our attention. This trend underscores a growing consumer appetite for seamlessly integrated tech in domestic spaces, emphasizing convenience, efficiency, and an elevated living experience.

Trends 78

Trends Technology Consumer Resources 78

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. In 2024, we expect the in-person conference landscape to continue to rebound with many thought leadership “pillar” events retaking their position as the places for ideas to be shared and the future to be explored.

Trends 116

Trends Communications Conference Leadership 116

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space. Don’t believe us?

Automotive 110

Automotive Technology Transportation Trade Shows 110

Bianchi Biz Blog

APRIL 3, 2024

It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers. of Energy, the U.S. Dept of Transportation and more.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

Agility PR Solutions

FEBRUARY 7, 2024

Consumers use them for digital purchasing, as well as in-store for product research. New research from mobile-industry growth acceleration platform Liftoff examines the app landscape in 2024, and how app marketing professionals are responding to today’s challenges.

Trends 103

Trends Mobile Marketing Consumer 103

5W PR

JANUARY 17, 2024

The Consumer Electronics Show (CES), held annually in Las Vegas, stands as a pinnacle industry event, bringing together leaders in the space to unveil cutting-edge technologies that are set to shape the future of consumer lifestyles. In 2024, smart connected home products will take care of it for you. One of the darlings?

Trends 78

Trends Healthcare Technology Consumer 78

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Konnect Agency

MARCH 20, 2024

And just like that – Expo West 2024 has come and gone – leaving our team buzzing with excitement over the incredible innovations and trends taking over Anaheim. A remarkably impressive event every year, ExpoWest was filled with some truly fresh ideas and innovations that will shape the food and beverage industry in 2024.

Trends 52

Trends Agriculture Instagram Energy 52

Bianchi Biz Blog

OCTOBER 19, 2023

CES 2024 – the largest in-person independently audited tech event in the world – continues to gain momentum and is on track to surpass the 2023 version of the show in terms of the number of attendees, exhibitors and global media. And the 2024 version of the event, scheduled for Jan. CES 2024 POISED FOR GROWTH “CES 2024 is growing!

Automotive 87

Automotive Mobile Software Technology 87

Agility PR Solutions

DECEMBER 21, 2023

The firm’s 2024 Travel Trends report, based on insights from a large-scale survey of over 345,000 US-based consumers, […] The post 2024 travel trends: Potential getaway plans, dream destinations, ideal travel budgets, and more uncovered in new large-scale research appeared first on Agility PR Solutions.

Travel 103

Travel Trends Survey Groups 103

Agility PR Solutions

JANUARY 21, 2024

Considered one of the most reliable measures of the state of brand and institutional reputation, the Edelman Trust Barometer uncovers the top challenges and issues organizations face on an annual basis, and the comms giant’s analysis consistently reveals the central areas of focus for providing what consumers are increasingly looking for at the core (..)

Government 112

Government Analysis Reputation Media 112

Agility PR Solutions

FEBRUARY 22, 2024

Data security and privacy are among the biggest challenges brands and businesses are facing today, particularly in light of the swarm of breaches companies have experienced in the generative AI age, which is making earning precious consumer trust extra tough.

Privacy 108

Privacy Data Consumer Company 108

Agility PR Solutions

FEBRUARY 15, 2024

Any communicator worth her salt knows that video is the best medium for marketing to today’s consumers, but some video styles and platforms are better than others, depending on your audience.

Video 108

Video Strategy Marketing Consumer 108

Agility PR Solutions

DECEMBER 4, 2023

These predictions underscore […] The post Digital trust takes a front seat in 2024: Trend predictions for AI and cybersecurity, and the rise of the Chief Digital Trust Officer appeared first on Agility PR Solutions.

Trends 108

Trends Analysis Consumer Company 108

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero.

Social Media 86

Social Media Media Mobile SEO 86

The Hoyt Organization

JANUARY 8, 2024

This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Here are some amazing Gen Z-driven PR opportunities to take advantage of in 2024. Over half of Gen Z consumers are over the age of 18. So make sure you tap into this, too.

Consumer 90

Consumer Social Media Education Advertising 90

Institute for Public Relations

DECEMBER 12, 2023

Hootsuite analyzed how social media and artificial intelligence (AI) will play a role in ROI for organizations in 2024. A survey of 4,281 marketers and 4,508 consumers was conducted in August 2023, along with an analysis of 1 million anonymized social posts and 15,557 articles from major social media reporting organizations.

Social Media 64

Social Media Media Analysis Survey 64

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. election, and other global events.

Viral 52

Viral Video Trends Consumer 52

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. If you’d like more insight on how to succeed with PR at CES 2024, email us at bianchipr@bianchipr.com.

Technology 93

Technology Automotive Mobile Interviews 93

Reputation Us

DECEMBER 15, 2023

Taking a few simple actions provided by ReputationUs and Blue Ocean Global Technology throughout 2024 can help your organization enhance , advance and protect its valuable reputation. EIGHT REPUTATION ACTIONS TO TAKE IN 2024 Merriam-Webster crowned “authentic” as its dictionary word of the year in 2023, setting the tone for 2024.

Reputation 78

Reputation Corporate Real Estate Technology 78

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Marketing Viral 78

5W PR

JANUARY 3, 2024

Covering cutting-edge technologies, trends, and business models, the agenda delves into the swift evolution of consumer preferences across diverse sectors. Lastly, the inaugural Shoptalk Fall conference in Chicago in 2024 adds another dimension to this dynamic series. From fashion and electronics to beauty and grocery.

Retail 78

Retail Conference Trends Technology 78

Konnect Agency

JANUARY 4, 2024

2024 will be the year of Winners in a High Stakes business environment. Not to mention we have an election on the horizon that is likely to shift consumer perceptions, affect ad spends and increase the overall battle for attention spans. So if 2024 is the year you decide to join the winning circle – you know where to find us!

Ethics 52

Ethics Sports Agency Consumer 52

Konnect Agency

FEBRUARY 6, 2024

According to Insider Intelligence and Influencer Marketing Hub in 2024, marketers are projected to spend over $7.14 With so much competition, there are a few key trends to take well into 2024 that can help ensure an influencer campaign stays relevant and consistently hits the mark with the right audience.

Trends 52

Trends Banking Social Media Consumer 52

Konnect Agency

NOVEMBER 20, 2023

2024 is just around the corner, and it promises to be a year brimming with exciting opportunities and fascinating marketing trends that will shape the strategies of brands in the coming year and beyond. Every four years marks a time of chaos in the political landscape of Americans across the country and 2024 is no different.

Trends 52

Trends Strategy Crisis Management Technology 52

Bianchi Biz Blog

JUNE 29, 2023

January will be here before you know it, so it’s time to start planning for CES 2024. So, if you haven’t saved your spot for 2024, lock down your space by contacting the Consumer Technology Association (CTA). Strategy planning: Next up, start working on key messaging and defining your key objectives for CES 2024.

Mobile 75

Mobile Technology Automotive Trade Shows 75