Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong.

Survey 99

Survey Media Relations Corporate Communications 99

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. Bloggers, by an overwhelming majority (76%), choose to run their blogs on WordPress.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

SEPTEMBER 1, 2020

million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” million for the full year in 2018 , the last full year report the company published as a public company. SocialChorus last raised $12.5

Internal 147

Internal International Tools Software 147

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Presspage

APRIL 6, 2018

As advertising and other marketing become less effective, content marketing is exploding. During this event, a panel of experts will discuss trends and effectiveness in corporate publishing strategies. Come Tuesday April 17, 2018 at 6.15pm in the heart of North Beach San Francisco for an informal Media Salon.

Company 92

Company Media Web Advertising 92

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

AUGUST 17, 2019

Digital marketing spend tallied up at around $629 billion in the US in 2018. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? How Long Should a Blog Post be in 2019? And Other Key Blogging Statistics You Should Know].

Study 61

Study Survey B2B Advertising 61

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple.

Analytics 150

Analytics Data Big Data Technology 150

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Let’s not post new blog content 4x a month if that frequency isn’t working anymore.

Marketing 190

Marketing Content Marketing Data Social Media 190

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. . #3 It’s where I’m placing bets over the next 12 months.

Publicity 120

Publicity Analysis Measurement Tools 120

Mindful Marketing

MARCH 26, 2023

Corporate sponsorships often have helped bridge such fiscal divides, but when the U.S. Supreme Court legalized sports gambling in May of 2018, the doors swung wide open for all kinds of institutions to enter partnerships with oddsmakers. ” ​ Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Sports 98

Sports Banking Education Course 98

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. She always improves my work.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Test, test, test. Hunter Montgomery | ChurnZero. Is your website up to date?

Marketing 169

Marketing Employee Content Marketing Training 169

Sword and the Script

JANUARY 15, 2019

Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. This year will mark the third anniversary for the business (though the blog will celebrate 10 years and some 700+ posts). If you enjoyed this post, you might also like: 8 Corporate Communications Tips for Hiring a PR Firm.

Agency 79

Agency Leadership Corporate Training 79

Shift Communications

JANUARY 16, 2018

And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] Do you have — when was the last time you updated your corporate website in a meaningful way other than little tweaks here and there? 00:07:24] Your Blog. How many people read the corporate blog?

Facebook 116

Facebook Video Brand Branding 116

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. ” ​ Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Insurance 99

Insurance Insurance Social Media Comparison 99

Beyond PR

FEBRUARY 27, 2018

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy. Joe Yonan (@JoeYonan) February 20, 2018. Corporate Executives Can Create Thought Leadership.

Consumer 65

Consumer Corporate Employee Social Media 65

Sword and the Script

JUNE 12, 2018

When he started in 2011, the infographic included just 150 or logos, but the number has grown exponentially (see graphic nearby), to where in 2018, the graphic included 6,829 vendors. The Denny’s stunt was the brainchild of an advertiser and not a PR pro. He tried to stick every logo, from every vendor, on a single slide. Talk to Us

Creativity 60

Creativity Infographics B2B Corporate 60

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Barokas

JULY 10, 2019

Maybe it’s a logo, a product or even an advertisement. But in 2018, the company sent out a single tweet that was provocative enough to turn heads; coming out in opposition against President Trump’s decision to reduce the size of two national monuments in Utah: Bear Ears and Grand Staircase-Escalante. .

Brand 97

Brand Branding Creativity Examples 97

Sword and the Script

SEPTEMBER 19, 2017

By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. Further, an encyclopedic blog will mean that your attorneys rank high in online searches.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Mindful Marketing

JULY 26, 2019

Virtually influencers also can be precisely controlled to do and say exactly what advertisers desire, ‘on- and off-camera.’ There seems to be real value in using unreal influencers, but as this blog always suggests, just because marketers can, doesn’t necessarily mean that they should.

Ethics 70

Ethics Consumer Reputation Corporate 70

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. That changed in 2018. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. While I don’t think he was looking for me, I knew if we cross paths, he would stop me for 15 minutes.

Resources 78

Resources Creativity Publicity Local 78

Stephen Waddington

OCTOBER 10, 2018

Content posted to the corporate page can work well. The alternative is to spend money through Facebook advertising. In 2018, this number was 95. He also blogs here. A slightly less exposed way is to approach the admin by private message to see if they’d share some content for you. That’s fine. Go and join it.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

Content posted to the corporate page can work well. The alternative is to spend money through Facebook advertising. In 2018, this number was 95. He also blogs here. A slightly less exposed way is to approach the admin by private message to see if they’d share some content for you. That’s fine. Go and join it.

Local 60

Local Facebook Media Government 60

Action PR

DECEMBER 16, 2019

We kicked off the New Year with a tongue-in-cheek ‘Not So Dry January’ advertising campaign for Everyone Active. Our corporate fitness sales specialist client Gympass successfully secured a three-year extension to its deal with premium fitness operator Bannatyne which saw all 72 clubs become available to Gympass members.

Sports 52

Sports Film Local Exercises 52

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. There’s a PR tech question in there too! How did it work?

Software 103

Software Analysis Data Tools 103

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.)

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

FEBRUARY 6, 2018

This sort of thing happens every day and on a massive scale and we can see it in the 2018 Edelman Trust Barometer , which says this year will be a “battle for truth.”. Trust and the Unlikely Reinvention of Advertising [UML]. Good PR people almost never use absolutes, except sometimes when issuing a corporate apology.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. Much corporate marketing and public relations remains focused on the organisation rather than the intended public. The global population of the world is 7.7 billion people. billion are connected by mobile phone.

Publicity 79

Publicity Community Pinterest Reputation 79