ImPRessions - Crenshaw Communications

JANUARY 16, 2020

In 2020, this PR professional was among them. From AI and machine learning to in-memory analytics and cloud computing, data was again center stage at NRF 2020. Consumers expect brands to meet a high bar when it comes to social awareness and inclusivity. Data, data, and more data. Social consciousness and inclusivity.

Retail 156

Retail Automotive Conference Data 156

ImPRessions - Crenshaw Communications

MAY 7, 2020

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Are you more interested in e-commerce and technology? The post 20 Retail Journalists You Should be Following on Twitter in 2020 appeared first on Crenshaw Communications. Steven Barr @steven_j_barr .

Retail 245

Retail Twitter Real Estate Trends 245

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. Controversial statements.

Reputation 180

Reputation Privacy Banking Ethics 180

5W PR

MARCH 6, 2020

Technological advancements have made a world of difference for the modern-day traveler. According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. Trip Actions.

Travel 103

Travel Technology Transportation Airlines 103

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Podcast monitoring.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

5W PR

MARCH 26, 2020

Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits. To celebrate, we’re highlighting CBD technologies and products that are changing the industry, and the lives of consumers who use them.

Technology 88

Technology Industry Consumer Brand 88

Agility PR Solutions

JANUARY 13, 2020

New data from creative tech firm Mojo Vision suggests that tech-savvy consumers inside the workplace—not corporate IT managers—hold the keys to accelerating adoption of major technologies like augmented reality and virtual reality (AR/VR).

Trends 119

Trends Creativity Corporate Technology 119

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. In 2020, necessity became the mother of innovation. That was then. As the pandemic hit the U.S.,

Conference 299

Conference B2B Meeting Fashion 299

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Welcome to the second half of 2020! Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>>

Technology 123

Technology Publicity Software Print 123

5W PR

JANUARY 16, 2020

So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? Moreover, today’s consumer values realness, authenticity, and transparency more than they did before. To boot, AI, machine learning (ML) and natural language processing (NLP) technologies are more commonplace.

Trends 120

Trends Communications Big Data B2C 120

Agility PR Solutions

FEBRUARY 10, 2020

It’s a new year, and a new decade—and a good time to evaluate the impact of shifting consumer attitudes. The post 2020’s changing attitudes on climate change, tech adoption, privacy and trust appeared first on Agility PR Solutions.

Privacy 78

Privacy Technology Trends Data 78

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

In PR and elsewhere, 2020 has been a year like no other. So, the sooner we finish our 2020 roundup posts and forecasts for the coming year, the quicker we can put it all behind us. 2020 saw more innovation in communications tactics, especially the use of live/streaming video platforms like Twitch. Livestream goes mainstream.

Trends 407

Trends Communications Employee Corporate 407

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. And it appears the 2023 version, slated for Jan. Looking at the numbers.

Automotive 129

Automotive Mobile Technology Hotels 129

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.

Technology 88

Technology Automotive Trade Shows Hotels 88

Burrelles Fresh Ideas

MARCH 19, 2024

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. decrease in airfares compared to January 2023 and a 3% drop from pre-pandemic levels in January 2020. since last year.

Travel 92

Travel Trends Tourism Transportation 92

Agility PR Solutions

OCTOBER 16, 2018

For example, 80 percent of businesses already use or plan to use chatbots by 2020. But in the race to implement these new technologies, marketers must not lose sight of what matters most to customers—a personalized experience with attentive service. A new report […].

Consumer 103

Consumer Brand Branding Technology 103

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus.

Media 273

Media Privacy Data Analytics 273

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. Viewers Becoming Participants.

Video 48

Video Trends Storytelling YouTube 48

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. We will begin seeing more jobs and spending from both businesses and consumers. Livestream gone mainstream 2020 proved that virtual events can result in online connection and collaboration that is just as effective as it’s traditionally been in person.

Industry 221

Industry Content Marketing Corporate Analytics 221

Stephen Waddington

OCTOBER 14, 2020

A new report by Vixen Labs explores the adoption and use of smart speakers by UK consumers. A fifth (22%) of UK consumers have a smart speaker in the home according the Ofcom’s 2020 One Nation Report. Consumers are turning to voice-activated devices to do their research before making a purchase, according to Vixen Labs.

Privacy 199

Privacy Retail Travel Google 199

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Brand Branding B2C 170

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies.

Media 221

Media Privacy Data Analytics 221

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. We will also be hosting a webinar on the topic on June 25th, 2020. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix.

Strategy 418

Strategy Media Advertising Advertising 418

PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand. But how [consumers] come to the digital storefront is around creative-messaging strategy, positioning strategy.

Wireless 78

Wireless Consumer Creativity Marketing 78

PRSay

OCTOBER 3, 2022

In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”.

Privacy 78

Privacy Data Marketing Retail 78

PRSay

SEPTEMBER 8, 2020

where she studies the intersection of democracy and technology in Central and Eastern Europe. For consumers, distinguishing legitimate sources of news and information from illegitimate sources is more challenging than ever before. Nina Jankowicz has made a career out of misinformation — but in a positive way.

Communications 174

Communications Government Viral Radio 174

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156

Mobile Local Technology Trends 156

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. CES2020 racked up some impressive numbers during its last live version in 2020: 171,268 verified attendees.

Automotive 80

Automotive Mobile Transportation Trade Shows 80

Contently - Strategy

NOVEMBER 12, 2020

Along the way, I’ve probably consumed more pieces of branded content than anyone else. Content is the primary way that consumers have that crucial first impression with your brand. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry.

Brand 145

Brand Branding Healthcare Enterprise 145

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention.

Automotive 92

Automotive Interviews Technology Mobile 92

Contently - Strategy

MAY 13, 2024

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O. That said, technologies like this still put control squarely in Google’s court.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. While you should pay attention to the level of adaptability, you should consider how your audience wants to consume media. Twitter Spaces.

B2B 405

B2B Social Media Media Instagram 405

5W PR

JANUARY 30, 2020

However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. Persona takes the guesswork out of self-prescribing supplements by aligning science, data, and technology to deliver nutrients in convenient packs for daily consumption.

Brand 157

Brand Branding Marketing Sports 157