Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition. COVID-19 is flushing out a fiercely competitive market. But there’s plenty of opportunity. It’s understandable.

Agency 122

Agency Creativity Marketing Government 122

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.”

Social Media 179

Social Media Media LinkedIn Community 179

Communications Conversations

JANUARY 28, 2021

That’s what many social media marketers are thinking about as we start 2021. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. It’s important to market yourself to employers, have a unique point of view, be vulnerable and be authentic.

Agency 166

Agency Creativity Brand Branding 166

PRSay

OCTOBER 8, 2021

“I’m delighted that technology can help keep us connected,” she said during her keynote presentation at PRSA’s ICON 2021 on Oct. And I see an opportunity to be more creative.”. But after graduating from Harvard, she took a job at Ogilvy, and was staffed to a new type of team they started: digital marketing. “I That doesn’t fly.

Creativity 179

Creativity Facebook Technology Employee 179

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). PR places a premium on creativity in Covid era. We didn’t get here through convention.

Creativity 96

Creativity Study Ethics Publicity 96

Agility PR Solutions

AUGUST 25, 2021

When looking for a new job, over 75 percent of job seekers in creative and marketing fields put work-life balance first on their want lists, followed closely by remote work flexibility, according to a new report from staffing, consulting and managed solutions firm Cella.

Leadership 159

Leadership Report Marketing Creativity 159

Bianchi Biz Blog

DECEMBER 16, 2021

2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. Amidst all the challenges, it’s been amazing to see how our clients, colleagues and peers have prevailed with grace, patience and creativity.

Blogging 98

Blogging Automotive YouTube Mobile 98

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. They’re the continuation or peaking of the events and moves we’ve experienced in 2021. Purpose and values-based communications will become an essential part of the marketing toolbox.

Trends 385

Trends Employee Viral Advertising 385

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

NOVEMBER 9, 2020

With the future of PR looking at creative ways to run engaging events, complete projects, and manage crises, PR pros will have to handle key processes differently. That said, looking at where the PR space is headed will provide insight into how a career in PR will look like in 2021. Technology and PR. Nurturing Fruitful Relationships.

Publicity 88

Publicity Technology Industry Social Media 88

Solo PR Pro

DECEMBER 17, 2021

2021 Solo PR Pro Premium member accomplishments. Several of our members chimed in to share what they are most proud of achieving in their business in 2021. The creative campaign features actual talking trash delivering litter facts and fun in surprising settings and interviewing notable humans from around the state.

Banking 96

Banking Film Transportation Financial 96

Konnect Agency

OCTOBER 21, 2020

There is no doubt that the COVID-19 pandemic will have a long-term impact on not just people’s lifestyles, but also the way brands market to their customers. Looking ahead, how can marketers ensure they succeed, particularly in the face of the ever-changing consumer needs and behaviors? The Rise of Agile in Marketing.

Trends 52

Trends Marketing Mobile Retail 52

wiredPRworks

MARCH 10, 2022

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun.

Creativity 98

Creativity Communications Instagram Interviews 98

PR in High Definition

JANUARY 26, 2021

Having recently reflected on how comms professionals and marketers have had to adapt with Just Marketing in May last year, our thoughts are already in need of a serious update. In 2021, we will now need to prepare for the ‘next normal’. More specifically, what does that mean for comms and marketing professionals?

Reputation 90

Reputation Creativity Employee Resources 90

Mindful Marketing

MARCH 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “When is it okay to swear in an ad?” ” This headline from one of my favorite marketing publications surprised me as thought, ‘Isn’t the answer obvious?’

Marketing 100

Marketing Healthcare Study Advertising 100

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Now, as tech leaders look at their PR and marketing 2021 calendars, they see a transformed conference ecosystem. Live will return, but don’t count on it in 2021. Everybody wants IRL, but only 62% of event marketers are planning to resume in-person events in 2021. The future is hybrid.

Conference 299

Conference B2B Meeting Fashion 299

Contently - Strategy

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. This innovation is less technological and more creative. There was one exception: In April, I attended a Zoom-based gameshow thrown by my creative partner, Shane Snow.

Trends 142

Trends LinkedIn Video B2B 142

Shift Communications

MARCH 17, 2022

By Lisa Zanchi, Director, Digital Marketing. 2021 was packed with declines (looking at you, Meta) and expansion (TikTok growing rapidly like no other platform). The first is mediocre creative. Facebook Marketing Strategy. Instagram Marketing Strategy. billion as of 2021. One thing that hasn’t?

Instagram 164

Instagram Social Media Facebook Trends 164

PR in High Definition

JANUARY 26, 2021

Admittedly, the conditions in my garden are somewhat more predictable than in the technology sector, but ask yourself this: what do you want to spring up in May 2021? Remember that creativity is an ongoing process, and that good ideas often need time to take root, to be refined and improved. Resilience.

Energy 116

Energy Creativity Technology Marketing 116

Sword and the Script

MARCH 16, 2021

Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. So, how did marketing do?

Survey 154

Survey Marketing B2B Comparison 154

wiredPRworks

MAY 8, 2021

It’s not about how much money you have right now, it’s about partnering up with someone who’s as interested in growing your business in creative, and profitable, directions as you are. A Marketing Transformations Experience for Creative Startups and Smart Entrepreneurs. Turbocharge* Marketing.

System 52

System Marketing Creativity Energy 52

Karen Freberg

FEBRUARY 8, 2021

This Super Bowl was unlike any other – being played during a global pandemic, forcing everyone to adjust to the new normal and bring to the table new, fresh, creative, and inspiring ideas. I think these are good to see, especially to promote a brand voice and tie this into their overall creative strategy here for a campaign like this.

Social Media 104

Social Media Trends Media Reddit 104

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Influencer Marketing Goes Beyond Selling. Christine underscored that brands are expected to spend $15 billion on influencer marketing by 2022.

Social Media 62

Social Media Trends Marketing Viral 62

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Are they thinking about where the market will be in 1, 3 or 5 years from now?

Technology 195

Technology Comparison How To Software 195

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The launch of LinkedIn Marketing Labs. Facebook overhauls its privacy setting.

Social Media 118

Social Media Trends Media YouTube 118

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 198

Marketing Content Marketing Data Social Media 198

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. See for yourself.

Technology 65

Technology Marketing Tools Google 65

Konnect Agency

OCTOBER 22, 2020

Uncertainty found a way to pop up at every turn and is something we’ll likely see more of in 2021 across the board, including in business strategy planning. We continued to pivot our PR, marketing and digital campaigns on a day’s and sometimes hour’s notice throughout the year. Creativity is a Must.

Creativity 52

Creativity Guidelines Agency Retail 52

Stephen Waddington

JANUARY 4, 2021

Here are the headlines and links to 15 trend reports for 2021. Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff. Happy New Year, reader. Thanks to Daniel Eckler for scouring the internet and collating reports.

Trends 155

Trends Technology Television Banking 155

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” ” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. A subreddit upended the stock market, and Bitcoin almost got to the moon. Chen’s right.

Financial 144

Financial Banking How To Marketing 144

Agility PR Solutions

JANUARY 6, 2022

2021 saw companies adapting and evolving after the pandemic and extreme weather conditions in the U.S. Gearing up for 2022, 10Fold founder and CEO Susan Thomas prepared her top six predictions covering HR, marketing and tech for the year to come, which are listed below: New avenues to find talent The U.S. In […].

Communications 154

Communications Creativity Agency Company 154

NewsWhip

NOVEMBER 3, 2021

The top brand story of 2021, having generated nearly 1.3 People love a creative promotion. NBC covered a wide range of healthcare topics, but Budweiser’s decision to sit out of the Super Bowl in order to funnel marketing dollars into boosting vaccine awareness was one of their top-performing stories. Here’s what we learned.

Brand 88

Brand Branding Healthcare Report 88

Stephen Waddington

JANUARY 11, 2021

It’s a digital marketing academy to support marketing professions in developing an integrated communications strategy from scratch. I caught up with Lisa in Newcastle to talk about Unwritten, Fabric and plans for 2021. Do you think COVID-19 will have a long-term impact on marketing services?

Marketing 78

Marketing Training Pinterest Creativity 78

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 101

Survey Trends Marketing Creativity 101

wiredPRworks

MAY 8, 2021

It’s not about how much money you have right now, it’s about partnering up with someone who’s as interested in growing your business in creative, and profitable, directions as you are. A Marketing Transformations Experience for Creative Startups and Smart Entrepreneurs. Turbocharge* Marketing.

System 40

System Marketing Creativity Energy 40

Contently - Strategy

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. And brands noticed.

Video 132

Video Strategy Marketing Instagram 132