ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work.

Company 151

Company Tools Technology Software 151

Deirdre Breakenridge

SEPTEMBER 4, 2018

As a public relations intern for KSC, I gained a variety of hands on experience and had the chance to build my professional portfolio by working on projects ranging from postcard mailers to article and blog posts for clients’ websites. I never thought that I would find writing articles about window film both challenging and enjoyable.

Publicity 150

Publicity Conference Film Advertising 150

Sword and the Script

SEPTEMBER 1, 2020

SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year. Burton-Taylor estimates the business unit had 2019 revenue of $10.7 It says it has “hundreds of customers…10 of the Fortune 50.” Platinum Equity’s $2.8

Internal 147

Internal International Tools Software 147

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. When I was asked to speak outside of the U.S.,

Interviews 105

Interviews Ethics Government Internal 105

PRSay

SEPTEMBER 18, 2019

Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. It’s not uncommon to see and hear the term “hate speech” in 2019. This year’s theme is “Ethics Every Day.” The answer is three-dimensional. Ohio to Hess v. Email: timobrien@timobrienpr.com.

Ethics 139

Ethics YouTube Government Guidelines 139

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? How Long Should a Blog Post be in 2019? Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. Emails are a great way to notify clients about business updates, and blogs are useful for sharing industry tips and brand exposure.

Healthcare 89

Healthcare Radio Sports Video 89

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. To put it another way, predictions are equal parts analysis and aspiration. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Mindful Marketing

JULY 16, 2022

fined EY $100 million , “the largest ever imposed by the Securities and Exchange Commission against a firm in the auditing business” and “twice the sum that KPMG, another big auditing firm, paid in 2019 to resolve an investigation into similar allegations of cheating by auditors on internal training exams.”

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Communications Conversations

OCTOBER 31, 2019

It’s free or corporate jargon. The other half were either a branded graphic of some sort or a link image to a blog post or other GM online entity. I see four big best practices we could all put to use with our executive partners: Write like a PERSON, not an executive. Not in 2019. It feels real. They want real.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. What does it do?

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

MARCH 10, 2019

A series of Facebook live sessions by Marcel Klebba and I will explore blogging, personal branding and landing a job. Here’s Marcel’s write up. The next session at 6.30pm GMT, Tuesday, 19 March is on advanced blogging techniques. ?? Follow this link to download its State of AI report for 2019. ?? Happy Birthday Amanda. ??

Marketing 81

Marketing Measurement Government Report 81

Communications Conversations

OCTOBER 15, 2019

Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. That’s how important they are in 2019. My pro tip: Write 10 subject lines for each pitch. On top of this, there’s been growth in corporate communications teams and fewer journalists.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 117

Software Tools Publicity System 117

Sword and the Script

FEBRUARY 26, 2019

She did review it and ended up writing about it too. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. In other words, your company’s blog is like a natural focus group. >>>Also see: How Long Should a Blog Post be in 2019?

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Sword and the Script

OCTOBER 5, 2021

Originally known as West Corporation , the company entered the PR tech space when it acquired a $335 million PR tech business from Nasdaq , which included the press release distribution service GlobeNewswire in 2018. In 2019, West rebranded as Intrado and acquired Notified, an all-in-one PR tech startup out of Sweden. “The

Software 156

Software Tools Print Technology 156

Critical Mention

SEPTEMBER 24, 2019

Close out 2019’s last quarter with a bang by boosting your marketing practices. Publish interesting blog posts and share them across social media. There can be a lot of value in bringing back popular topics from previous blog posts. It’s no secret that marketing trends are always changing. Until next time! SCHEDULE A DEMO.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

PR 20/20

MAY 8, 2019

And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. MAICON takes place July 16 - 18, 2019 at the Huntington Convention Center of Cleveland. Register by June 3, 2019 to save $400 off the full event price. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

Contently - Strategy

OCTOBER 9, 2019

Sure, companies may talk about business problems in broad corporate language—about “creating value in the ever-changing paradigm of digital transformation” or “unlocking the world of the future through an AI-enhanced revolution.” Write up notes immediately, and don’t stop until you’ve interviewed 20 people.

Marketing 108

Marketing How To B2B Exercises 108

Sword and the Script

JUNE 3, 2020

As president, she’ll lead the company’s operations and corporate strategy. in 2019, reaching a record $4.5 In the meantime, we can also analyze previous articles written by social and news influencers to find those who write often about product launches, golf, or millennial consumer tastes.”

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Waxing UnLyrical

DECEMBER 6, 2018

Hi, I’m Shonali and I’m the owner of this blog. And that’s because my husband passed away very unexpectedly on March 4; shortly after I wrote my last “real” blog post this year, on why vulnerability is so essential in building community. Want to write for WUL? January 2019 (the Dec.

Banking 45

Banking Travel Community Twitter 45

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. Corporate partners/sponsors , including: HubSpot, Drift, Persado, MarketMuse, Mobilewalla, Pattern89, Pandata, rasa.io social media).

Education 52

Education Marketing Conference Agriculture 52

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. By the way, the WSJ reporter on that byline used to write for PRWeek). You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” Then the economy changed.

Agency 95

Agency Trends Marketing Survey 95

The Hoffman Agency

DECEMBER 20, 2017

In future blogs I’ll cover many of these changes in greater detail, starting with the Tax Rate on Owners of Pass-through Entities, followed by New Rules for Writing Off Equipment and Vehicles. The top tax rate on C corporations drops to a flat 21% (down from 35%); graduated rates are eliminated. What’s new. Opportunity zones.

Small Business 48

Small Business Transportation Employee Financial 48

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. Resources: newsroom , company blog , news search.

Technology 94

Technology Software Resources Pitching 94

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. That’s up from 17 interactions in 2019. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications.

B2B 118

B2B Marketing Survey Software 118

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. ” – Heather Olson. “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Doctor Spin

JANUARY 27, 2022

In contrast, we might be brainstorming names for a corporate insurance podcast that is likely to be forgotten in six months. What right do PR professionals have to complain about our corporate jobs? 4 In 2019, PR ranked eight out of the 10 most stressful jobs in the US. Was the coffee machine broken this morning? And I agree.

Publicity 52

Publicity How To Industry Study 52

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. A press release isn’t worth writing if you simply want to spread the word about the features and benefits of your current services or products.

How To 98

How To Ethics SEO Guidelines 98