3 Trends for Comms Pros to Watch 1 Month Into 2024
PRSay
FEBRUARY 2, 2024
Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. In doing so, backlash from supporting issues that are “off-brand” can be mitigated.
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