Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?”

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

SEPTEMBER 12, 2016

These are the obvious places for hashtags: platforms where the community uses hashtags as a means to organize information. Measurement. Social media monitoring and measurement not only offer insights into what people are saying on social media, but also how they’re using things like hashtags to say it.

How To 120

How To LinkedIn Instagram Twitter 120

Waxing UnLyrical

JANUARY 22, 2016

Here’s to another great year of PR measurement! The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. On how effective measurement can improve media relations: A4: #PRdata gives you the opp to think on your feet w reporters.

Measurement 40

Measurement Community Facebook LinkedIn 40

Stephen Waddington

JULY 6, 2022

billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities. To communicate effectively across a full range of platforms and technologies.

Publicity 167

Publicity Ethics Training Education 167

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!);

Marketing 40

Marketing Nonprofit Measurement Banking 40

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

Waxing UnLyrical

NOVEMBER 20, 2015

Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Hopefully 2016 will be the year AVEs become extinct #measurepr.

Measurement 40

Measurement Google Twitter Groups 40

Waxing UnLyrical

JUNE 24, 2016

On moving beyond impressions: A3: PESO measurement, which @AMECorg is really pushing! Holistic measurement is crucial. You manifest what you measure. On common mistakes in measuring PR: A4: Not knowing what the true goal of a campaign is. Get the FULL picture not just a segment. AMECSummit #measurepr.

Measurement 42

Measurement Analysis Banking Internal 42

Solo PR Pro

FEBRUARY 9, 2016

This week, we will be joining forces once again with the savvy and insightful social media-focused #SMchat community for our regularly scheduled #solopr Twitter chat hour. As a quick reference, we will be discussing the following questions: How does PR/SM differentiate from other disciplines in 2016? Here’s how.

Twitter 40

Twitter Advertising Advertising Measurement 40

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. SocialMedia Examiner (@SMExaminer) April 19, 2016. CMD (@CMDCreates) April 18, 2016. Cision (@Cision) April 18, 2016. Cision (@Cision) April 18, 2016. Cora-lynn (@coralynnyoga) April 18, 2016. garyvee #SMMW16.

Social Media 0

Social Media Marketing Media Customer Service 0

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Thank you to all the contributors.

Tools 135

Tools Software Enterprise Measurement 135

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Sword and the Script

APRIL 12, 2022

million in 2016. The PR community needs the competition. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. That sounds promising.

Software 88

Software Pitching Measurement Enterprise 88

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. ” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. Practice includes research, planning, content, and measurement, in addition to media channels.

Industry 153

Industry Publicity Agency Community 153

The Resolution Blog

DECEMBER 30, 2015

We explored automation, discussed measurement and looked into the future. In May, we joined the #PRStack community. We are pumped to see in 2016 with you and can’t wait to continue to listen, build and make life easier. In February, coveragebook.com became a full feature product and our exciting journey began. We love it.

eBook 120

eBook Measurement Community Technology 120

ImPRessions - Crenshaw Communications

APRIL 26, 2018

Since 2015, NFL ratings have declined 8% in 2016 and almost 10% last season. We took a look at some of commissioner Roger Goodell’s public statements over the past couple of years in response to the protests to analyze how well its communications strategy has worked. NFL’s initial response was tepid.

Reputation 136

Reputation Corporate Crisis Construction 136

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. How to Use Customer Service and Community to Create Killer Content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations. The rise of ad blocking was the story of Meeker’s 2016 report.

Publicity 122

Publicity Marketing Healthcare Television 122

Stephen Waddington

JUNE 12, 2018

AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. You’ve spent more than 10 years building a community that has consistently driven up standards in the measurement and performance of public relations. Principle No 5 condemns AVEs as a faux metric, stating “AVEs are not the value of communications”.

Measurement 75

Measurement Government Education Conference 75

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. The crisis has given us a renewed appreciation of health workers, people in front line roles, and the scientific community. Communities have been strengthened through the crisis.

Government 132

Government Crisis Exercises Retail 132

The Proactive Report

FEBRUARY 7, 2016

On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. A1: Measurement is marketers number one stated need in content marketing, but there is confusion over which KPIs to pursue – there’s too much focus on sales over other ROI metrics and a proliferation of disparate tools. and, of course, KPIs.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Deirdre Breakenridge

MARCH 23, 2016

Measurement. If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Benchmarking.

Communications 150

Communications How To Analytics Public Affairs 150

Wadds Inc.

JULY 6, 2022

billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities. To communicate effectively across a full range of platforms and technologies.

Publicity 72

Publicity Ethics Training Education 72

Burrelles Fresh Ideas

AUGUST 2, 2023

Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption. For organizations seeking to promote community involvement, sponsorships, or social responsibility initiatives, broadcast media provides a direct avenue for local engagement.

Radio 74

Radio Television Media Local 74

PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. They adapted, working throughout while ensuring safety measures were in place.

Industry 130

Industry Travel Education Employee 130

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. click image for higher resolution).

Media 105

Media SEO Analytics Analysis 105

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Cision

JUNE 20, 2016

You need to a build a community, more than a list,” says Mike. Measure, analyze, send and repeat. Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready. If you’re sending a generic message to your entire audience base, not everyone will react to it.

Mobile 159

Mobile Public Affairs Infographics Government 159

Reputation Us

MARCH 27, 2023

firms and examined the companies’ stated goals and actions related to green product innovation for the period 2008–2016, as well as customer satisfaction data from the American Customer Satisfaction Index (ACSI); social responsibility data from Thomson Reuters’ ASSET4 ESG database; and accounting and financial data from WorldScope.

Reputation 78

Reputation Corporate Survey Employee 78

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. We measured share of voice and top topics of conversation for each and the data got included in Politico and USA Today. Conclusion.

Data 92

Data Meeting Measurement Guidelines 92

Communications Conversations

JANUARY 15, 2018

But, we’ve been down this road before (in 2016, for example, Facebook shared similar news ). And, the culture is much different than 2016. And if we do the right thing, I believe that will be good for our community and our business over the long term too.” No one knows for sure. ” Yep, he said it.

Facebook 131

Facebook Video Brand Branding 131

Sword and the Script

FEBRUARY 18, 2017

Some people don’t even like football, but watch the game for the community – and the commercials. It also merits pointing out, these are early measurements; perhaps the results improve with time. B2B Blog Metrics: 4 Effective Categories to Measure Success. 2) Measuring and proving ROI. A Data-Driven Answer for B2B].

B2B 66

B2B Marketing Advertising Advertising 66