PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Marketing AI Conference (MAICON). Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. Hopefully by now I’ve convinced you that podcast guesting is a strategy you should be incorporating into your content marketing mix.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Critical Mention

DECEMBER 2, 2018

Taking advantage of Instagram’s advertising options also generates engagement with your audience. Now he is a freelance journalist and develops a wide range of content. The post 2019 Marketing Strategies for Small Business Owners appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

Small Business 72

Small Business Strategy Marketing Instagram 72

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. It doesn’t take a lot of money, but it does take making the case for budget and learning how to use these advertising tools effectively. A big problem in marketing and PR is that we’re so busy, we’ve become conditioned to just cross things off the list when they’re done.

Media Relations 112

Media Relations Media Survey Pitching 112

Sword and the Script

AUGUST 17, 2019

This year it’s on track to outpace the investment in analog marketing channels for the first time. That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. So, given the results which one is better – PR or content marketing ? How Long Should a Blog Post be in 2019?

Study 61

Study Survey B2B Advertising 61

NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? Coverage of pharmaceutical companies has remained pretty consistent in the past few years, but engagement is lower in 2019.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

PR 20/20

JANUARY 31, 2019

The Marketing Artificial Intelligence Conference (MAICON). agenda is now live featuring 40+ sessions and 60+ speakers over three days, July 16 - 18, 2019 in Cleveland, Ohio. Norton & Company, 2019). We view MAICON 2019 as chapter 1 of the story on marketing artificial intelligence. Visit www.MAICON.ai

Conference 77

Conference Case Study Marketing Analytics 77

Stephen Waddington

OCTOBER 21, 2019

Scale of the influencer marketing challenge There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) Annual Report 2018. billion in 2019.

Government 60

Government Publicity Marketing Advertising 60

PR 20/20

DECEMBER 13, 2018

The inaugural event in July 2019 is chapter 1 of the story on marketing artificial intelligence. We know that most marketers are just at the beginning stages of understanding AI and the impact it will have on their brands and careers. In total, we plan to have 40+ speakers at MAICON 2019. Best early-bird pricing ends Dec.

Conference 56

Conference Marketing Groups SEO 56

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2019, ramping up to $3.9 The conference will be held in Cleveland, Ohio, July 2019.

Conference 59

Conference Marketing Analytics Case Study 59

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. In 2013 87% of US companies were already using social media marketing.

Industry 100

Industry Digital PR Training Agency 100

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. If the content is good enough over time, people will come back for more.

Financial 79

Financial Banking Content Marketing Writing 79

Contently - Strategy

SEPTEMBER 10, 2020

” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 billion pieces of editorial content.” The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions.

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2019, ramping up to $3.9 The conference will be held in Cleveland, Ohio, July 2019.

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

MAY 8, 2019

We’ve curated the best starter resources we’ve found into the Ultimate Beginner’s Guide to AI in Marketing , which you can access for free online. Marketing Artificial Intelligence Conference (MAICON). MAICON takes place July 16 - 18, 2019 at the Huntington Convention Center of Cleveland. See the full agenda.).

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 96) “Manage the marketing for the organization.”. 115) “Advertising.”. In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms.

Employee 149

Employee Print Writing Survey 149

PR 20/20

OCTOBER 30, 2018

Registration for the inaugural Marketing Artificial Intelligence Conference (MAICON) is now open. The event will be held in Cleveland, Ohio at the Huntington Convention Center, July 16 - 18, 2019. Machine Learning for Marketers 101. Artificial Intelligence for Advertising 101. We hope to see you in July 2019!

Conference 45

Conference Marketing Case Study Hotels 45

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. “As As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. I suggest thinking about distributing existing content elsewhere.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

FEBRUARY 15, 2020

Content production to grow 25%. “58% 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. 21% of respondents cited a skills gap as the top barrier to using technology in marketing. 63% said external advertising media and digital agencies. Talk to Us !

Study 78

Study Marketing Brand Branding 78

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. Who do you see advertising on those pages? 2) Be proactive in delivering value.

Agency 95

Agency Trends Marketing Survey 95

PR 20/20

AUGUST 27, 2019

Consumers will appreciate quality content if it’s in the right place, at the right time. Your strategic approach to the following, among others, will impact the holistic customer journey: Account-based marketing. Content marketing. Digital advertising. Email marketing. Social media marketing.

Marketing 46

Marketing Technology Resources Tools 46

Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019.

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

DECEMBER 10, 2019

5) Marketers will slow down. The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. 7) Larger investments in SDRs and product marketing.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Finally, 2024 also brings another U.S.

Writing 194

Writing Communications Marketing B2B 194

Communications Conversations

NOVEMBER 16, 2018

How could I best use my time, in 2019, to be a better member of our local community, drive awareness for my business and drum up new business in the process. Advertise with the Talking Points E-newsletter. What started as a total experiment has evolved into one of my most effective content marketing tactics!

Case Study 68

Case Study Trends Social Media Study 68

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

Sword and the Script

AUGUST 13, 2019

And so, for reasons that are equal parts public service and personal interest, I’ve combed through countless articles and announcements, and put together a chronological listing of the M&A transactions that have transformed Cision into the publicly traded entity it is in 2019. Cision would sell iContact to J2 Global in 2019.

Technology 12

Technology Software Company Marketing 12

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

JANUARY 1, 2019

That so few are paying attention to this means it’s a real opportunity for an entrepreneurial CMO with bona fide content marketing chops. 5) Did Outbrain Try to Pitch Content Marketing at Cannes? The point is advertising is not content marketing. Native ads are not content marketing.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below).

Survey 100

Survey Media Relations Corporate Communications 100

Contently - Strategy

OCTOBER 1, 2018

Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. We love when a marketing leader can tell us what 2019 will be “The Year Of” in our industry. So what does it really take to do our best work?

Marketing 111

Marketing Google Newspapers Print 111

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. Here’s a reverse-chronological look at how 2019 shaped up. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Full report: 2019 Global State of the Media Report by Cision (reg. 2) Key PR considerations about influencer marketing. Full report: The Influencer Report 2019 by PR News and Meltwater (15-field reg.

Survey 93

Survey Journalism Study Pitching 93