Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. Controlling the narrative is essential to PR and marketing.

Trends 106

Trends Social Media YouTube Storytelling 106

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. Optimize your content. Optimize your content.

SEO 71

SEO Strategy Guidelines Social Media 71

PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. But we as marketers know “trends” can mean just about anything. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. So why have a blog with “revenge” in the name if I can’t get me some? Or at least blog a strongly worded rebuttal. But that does not impress me.

Writing 177

Writing Pitching Report Industry 177

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. What Is AI for Content Marketing?

Content Marketing 40

Content Marketing Company System Marketing 40

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. have become essential parts of the marketing and PR toolbox. Cauliflower Shane (@KingDomeGnome) April 9, 2019. Let’s imagine you’re a brand marketer for Apple. Albane Flamant, Marketing Manager, US, Talkwalker.

Training 399

Training Video Analysis Data 399

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages.

SEO 134

SEO Strategy Google Engineering 134

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Meredith Eaton of Red Lorry Yellow Lorry provides these tips to best position client content to be found via voice search: 1. Content Marketing. Voice Search / AI.

Trends 45

Trends Google Crisis Management Data 45

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. 2020: 30 Pragmatic Marketing and PR Predictions for 2020. Happy New Year!

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. I can’t remember the last time I saw a blog roll, can you?

SEO 113

SEO Community Blogging LinkedIn 113

Critical Mention

JANUARY 22, 2019

What has your journey been like in marketing and how has it changed over time? I went into Marketing by way of writing. But I thought writing a diary was boring. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Ann: Oh boy.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). Of all the media relations insights the best one is this: be relevant.

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

AUGUST 17, 2019

This year it’s on track to outpace the investment in analog marketing channels for the first time. That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

Critical Mention

SEPTEMBER 24, 2019

Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals. Until next time!

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

Marketing 108

Marketing How To B2B Exercises 108

Contently - Strategy

SEPTEMBER 10, 2020

” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side.

Brand 118

Brand Branding Marketing Facebook 118

PR 20/20

MAY 8, 2019

But, the great irony of marketing automation is that it’s largely still manual. We’ve curated the best starter resources we’ve found into the Ultimate Beginner’s Guide to AI in Marketing , which you can access for free online. Marketing Artificial Intelligence Conference (MAICON). Ideas are organized by marketing category (e.g.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

OCTOBER 30, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with, and scale, artificial intelligence in your marketing? How to Prioritize Use Cases and Pilot Marketing AI. Space is limited.

Conference 45

Conference Marketing Case Study Hotels 45

PR 20/20

FEBRUARY 19, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Machine learning and deep learning are terms that could make any marketer’s head spin. Streamline the Content Marketing Process with Machine Learning.

Marketing 47

Marketing Data System Conference 47

PR 20/20

JUNE 18, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. Learn More Truths About Marketing AI.

Marketing 53

Marketing Conference Technology Interviews 53

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 108

Content Marketing B2B Study Marketing 108

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

PR 20/20

FEBRUARY 7, 2019

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future. But that’s a talent supply issue for a different blog post. Image credit: Unsplash.

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Greg Galant | Muck Rack.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. That’s up from 17 interactions in 2019.

B2B 122

B2B Marketing Survey Software 122

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. That so few are paying attention to this means it’s a real opportunity for an entrepreneurial CMO with bona fide content marketing chops. 5) Did Outbrain Try to Pitch Content Marketing at Cannes? The point is advertising is not content marketing.

Content Marketing 60

Content Marketing Survey B2B Google 60

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That partnership can really enrich your content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Sword and the Script

MARCH 3, 2020

“Nothing matters more than getting every piece of content about their own brand, as soon as it is published,” wrote Miguel Martinez , PhD., the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. 7) Picks from the PR trades and vendor blogs.

Pitching 78

Pitching Instagram Survey Data 78

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Here’s a reverse-chronological look at how 2019 shaped up. 1) The average blog post is 1,236 words. 1) The average blog post is 1,236 words.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That partnership can really enrich your content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59